harquincreative.blogspot.com

Coffee with Harquin

Tuesday, June 9, 2009. Five steps to a successful, profitable re-branding effort. Reprinted from Independent Banker March 13, 2008). When it comes to competing with the giants, independent community banks have to put on their thinking caps and use their marketing wits to outsmart their competition and retain their unique community base. 1 Audit and Discovery: Who are you and how are you different? 2 Strategy: Find your unique position. Establish your brand personality. Next, define the personalit...Many ...

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Tuesday, June 9, 2009. Five steps to a successful, profitable re-branding effort. Reprinted from Independent Banker March 13, 2008). When it comes to competing with the giants, independent community banks have to put on their thinking caps and use their marketing wits to outsmart their competition and retain their unique community base. 1 Audit and Discovery: Who are you and how are you different? 2 Strategy: Find your unique position. Establish your brand personality. Next, define the personalit...Many ...

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1 loving your brand

2 by sherry bruck

3 wwwrayriggs net

4 aiamsh org

5 communications

6 girl scouts

7 girlscouts org

8 harquin

9 harquin com

10 march of dimes

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loving your brand,by sherry bruck,wwwrayriggs net,aiamsh org,communications,girl scouts,girlscouts org,harquin,harquin com,march of dimes,marchofdimes org,marketing,non profit,nonprofits,strategy,the request,a website,an advertising campaign,final tips

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Coffee with Harquin | harquincreative.blogspot.com Reviews

https://harquincreative.blogspot.com

Tuesday, June 9, 2009. Five steps to a successful, profitable re-branding effort. Reprinted from Independent Banker March 13, 2008). When it comes to competing with the giants, independent community banks have to put on their thinking caps and use their marketing wits to outsmart their competition and retain their unique community base. 1 Audit and Discovery: Who are you and how are you different? 2 Strategy: Find your unique position. Establish your brand personality. Next, define the personalit...Many ...

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harquincreative.blogspot.com

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Coffee with Harquin: June 2009

http://harquincreative.blogspot.com/2009_06_01_archive.html

Tuesday, June 9, 2009. Five steps to a successful, profitable re-branding effort. Reprinted from Independent Banker March 13, 2008). When it comes to competing with the giants, independent community banks have to put on their thinking caps and use their marketing wits to outsmart their competition and retain their unique community base. 1 Audit and Discovery: Who are you and how are you different? 2 Strategy: Find your unique position. Establish your brand personality. Next, define the personalit...Many ...

2

Coffee with Harquin: March 2009

http://harquincreative.blogspot.com/2009_03_01_archive.html

Tuesday, March 24, 2009. Spending Your Web Site Dollars Wisely. How your Web site is organized, looks, feels, and sounds can mean the difference between impressing a potential donor and turning him or her off, says Sherry Bruck, president of Harquin Creative Group. A full-service marketing firm with a history of working with nonprofit clients, including Girl Scouts USA. The March of Dimes. And Aging in America. Step 1: Survey the field. Step 2: Create a site map. Step 3: Compile your copy and image assets.

3

Coffee with Harquin: Proposals and Estimates: Understanding the Difference

http://harquincreative.blogspot.com/2009/03/proposals-and-estimates-understanding.html

Tuesday, March 24, 2009. Proposals and Estimates: Understanding the Difference. Proposals and estimates. It's surprising how often these terms are confused when you're dealing with creative/marketing agencies. Knowing which is which will improve communications and get you what you need more effectively. Your boss has just come to you and said, "We need to do marketing! Find out how much it will cost. Now what do you do? And if so, where will you advertise? Where do you start? You need a plan. Before enga...

4

Coffee with Harquin: Estimate vs. Proposal: Know the Difference and Avoid Kill Fees! - PART 1

http://harquincreative.blogspot.com/2009/03/estimate-vs-proposal-know-difference.html

Tuesday, March 24, 2009. Estimate vs. Proposal: Know the Difference and Avoid Kill Fees! Estimates and proposals. What’s the difference? Estimates can be Given on Specific Assignments. Not only does the vendor benefit by having such specific guidelines to work from, so does the prospective client who can now fairly compare proposals and make his or her final decision based on chemistry with the vendor, its design style and the quality of the vendor’s portfolio. Proposals are More Complex. Subscribe to Po...

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Coffee with Harquin: Estimate vs. Proposal: Know the Difference and Avoid Kill Fees! - PART 2

http://harquincreative.blogspot.com/2009/03/estimate-vs-proposal-know-difference_24.html

Tuesday, March 24, 2009. Estimate vs. Proposal: Know the Difference and Avoid Kill Fees! Returning to the estimate. Whether designing a new house or designing a marketing campaign, the budget (which is very likely to evolve) dictates much of what the end product will look like. The architect’s client has a need: More room for a growing family. The marketing firm’s client has a need: More market share in a crowded industry. Avoid a Kill Fee. Posted by Harquin Creative Group @ 8:55 AM.

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Coffee with Harquin

Tuesday, June 9, 2009. Five steps to a successful, profitable re-branding effort. Reprinted from Independent Banker March 13, 2008). When it comes to competing with the giants, independent community banks have to put on their thinking caps and use their marketing wits to outsmart their competition and retain their unique community base. 1 Audit and Discovery: Who are you and how are you different? 2 Strategy: Find your unique position. Establish your brand personality. Next, define the personalit...Many ...

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