HESNOTAPOET.COM

He's Not A Poet

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely see Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolut

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He's Not A Poet | hesnotapoet.com Reviews

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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely see Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolut

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1 the wtf award

2 go away

3 and airbnb

4 posted by

5 ph communications

6 no comments

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8 blogthis

9 share to twitter

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He's Not A Poet | hesnotapoet.com Reviews

https://hesnotapoet.com

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely see Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolut

INTERNAL PAGES

hesnotapoet.com

1

He's Not A Poet: February 2017

http://www.hesnotapoet.com/2017_02_01_archive.html

He's Not A Poet. Monday, February 6, 2017. The 2017 Super Ad Awards For The Non-Poetic. Welcome to the 2017 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LI is done, the Patriots are again Super Bowl champions, Tom Brady has added a new layer of bland to his legend and it's now time to reveal our judging panel's (me and Office Dog. Favorites from this year's crop of Super Bowl ads. The A For Execution But. Award. The Office Dog Honors Award. Best Schizophrenic Super Bowl Advertiser Award. Memorable...

2

He's Not A Poet: July 2014

http://www.hesnotapoet.com/2014_07_01_archive.html

He's Not A Poet. Monday, July 21, 2014. Be Ready When Opportunity Rolls Your Way. Welcome to the 2014 edition of W. Hat The Tour de France Can Teach You About Advertising. While last year's edition never got published due to my general dismay with pro cycling. You can see previous editions here. In a three-week stage race like the Tour de France. And the race's 198 riders roll by. Whatever the scenarios, there are plenty of opportunities within the larger race that is the Tour de France. Getting your bus...

3

He's Not A Poet: June 2012

http://www.hesnotapoet.com/2012_06_01_archive.html

He's Not A Poet. Thursday, June 14, 2012. Logo Fail (or You Get What You Pay For! Recently, I came across a new retail store that looks pretty neat. Though they describe themselves as, "a lifestyle company that brings you the latest trends in Action Sports and Lifestyle Apparel and Accessories" and they carry such trendy brands as Ugg. And, apparently, a whole bunch of unlicensed NBA and NCAA apparel, there's one little problem: Their logo sucks! Oh, and the cute little NSN thing will only work if they m...

4

He's Not A Poet: November 2014

http://www.hesnotapoet.com/2014_11_01_archive.html

He's Not A Poet. Tuesday, November 11, 2014. Christopher Cross and Advertising… A Lesson. On June 21st, 1980, my friend Chris and I attended the Texxas World Music Festival. More familiarly known as the Texxas Jam) at the Cotton Bowl in Dallas. The show featured the Eagles. A pre-I Can't Drive 55 Sammy Hagar. If you answered "Christopher Cross" congratulations, you've won a. T-shirt. Come by the station during business hours Monday through Friday to pick up your prize! Ride Like The Wind. And, while I di...

5

He's Not A Poet: December 2012

http://www.hesnotapoet.com/2012_12_01_archive.html

He's Not A Poet. Monday, December 31, 2012. Dropping The Ball On Another Year…2012 In Non-Poetry. The hardest and least adequate entry I posted this year was my tribute. To my Uncle, Ray Ackerman, who passed away in October. He was a hero, icon, friend, and surrogate Father to me, and every day I thank the heavens for the time I got to spend with him. Next to that one on the popularity scale, lots of people came by to read about B.C. Clark's. And learned why it's such an effective marketing tool. Posts t...

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He's Not A Poet

He's Not A Poet. Monday, February 6, 2017. The 2017 Super Ad Awards For The Non-Poetic. Welcome to the 2017 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LI is done, the Patriots are again Super Bowl champions, Tom Brady has added a new layer of bland to his legend and it's now time to reveal our judging panel's (me and Office Dog. Favorites from this year's crop of Super Bowl ads. The A For Execution But. Award. The Office Dog Honors Award. Best Schizophrenic Super Bowl Advertiser Award. Memorable...

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