michaelheipel.wordpress.com
Buyer Personas for B2B Events: 5 Steps to Improve Your Visitor Marketing | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/2015/07/23/buyer-personas-for-b2b-events-5-steps-to-improve-your-visitor-marketing
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. Buyer Personas for B2B Events: 5 Steps to Improve Your Visitor Marketing. Michael Heipel Concept & Consulting. Can still rarely be found in marketing concepts for trade shows, exhibitions, conferences and other B2B events – which is a pity, in my view, and a missed opportunity. Buyer personas are fictional characters. That represent your key customer segments. For any content marketing activity.
michaelheipel.wordpress.com
5 Killer-Strategien für mehr Content Reichweite | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/2015/08/10/5-killer-strategien-fur-mehr-content-reichweite
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. 5 Killer-Strategien für mehr Content Reichweite. Social media cultivation for events. Vmax for exhibitors/sponsors (V=Value). Michael Heipel Concept & Consulting. Egal, ob im E-Commerce, im B2B Marketing oder auch bei der Vermarktung von Messen und Konferenzen. Content Marketing ist eine prima Sache. Inhalte kommen gut an, wenn sie. Das hat auch die neueste Ausgabe der Studie Wave8 von UM.
michaelheipel.wordpress.com
Michael Heipel Concept & Consulting | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/author/michaelheipel
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. All posts by Michael Heipel Concept & Consulting. About Michael Heipel Concept & Consulting. Event Experience: 35 Tipps wie Ihr bessere Messe- und Kongress-Erlebnisse schafft. Social media cultivation for events. Vmax for exhibitors/sponsors (V=Value). Michael Heipel Concept & Consulting. Warum ist das so? Und was umfasst Event Experience Design. Case Study: Change Congress 2015. Die Handelsbl...
michaelheipel.wordpress.com
Service Portfolio | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/service-portfolio
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. Where Strategy Meets Technology. B2B events, trade show and conferences are highly driven by technological advances. Today Pretty much everything can be measured in our digital times: What are the results. Of event participations for visitors, sponsors and exhibitors? What is the ROI. Yet, we are human beings, and interaction face-to-face. Cannot be replaced by machines. Thank goodness! Enter ...
michaelheipel.wordpress.com
Messevorbereitung: Checklist für Aussteller | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/2015/07/27/messevorbereitung-checklist-fur-aussteller
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. Messevorbereitung: Checklist für Aussteller. Social media cultivation for events. Vmax for exhibitors/sponsors (V=Value). Michael Heipel Concept & Consulting. Ist entscheidend dafür, ob sich die Investition in eine Messebeteiligung als Aussteller lohnt oder nicht. Für den Blog der NEOCOM. Der führenden Messe für den interaktiven Handel, haben wir gemeinsam mit dem Messeteam eine Checklist.
michaelheipel.wordpress.com
Workshop: Content Marketing für Konferenzen, Messen, Events | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/2015/08/05/workshop-content-marketing-fur-konferenzen-messen-events
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. Workshop: Content Marketing für Konferenzen, Messen, Events. Social media cultivation for events. Vmax for exhibitors/sponsors (V=Value). Michael Heipel Concept & Consulting. Wird für Veranstalter von Messen, Konferenzen und B2B Events immer wichtiger, denn es ermöglicht durch die Bereitstellung von. Den Kontakt zu Ihren Zielgruppen. 8211; auch außerhalb des engen Veranstaltungszeitraums.
michaelheipel.wordpress.com
How Exhibition Organizers Can Extend The Life Of Their Events With Content Marketing | EVENT MARKETING BLOG
https://michaelheipel.wordpress.com/2015/08/03/how-exhibition-organizers-can-extend-the-life-of-their-events-with-content-marketing
By Michael Heipel and Guests. Service Portfolio Michael Heipel Concept and Consulting. Added value for sponsors. How Exhibition Organizers Can Extend The Life Of Their Events With Content Marketing. Michael Heipel Concept & Consulting. Guest blog by Lisa Placa. Lisa Placa, Content Marketing Strategist, Ungerboeck Software. Therefore is the foundation for successful and engaging events. Masses Of Content Right At Your Fingertips. Thanks to seminars, workshops, campfire sessions and other contributions to ...