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The Brand CoachA perspective on brands for those who work with them everyday from the Managing Director of international brand development and marketing insights company Headmint
http://headmint.typepad.com/
A perspective on brands for those who work with them everyday from the Managing Director of international brand development and marketing insights company Headmint
http://headmint.typepad.com/
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The Brand Coach | headmint.typepad.com Reviews
https://headmint.typepad.com
A perspective on brands for those who work with them everyday from the Managing Director of international brand development and marketing insights company Headmint
headmint.typepad.com
The Brand Coach: idea creation
http://headmint.typepad.com/my-blog/idea-creation
Friday, 23 July 2010. Make it a good one. You know what you want people to believe, but how do you convince them? There are two ways at it: the first is to base your story on a set of facts, then engage people in intellectual argument. Ours is bigger, better, cheaper, faster etc. . Or you can tell compelling stories around ideas, and then engage with people’s emotions instead. At Headmint, as brand consultants, new clients often come to talk to us about brand. Is where it all starts. 0160; . As I was s...
Your brand story? Make it a good one… - The Brand Coach
http://headmint.typepad.com/my-blog/2010/07/your-brand-story-make-it-a-good-one.html
Laquo; Marketing 3.0: A blueprint for global brands? Friday, 23 July 2010. Make it a good one. You know what you want people to believe, but how do you convince them? There are two ways at it: the first is to base your story on a set of facts, then engage people in intellectual argument. Ours is bigger, better, cheaper, faster etc. . Or you can tell compelling stories around ideas, and then engage with people’s emotions instead. But for most successful brands, telling their. Is where it all starts.
The Brand Coach: Archives
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The Brand Coach: books
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Wednesday, 14 July 2010. Marketing 3.0: A blueprint for global brands? It’s bothered me for quite some time, that my work as a brand consultant, fulfilling though it is, falls short in terms of social worth, beyond straight economic contribution. So I was delighted when asked to review a new book co-authored by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Marketing 3.0 sets out how companies can focus on developing products and services that are customer. Typically, of any Kotler text, Marketing ...
Marketing 3.0: A blueprint for global brands? - The Brand Coach
http://headmint.typepad.com/my-blog/2010/07/marketing-30-a-bluerpint-for-global-brands.html
Make it a good one ». Wednesday, 14 July 2010. Marketing 3.0: A blueprint for global brands? It’s bothered me for quite some time, that my work as a brand consultant, fulfilling though it is, falls short in terms of social worth, beyond straight economic contribution. So I was delighted when asked to review a new book co-authored by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Marketing 3.0 sets out how companies can focus on developing products and services that are customer. Typically, of any K...
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The Brand Coach
Make it a good one. You know what you want people to believe, but how do you convince them? There are two ways at it: the first is to base your story on a set of facts, then engage people in intellectual argument. Ours is bigger, better, cheaper, faster etc. . Or you can tell compelling stories around ideas, and then engage with people’s emotions instead. At Headmint, as brand consultants, new clients often come to talk to us about brand. But for most successful brands, telling their. 0160; . Marketing...
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Headmint - A Better Way To Build Brands
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