effective-marketer.com
content marketing | The Effective Marketer
https://effective-marketer.com/tag/content-marketing-2
Effectiveness is a discipline and it can be learned. About the Effective Marketer. Value is Not Benefits. August 20, 2015. Here’s where the product marketing comes in, to take all of the tech talk, all of the features, and translate them. Good marketers can translate features into benefits, but truly great marketers and excellent product marketers don’t stop at benefits, they go all the way to understand the value to the customer. But wait, you say, aren’t both the same? Sounds easy, but in reality is an...
laurensun.com
Infographics — Xerox — Lauren Sun — NYC Design Studio
http://laurensun.com/infographics-xerox
I worked together with editor Kate Doyle to create infographics about the health care system and the role of technology in modern day health care for Xerox’s site. Data visualization, illustration. LAUREN SUN / GRAPHIC DESIGN / NEW YORK CITY.
bcht.berkeley.edu
News & Events | Berkeley Center for Health Technology
http://bcht.berkeley.edu//news/index.php
Skip to main content. Balancing Innovation and Affordability. Berkeley Center for Health Technology. Map - Potential Savings from Reference Pricing. Symposium on Innovations in Diabetes Prevention and Management. Finals judged by Dan Gillette, Research Specialist, CITRIS, and Rhonda Shrader, Director, Institute for Business Innovation at Haas School of Business. This symposium was made possible with generous support from the Anthem Blue Cross Foundation. More. BCHT Co-Director Kim MacPherson was featured...
effective-marketer.com
Content Marketing | The Effective Marketer
https://effective-marketer.com/category/content-marketing
Effectiveness is a discipline and it can be learned. About the Effective Marketer. Value is Not Benefits. August 20, 2015. Here’s where the product marketing comes in, to take all of the tech talk, all of the features, and translate them. Good marketers can translate features into benefits, but truly great marketers and excellent product marketers don’t stop at benefits, they go all the way to understand the value to the customer. But wait, you say, aren’t both the same? Sounds easy, but in reality is an...
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