kruppyrants.blogspot.com
KRUPPY RANTS: Yeh Yeh Im iOver-Connected -
http://kruppyrants.blogspot.com/2010/03/yeh-yeh-im-iover-connected.html
Sunday, March 28, 2010. Yeh Yeh Im iOver-Connected -. Yeh I work in Social media. And yeh that requires a computer and yeh that means I need to keep on top of things that are constantly evolving. So yeh I am connected to an internet source for much of my waking hours. But boys and girls I am not alone as The Courier Mail. The average Australian internet user invests more than two working days on the net every week. March 28, 2010 at 7:47 PM. March 28, 2010 at 7:57 PM. I gotta say bigger than a Facebook a...
kruppyrants.blogspot.com
KRUPPY RANTS: August 2009
http://kruppyrants.blogspot.com/2009_08_01_archive.html
Thursday, August 27, 2009. MySpace Recharge takes off! In partnership with ANZ and Visa, MySpace has just released their pre-paid recharge card. Which is a very promising step forward for the brand. The card is a great initiative for MySpace which is still to launch the much hyped MySpace Music. No doubt the recharge card will also be a great hit when MySpace users are allowed to purchase their concert tickets and merchandise etc. Wednesday, August 26, 2009. Nielsen not good enough. For as long as I have...
kruppyrants.blogspot.com
KRUPPY RANTS: January 2010
http://kruppyrants.blogspot.com/2010_01_01_archive.html
Tuesday, January 19, 2010. Pants off Subway Flashmob. Here's the latest installment from New York mob pranksters 'Improv everywhere'. Just makes me wonder how much brands are missing out on product placement opportunities as well as branded opportunities as I have mentioned before. Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. Cheers Kruppy. View my complete profile.
kruppyrants.blogspot.com
KRUPPY RANTS: October 2009
http://kruppyrants.blogspot.com/2009_10_01_archive.html
Wednesday, October 28, 2009. Kasabian's use of social media. Here is a fantastic showing of how some bands are making full use of the potential of social media. This video was undoubtably created for viral pentration. It is a great example of what makes a good viral video. Very simply - an innovative and entertaining idea. Since launching 6 days ago, the video has had nearly 200,000 views. What a great way to to help pick up the sales of their album'West Ryder Pauper Lunatic Asylum'. There was some incre...
kruppyrants.blogspot.com
KRUPPY RANTS: December 2009
http://kruppyrants.blogspot.com/2009_12_01_archive.html
Monday, December 14, 2009. The last 24 hours has been a Titanic disaster for the Toyota brand. Some say any publicity is good publicty but I say getting publically slammed (pun intended) in the media (The Age, Herald Sun, mX etc) cannot do much for one's branding. In a Mumbrealla thread. Micha McDonald creator of the ad (below) defended the 'short film' saying it was not made for TV but I really don't think this is the point dude. Wednesday, December 9, 2009. Are we living in a social media bubble? Not t...
kruppyrants.blogspot.com
KRUPPY RANTS: May 2010
http://kruppyrants.blogspot.com/2010_05_01_archive.html
Sunday, May 16, 2010. A creative video for a great cause. I was sent this link this morning. It is an entry for the Young Lions YouTube Ad contest. And I think it's so good you should see it too. The creator is a young, budding copywriter, Gavin Chimes from Sydney. Have a look and if you think it's worth it pass it on! Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. ...The O...
kruppyrants.blogspot.com
KRUPPY RANTS: March 2010
http://kruppyrants.blogspot.com/2010_03_01_archive.html
Tuesday, March 30, 2010. I've written before about what makes a successful flash mob from a marketing perspective and what does not. And the latest stunt from H&M Kids has definitely ticked the boxes. Clear signage at the beginning of the clip and a billboard at the clip gives the vid great branding. And whilst a dancing flash mob is nothing new to us I reckon there may be some great cut through with those mothers (who buy their kids clothes)who may not be as savvy to a flash mob as you or I. If none of ...
kruppyrants.blogspot.com
KRUPPY RANTS: Is the Flip Flash Mob a successful marketing execution?
http://kruppyrants.blogspot.com/2009/11/is-flip-flash-mob-successful-marketing.html
Wednesday, November 4, 2009. Is the Flip Flash Mob a successful marketing execution? Now I love a flash mob. From a social perspective they're underground, they're thought provoking and they challenge social norms. And from a marketing. Perspective they're a communication medium that, if done correctly, can send your message to millions and millions of engaged consumers for a cost that would make a TVC producer cringe. Am I the only one who thinks this is a wasted opportunity? If you can't get enough of ...
kruppyrants.blogspot.com
KRUPPY RANTS: November 2009
http://kruppyrants.blogspot.com/2009_11_01_archive.html
Monday, November 23, 2009. Say Cheese - Flash Mob on Bondi Beach. Almost an extention of my last post, I liked this flash mob a lot better! I don't know why, maybe it was more authentic, had more character, more genuine personality? It just didn't seem to try as hard. But enjoy this.Very funny! Wednesday, November 4, 2009. Is the Flip Flash Mob a successful marketing execution? Now I love a flash mob. You know, the reason why marketers are marketers. ie to get their brand in front of the right audien...
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