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Work & Results. Articles & News. Moving your multicultural communication from translation to transcreation. So how do you effectively court diverse markets when the consumers speak different languages, have different customs and values or diverge from the general market? To reach and influence these consumers takes insight, familiarity, strategy, and creative ability. It takes the right agency: an agency like Hispanidad. Colorado Department of Human Services. Putting the accent on response.

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Work & Results. Articles & News. Moving your multicultural communication from translation to transcreation. So how do you effectively court diverse markets when the consumers speak different languages, have different customs and values or diverge from the general market? To reach and influence these consumers takes insight, familiarity, strategy, and creative ability. It takes the right agency: an agency like Hispanidad. Colorado Department of Human Services. Putting the accent on response.

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Home - Hispanidad | heinrichhispanidad.com Reviews

https://heinrichhispanidad.com

Work & Results. Articles & News. Moving your multicultural communication from translation to transcreation. So how do you effectively court diverse markets when the consumers speak different languages, have different customs and values or diverge from the general market? To reach and influence these consumers takes insight, familiarity, strategy, and creative ability. It takes the right agency: an agency like Hispanidad. Colorado Department of Human Services. Putting the accent on response.

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heinrichhispanidad.com

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Our Work

http://heinrichhispanidad.com/our-work

Skip to main content. Looking for a Speaker? Savvy marketers know that you cannot simply transfer directly to diverse consumers the concepts or marketing strategies that work with the general market. Many factors historical, contextual, cultural, demographic, financial place these consumers in a different category. To get the conversation started, here are some campaigns produced by Hispanidad:.

2

Hispanic Marketing

http://heinrichhispanidad.com/hispanic-marketing

Skip to main content. Looking for a Speaker? The Hispanic market’s current size, formation of larger households, heavy concentration in the top, youngest, trend-setting markets in the U.S., accompanied by their speedy wealth creation and high consumerism are at odds with the neglect of investment across most advertising and marketing categories. And speaking of language. How do you address the issue of dialects? On the other hand, if we are developing creative for a strictly Puerto Rican or Mexican audie...

3

Looking For a Speaker?

http://heinrichhispanidad.com/looking-for-a-speaker

Skip to main content. Looking for a Speaker? Looking for a Speaker? Laura Sonderup, the managing director and senior strategist at Hispanidad, is a recognized ethnic marketing expert and frequent keynote speaker at national and international conferences. Her writings on multicultural marketing have been featured in. USA Today, US Industry Today, IFA Franchising World, ColoradoBiz.

4

Articles / News

http://heinrichhispanidad.com/articles-news

Skip to main content. Looking for a Speaker? As the importance of multicultural marketing continues to expand, so does the media’s interest in this vital topic. Read some of the articles written by Laura Sonderup:. Cómo se dice green en espańol? A recent EcoPulse survey showed that Latinos are not only the country’s fastest growing consumer group, but are arguably the greenest group, as well. Understanding U.S. Hispanic Language Preferences. Or will English become more important as consumers acculturate?

5

American Indian Marketing

http://heinrichhispanidad.com/american-indian

Skip to main content. Looking for a Speaker? The American Indian and Alaska Native (AIAN) community is the smallest, yet oldest, racial segment in the U.S., accounting for over 5.2 million people or roughly 2% of the country’s population. And this community represents what is, perhaps, the most under-served consumer market in advertising today. Hispanidad’s work within tribal communities has largely been focused on transportation safety and quality of life messaging. In this context, it is important ...

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hispanicmarketingintheheartland.com

Where to buy it

http://www.hispanicmarketingintheheartland.com/hispanic-marketing-where-to-buy.html

Hispanic Marketing In the Heartland: A Hands-on Guide. Is available from these online retailers.

hispanicmarketingintheheartland.com

Hispanic Marketing in the Heartland

http://www.hispanicmarketingintheheartland.com/hispanic-marketing-about-book.html

While literally thousands of books are written every year on the topic of marketing, few books are written on the subject of marketing to U.S. Hispanics. Even fewer are written in a way that provides the reader with a practical understanding of the distinctiveness of the Hispanic population in America. CEO, Captura Group. Click here for Table of Contents.

hispanicmarketingintheheartland.com

About Laura

http://www.hispanicmarketingintheheartland.com/hispanic-marketing-about-laura.html

Managing Director and Senior Strategist, Hispanidad. Laura Sonderup is the Director of Hispanic Marketing at Heinrich Marketing, Inc., a full-service advertising agency headquartered in Denver, Colorado. Laura’s division, Hispanidad, focuses on helping companies communicate with Hispanic consumers via culturally relevant marketing, advertising and messaging. USA Today, US Industry Today, IFA Franchising World, ColoradoBiz, Advertising and Marketing Review. David R. Morse, President and CEO.

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Home - Hispanidad

Work & Results. Articles & News. Moving your multicultural communication from translation to transcreation. So how do you effectively court diverse markets when the consumers speak different languages, have different customs and values or diverge from the general market? To reach and influence these consumers takes insight, familiarity, strategy, and creative ability. It takes the right agency: an agency like Hispanidad. Colorado Department of Human Services. Putting the accent on response.

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