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HERTZ RADIO - Creative Radio and Brand Sound Specialist

I’ve been around for a long time, as an agency copywriter and CD in New York, London, Tokyo, Brussels and Birmingham, and as an international radio specialist in London. I’m now based in the Philippines, and loving it. I wrote my first radio spot 40 years ago in Washington, D.C (I’m a UK/US dual national) and I’ve been passionate about it ever since. Lots of people have asked me why, and I struggle to answer. Radio is simply the medium closest to my heart and my creative soul. I conduct creative radio wo...

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HERTZ RADIO - Creative Radio and Brand Sound Specialist | hertzradio.com Reviews

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I’ve been around for a long time, as an agency copywriter and CD in New York, London, Tokyo, Brussels and Birmingham, and as an international radio specialist in London. I’m now based in the Philippines, and loving it. I wrote my first radio spot 40 years ago in Washington, D.C (I’m a UK/US dual national) and I’ve been passionate about it ever since. Lots of people have asked me why, and I struggle to answer. Radio is simply the medium closest to my heart and my creative soul. I conduct creative radio wo...

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5 the book

6 brand sound

7 the workshops

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HERTZ RADIO - Creative Radio and Brand Sound Specialist | hertzradio.com Reviews

https://hertzradio.com

I’ve been around for a long time, as an agency copywriter and CD in New York, London, Tokyo, Brussels and Birmingham, and as an international radio specialist in London. I’m now based in the Philippines, and loving it. I wrote my first radio spot 40 years ago in Washington, D.C (I’m a UK/US dual national) and I’ve been passionate about it ever since. Lots of people have asked me why, and I struggle to answer. Radio is simply the medium closest to my heart and my creative soul. I conduct creative radio wo...

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hertzradio.com

1

fancyBox - iframe demo

http://www.hertzradio.com/comfortzone.html

This is an extract from the Rad4AD workshop, and was a hit at Dubai Lynx, AdFest and India’s Mirchi Kaan Awards. The creative mantra in most media is New and Different and agencies constantly try to push the creative envelope. But when it comes to radio advertising, why does so much of it including major award winning campaigns seem to be written within a rather confined Audio Comfort Zone?

2

fancyBox - iframe demo

http://www.hertzradio.com/7secrets.html

This is the Seminar that inspired the book, a fast-moving, thought-provoking and enjoyable session for advertisers and creative/media agencies alike. (It can be tailored to categories and markets). And, like all the courses, the visual element is as important as the sound. I go back to basics, add some new twists and provide a set of concrete tools that will inspire you to turn out better radio ads. 7 Secrets has received consistently enthusiastic feedback in 30 countries.

3

fancyBox - iframe demo

http://www.hertzradio.com/gap.html

This is a workshop specially designed for local radio copywriters and sales people (who often write spots themselves) Here’s some of what it covers:. How to write an effective creative brief, in spite of the client! The 7 Secrets of Creative Radio (of course! How to deal with difficult clients. How to small budgets sound bigger. How to get more from voice talent. It’s intense, enlightening and enjoyable. Sales people have told me it’s helped them discover their own creativity.

4

fancyBox - iframe demo

http://www.hertzradio.com/radio4ad.html

The Flagship course, Rad4AD is an intense, inspiring and fun session full or half day - that teaches unexpected ways to approach radio advertising. Participants get a brief and then work in teams to create and present radio ideas to the group. Important: Rad4AD is a creative workshop and can and should - include account, planning, media and clients. Labels mean little and ideas don’t care where they come from.

5

fancyBox - iframe demo

http://www.hertzradio.com/killit.html

Everywhere I go I hear stories of clients not buying the scripts that agencies feel are the most creative. In this seminar also extracted from the Rad4AD Workshop I show why most radio script presentations are a disaster! And then teach 5 imaginative, empathic and effective ways to present radio ideas. I’ve done this session at Cannes and Golden Drum and the response was really enthusiastic from both agencies and advertisers.

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radioiloveit.com

How To Produce Effective Radio Spots, Commercials & Promos | Radio))) ILOVEIT

http://www.radioiloveit.com/radio-production-radio-jingles-radio-imaging/how-to-produce-effective-radio-spots-radio-commercials-radio-promos

How To Produce Effective Radio Spots & Promos. Posted by Thomas Giger. How to make your radio commercial or station promo more effective? Some research-based copywriting and production tips for powerful radio spots. Producing your commercials and promos in a certain way will enable you to build a relationship with your audience. Combining production characteristics and audience response has led to interesting findings. Educate (potential) advertising clients. In addition, Q-music hires InSites Consulting.

creativejolt.blogspot.com

Creative Jolt: April 2008

http://creativejolt.blogspot.com/2008_04_01_archive.html

Bits and bobs. Odds and sods. Who knows when they'll come in handy, but this is where they live. Monday, 28 April 2008. Tony Hertz, Radio for Art Directors. I spent Friday at a workshop led by the mighty Tony Hertz (not him below, btw, just an image he uses in his talks). The principle kicked off a fantastic day of helpful tips on writing techniques, pitching to clients and directing actors. By the end, I felt I might actually be able to pull this whole radio malarkey thing off. Wednesday, 23 April 2008.

cuzak.net

Info |

http://cuzak.net/info

Info – Gregor Cuzak. On marketing, business and philosophy. Husband to Eva, father to Maks Matej and Ula Izabela. Runner. Kiter. Skier. Heart of marketing at self. Leave a reply →. April 21, 2014 at 13:16. Bi bili pripravljeni sodelovati v intervjuju? Raziskujem tehnike osebne prodaje. Dostikrat sem vas zasledila in vem, da imate ogromno znanja in bi res lahko doprinesli tudi k moji nalogi. Pišem magistrsko nalogo na FDV, smer: Upravljanje človeških virov in znanja. Zelo me zanima vaše mnenje glede tega.

sound-strategies.co.uk

Associates

http://sound-strategies.co.uk/associates

Leading specialists in cultural enterprise. Be Sociable, Share! Soundings: The Leonardo European Corporate Learning Awards. Soundings: Patterns, music and architecture. Michael's contributions on Japanese culture were insightful and he skilfully drew out some very personal and profound comments from the participants regarding self-awareness of differences in style. I would have no hesitation in using him again or recommending him to others.". Director - Japan Business Services. Ernst and Young.

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HERTZ RADIO - Creative Radio and Brand Sound Specialist

I’ve been around for a long time, as an agency copywriter and CD in New York, London, Tokyo, Brussels and Birmingham, and as an international radio specialist in London. I’m now based in the Philippines, and loving it. I wrote my first radio spot 40 years ago in Washington, D.C (I’m a UK/US dual national) and I’ve been passionate about it ever since. Lots of people have asked me why, and I struggle to answer. Radio is simply the medium closest to my heart and my creative soul. I conduct creative radio wo...

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