karentopp.wordpress.com
About | Karen Topp
https://karentopp.wordpress.com/meet-karen
Small and Medium Businesses. Diary of a Business. 44(0) 7966 598 758 info@karentopp.com. Managing Director of Karen Topp Consulting. I help established businesses make effective decisions. That are based on excellent awareness. Of their position in relation to strategic objectives. I help directors answer the questions: Where are we? Why are we here? And what do we do about it? Development of KPIs and other performance metrics. Development of performance dashboards. Drawing insights and action. Ways to ‘...
silverleaf.co
Are you REALLY creative? | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/are-you-really-creative
Web & Online. Are you REALLY creative? April 14th, 2014. But how should the more creative ideas be presented? But for me this reinforces a fundamental truth about business creativity, innovation and branding: the vast majority of people - including. So how to get out of this ‘default’ mode – confusing ‘different’ for ‘creative’? Separate facts from conjecture. Challenge roles and team structure. Don’t be afraid of stretching a point to break it. Towards a new approach. Key questions for creativity:.
silverleaf.co
Social media | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/services/social-media
Web & Online. The rise of social media has been fast and surprising even for web professionals who are used to rapid change. Facebook now has more members than most countries have population! With many major and niche networks fighting for the attention of the consumer and the content publishers, it is important that businesses have a strategy to deal with this phenomenon. Consumers now spend longer on Facebook than on Google Search. Neilson, August 2010. 44 (0)20 7226 3749. What our clients say…. Silver...
silverleaf.co
Our expertise | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/about-us/our-team
Web & Online. We have a great team in our canalside offices in (sometimes) sunny Islington. As well as a network of fantastic creative agencies, consultants, freelancers and artists. We pride ourselves on being as much business focussed as creative, and uniquely in the industry. Silverleaf gives brands confidence that they:. Have a flexible, expert team. On hand as their business grows or changes. Have a cost effective solution to even the most complex. Of brand, design or marketing issues. I have no hes...
silverleaf.co
Services | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/services
Web & Online. Your brand is not just an expression of your companies’values, unique selling points, and products and services. It is what your customers (and potential customers) think of you. How you communicate and engage with them is critical. Our capabilities are focussed around four key areas :. A cross section of our work would normally include :. Branding a startup who needs a complete package to establish the business and compete effectively. 44 (0)20 7226 3749. What our clients say…. I have used...
silverleaf.co
About us | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/about-us
Web & Online. Silverleaf is a creative agency based in London specialising in branding and brand strategy. We ensure your business strategy is matched by effective communications and marketing, to get the right results. We work for a wide range of clients and client projects, from substantial brochures and reports to individual flyers and marketing pieces, from large branding or re-branding projects to small startups. Call us: 020 7226 3749. Email us: inquiries@silverleaf.co. 44 (0)20 7226 3749. As a cre...
silverleaf.co
Our approach | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/about-us/our-approach
Web & Online. At Silverleaf we like to focus on helping our clients achieve something they can’t get anywhere else true partnership and integration. Real innovation and an entrepreneurial attitude. We help large businesses compete like startups, and startups compete with the big boys). Truly honest and pragmatic. We have a unique toolbox for developing and analysing a brand, developed in house by creative director James Bridgman. This means we can. If you would like to discuss our approach to successful ...
silverleaf.co
Hard To Measure | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/about-us/hard-to-measure
Web & Online. Set up the Hard to Measure. Initiative after realising that their clients faced similar challenges, despite coming at business projects from very different perspectives (Karen specialises in performance metrics to drive performance, James works with clients to develop effective brands and brand strategies). With the help of industry-leading professionals across different sectors and expertise, their mission is to develop real (i.e. not just talk! The Challenges of Reputation. Will take plac...
silverleaf.co
Why Branding is relevant for even the smallest business | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/why-branding-is-relevant-for-even-the-smallest-business
Web & Online. Why Branding is relevant for even the smallest business. July 10th, 2013. When many small business people think about ‘ branding. So is branding relevant for small businesses? First, let’s get back to basics…. It is important to note that the communication of the brand is made up of like people communicating many different explicit (marketing materials, web site etc) and implicit (tone of language, clarity of communication, quality of information, ‘look and feel’) elements. Defining the cha...
silverleaf.co
The DEVIL is in the details | Silverleaf: Brand Growth, Creative Solutions
http://www.silverleaf.co/the-devil-is-in-the-details
Web & Online. The DEVIL is in the details. October 17th, 2013. WHY PRINT AT ALL? When it comes to graphic design, there are big problems out there, and they are getting worse. There is more and more focus on digital media, with print valued less as a primary focus for marketing, and marketing budgets. So on-spec, digitally printed materials are more and more commonplace, high quality print less and less so. Just ask yourself these questions:. Take to read on screen communications? If you analyse your tar...
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