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Radio InSights

Confronting Radio's Challenges in the 21st Century

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Radio InSights | harkerresearch.typepad.com Reviews
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Confronting Radio's Challenges in the 21st Century
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1 radio
2 new media
3 marketing
4 Arbitron
5 Nielsen
6 PPM
7 music
8 positioning
9 advertising
10 wireless audio
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Radio InSights | harkerresearch.typepad.com Reviews

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Confronting Radio's Challenges in the 21st Century

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Radio InSights

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Richard Harker - Confronting Radio's Challenges in the 21st century. June 09, 2016. Is Television Smarter Than Radio? Are television people smarter than radio people? Both television and radio face aggressive challenges from digital alternatives. Both media have seen a loss of audience as well as a decline in revenue. The arc of the decline, however, differs between radio and television. The graph below encapsulates what’s been happening over the past few years. (Click to enlarge.). It means that while t...

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Radio InSights

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Richard Harker - Confronting Radio's Challenges in the 21st century. August 03, 2016. Why Good Books Look Bad and Bad Books Good. Your ratings are just like Presidential polls: Both are estimates, an approximation of something that can’t be precisely measured. Presidential pollsters like to present their poll numbers as accurate and precise, but there is a limit to their precision and accuracy. You may have noticed that every Presidential poll mentions a margin of error or confidence interval. Here’s one...

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So, How Many People Really Tune Out When the Spots Come On? | Re-Inventing Radio Research

https://reinventingradioresearch.com/2011/12/19/so-how-many-people-really-tune-out-when-the-spots-come-on

Conversations towards better research. So, How Many People Really Tune Out When the Spots Come On? So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.)&#4...Jaye ...

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Steve Jobs | Re-Inventing Radio Research

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Conversations towards better research. Posts Tagged ‘Steve Jobs’. The “No Research” Legacy of Steve Jobs. November 13, 2011. As a researcher, it’s a little dispiriting to hear the constant refrain that Steve Jobs achieved his remarkable string of successes without any. Market research. And it’s positively frightening to think that thousands of less-talented entrepreneurs will blindly follow Jobs’ example of working without a net, only to come crashing down to earth. Emphasis mine]. And then there wer...

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future of radio | Re-Inventing Radio Research

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Conversations towards better research. Archive for the ‘future of radio’ Category. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. The key is staying open...

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“Who cares if radio survives? Something else will happen.” | Re-Inventing Radio Research

https://reinventingradioresearch.com/2011/11/13/“who-cares-if-radio-survives-something-else-will-happen

Conversations towards better research. Who cares if radio survives? Something else will happen.”. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. The key ...

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Coleman Insights | Re-Inventing Radio Research

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Conversations towards better research. Posts Tagged ‘Coleman Insights’. So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.). All in all, two listener...Jaye Albr...

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community | Re-Inventing Radio Research

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Conversations towards better research. Posts Tagged ‘community’. Who cares if radio survives? Something else will happen.”. November 13, 2011. This is one of my favourite new quotes. It’s from Ira Glass of public radio’s This American Life in a recent public forum. Though I’m sure a few folks who own broadcast licenses would disagree, there’s an essential truth and an implicit hope here for the rest of us who are attached to the radio business one way or another. And identifying new opportunities. The ke...

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data management | Re-Inventing Radio Research

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Conversations towards better research. Posts Tagged ‘data management’. Is Radio Ready to Manage the Data Deluge? October 15, 2011. Estimates that mankind will create 1.8 zettabytes of data in 2011. That’s 1.8 trillion. Gigabytes, some 9 times greater than the amount of data we generated as recently as 5 years ago. The sheer volume of data, and the race to harness its value, has potential to be a game-changer. The whole notion of Big Data holds huge promise, but also raises big questions. RAIN (Radio and ...

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PPM | Re-Inventing Radio Research

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Conversations towards better research. Archive for the ‘PPM’ Category. In-Car Listening: the Black Hole of Radio Ratings. February 11, 2012. With all the hand-wringing about new in-dash audio alternatives to radio, it’s amazing that we don’t really know how much time people spend listening to radio in the car. All of this suggests that we should probably be crediting more radio listening to the car. Should PPM-rated stations design and target their programming to the in-car listener, and promote usage of...

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Jaye Albright | Re-Inventing Radio Research

https://reinventingradioresearch.com/tag/jaye-albright

Conversations towards better research. Posts Tagged ‘Jaye Albright’. So, How Many People Really Tune Out When the Spots Come On? December 19, 2011. The headline sure is encouraging. According to the Coleman Insights/Arbitron/Media Monitors study,. What Happens When the Spots Come On,. Radio stations hold 93% of their lead-in audience through the average stop set. The problem is we don’t know exactly how much lower. Our station. (Maybe they were running spots too.). All in all, two listeners h...Jaye Albr...

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JeffVidler | Re-Inventing Radio Research

https://reinventingradioresearch.com/author/jeffvidler

Conversations towards better research. In-Car Listening: the Black Hole of Radio Ratings. February 11, 2012. With all the hand-wringing about new in-dash audio alternatives to radio, it’s amazing that we don’t really know how much time people spend listening to radio in the car. If you ask them, most North Americans will tell you that at least 50% of the time they spend listening to radio is done in the car. But diaries typically show that just over a third of all listening takes place in the car. Should...

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