HD-CONSULTING.CO.UK

HD Consulting

Projects & Case Studies. Strategic Marketing and Audience Development Solutions. HD Consulting works with arts clients to help with strategic audience and organisational development. This is achieved through a combination of new technology consultancy (ticketing and CRM system procurement), custom research, review and advice. Helen Dunnett – HD Consulting – is an experienced marketing and communications professional who has worked with a wide range of arts organisations spanning over 20 years. March 12, ...

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HD Consulting | hd-consulting.co.uk Reviews

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Projects & Case Studies. Strategic Marketing and Audience Development Solutions. HD Consulting works with arts clients to help with strategic audience and organisational development. This is achieved through a combination of new technology consultancy (ticketing and CRM system procurement), custom research, review and advice. Helen Dunnett – HD Consulting – is an experienced marketing and communications professional who has worked with a wide range of arts organisations spanning over 20 years. March 12, ...

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HD Consulting | hd-consulting.co.uk Reviews

https://hd-consulting.co.uk

Projects & Case Studies. Strategic Marketing and Audience Development Solutions. HD Consulting works with arts clients to help with strategic audience and organisational development. This is achieved through a combination of new technology consultancy (ticketing and CRM system procurement), custom research, review and advice. Helen Dunnett – HD Consulting – is an experienced marketing and communications professional who has worked with a wide range of arts organisations spanning over 20 years. March 12, ...

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HD Consulting » About

http://hd-consulting.co.uk/about

Projects & Case Studies. Helen is an experienced arts consultant with a proven track record in marketing and audience development, project management, leadership, organisational development, communications and staff management skills having worked in a range of arts organisations for a period of over 15 years. Helen specialises in the following types of projects:. Customer Relationship Management strategy /system procurement. Organisational and audience development. Brand review and implementation.

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HD Consulting » The importance of having a CRM Strategy

http://hd-consulting.co.uk/the-importance-of-having-a-crm-strategy

Projects & Case Studies. The importance of having a CRM Strategy. Posted by Helen Dunnett. On Nov 7, 2014 in Blog. Having a Customer Relationship Management (CRM) strategy in place is becoming ever more urgent. With the continuing reduction and uncertainty in arts funding, most arts organisations have to achieve more with less . We all have to work harder to prove that what we are doing is effective. In crafting your CRM Strategy, address all of the following points and you won’t go far wrong. Create a c...

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HD Consulting » How to Choose a CRM/Ticketing System for your Organisation

http://hd-consulting.co.uk/how-to-choose-a-crmticketing-system-for-your-organisation

Projects & Case Studies. How to Choose a CRM/Ticketing System for your Organisation. Posted by Helen Dunnett. On Sep 26, 2014 in Blog. Think about the customer – Customer Relationship Management and the system that delivers it is likely to be the very first point of contact your customer has with you. So it’s vital to get it right and make your customers happy. Frederick F. Reichheld. Step 1: Information Gathering. You may be able to do this bit yourself or you may need some help. My scoping sessions...

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HD Consulting » Cart before the horse for CRM?

http://hd-consulting.co.uk/cart-before-the-horse-for-crm

Projects & Case Studies. Cart before the horse for CRM? Posted by Helen Dunnett. On Mar 12, 2015 in Blog. Article First published at The Ticketing Institute. The main goal is to have a 360 view of your customer because CRM is a strategy not a process, tactic or just a marketing function. Keep these 5 things in mind and you can’t go far wrong:. CRM isn’t CRM unless it affects the customer’s experience. CRM is a strategy, not a project. CRM should improve ROI. Technology is a means, not an end. Is right at...

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HD Consulting » Blog

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Projects & Case Studies. Cart before the horse for CRM? Posted by Helen Dunnett. On Mar 12, 2015 in Blog. Article First published at The Ticketing Institute I’m constantly surprised by how many organisations, when thinking and talking about CRM (Customer Relationship Management) and their CRM Strategy focus on the IT implementation that is the customer database technology. True it’s important but if technology is applied to a faulty business strategy all that will happen […]. Posted by Helen Dunnett.

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hd-consulting.co.uk

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Projects & Case Studies. Strategic Marketing and Audience Development Solutions. HD Consulting works with arts clients to help with strategic audience and organisational development. This is achieved through a combination of new technology consultancy (ticketing and CRM system procurement), custom research, review and advice. Helen Dunnett – HD Consulting – is an experienced marketing and communications professional who has worked with a wide range of arts organisations spanning over 20 years. March 12, ...

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