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Jeannene Manning: Direct marketing helps sell the value of premium vision benefits

http://jeannenemanning.blogspot.com/2013/02/direct-marketing-helps-sell-value-of.html

Direct-marketing expertise for the healthcare industry. Tuesday, February 5, 2013. Direct marketing helps sell the value of premium vision benefits. Direct marketing was a key element in a mix of tools used in current campaign designed to inform business professionals about the value of premium vision benefits to both employers and employees. The campaign was mounted by Havas PR US. For its client Transitions Optical. And was profiled in a column at Direct Marketing News. In my opinion, this is an exampl...

jeannenemanning.blogspot.com

Jeannene Manning: Ginsu Knives Guru a Great Inspiration to Medicare Advantage Plans

http://jeannenemanning.blogspot.com/2013/01/ginsu-knives-guru-great-inspiration-to.html

Direct-marketing expertise for the healthcare industry. Friday, June 15, 2012. Ginsu Knives Guru a Great Inspiration to Medicare Advantage Plans. This is an article I wrote for the Finelight blog in 2012. The pioneer behind selling Ginsu knives on television, Barry Becher. Passed away last week. It was just a few years ago when I spoke at the Direct Marketing Association. With my colleague from Humana about using long-form television to generate Medicare Advantage plan leads. Long-form leads close at a h...

jeannenemanning.blogspot.com

Jeannene Manning: Reaching seniors with social media

http://jeannenemanning.blogspot.com/2013/02/reaching-seniors-with-social-media.html

Direct-marketing expertise for the healthcare industry. Friday, February 1, 2013. Reaching seniors with social media. You're never too old to join social media. In fact, for the first time, the Pew Internet Survey. Reports (link to Pew) that 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults are reported to use social networking sites. Google Ads and Fa...

jeannenemanning.blogspot.com

Jeannene Manning: Creating a Happy Workplace

http://jeannenemanning.blogspot.com/2013/03/creating-happy-workplace.html

Direct-marketing expertise for the healthcare industry. Thursday, March 7, 2013. Creating a Happy Workplace. 8220;Do you have what it takes to make my day? An article by Elyse Dupre in the March 6. Discusses what makes a positive, productive workplace. It all starts with leadership. Dupre reports on a study by Bruce Temkin, managing partner of Temkin Group and author of the “2013 Temkin Experience Ratings”. The. It may be difficult to get an honest answer if employees fear for their jobs. The size of...

jeannenemanning.blogspot.com

Jeannene Manning: TV and direct response lead generation

http://jeannenemanning.blogspot.com/2012/06/tv-and-direct-response-lead-generation.html

Direct-marketing expertise for the healthcare industry. Friday, June 1, 2012. TV and direct response lead generation. 2009 changed advertising. For the first time in years, budgets were smaller, and clients were not just asking but demanding that their marketing dollars work so hard that the end result was a stronger brand AND more sales. Direct response was beginning to have a legitimate place in the advertising mix. But how do you brand and sell hard with smaller budgets? Ginsu Knives Guru a Great Insp...

jeannenemanning.blogspot.com

Jeannene Manning: March 2013

http://jeannenemanning.blogspot.com/2013_03_01_archive.html

Direct-marketing expertise for the healthcare industry. Tuesday, March 26, 2013. Content Marketing goes beyond SEO and AdWords. Throughout my entire career I have believed the best way to brand AND. Depending on the target, SEO and Google AdWords have been purchased in an effort to build brand, too, though I have seen little lead generation impact from these media. So beyond DRTV and direct mail, how do you use media dollars to generate business that gives you a trackable ROI? An internationally-recogniz...

jeannenemanning.blogspot.com

Jeannene Manning: June 2012

http://jeannenemanning.blogspot.com/2012_06_01_archive.html

Direct-marketing expertise for the healthcare industry. Friday, June 15, 2012. Ginsu Knives Guru a Great Inspiration to Medicare Advantage Plans. This is an article I wrote for the Finelight blog in 2012. The pioneer behind selling Ginsu knives on television, Barry Becher. Passed away last week. It was just a few years ago when I spoke at the Direct Marketing Association. With my colleague from Humana about using long-form television to generate Medicare Advantage plan leads. Long-form leads close at a h...

jeannenemanning.blogspot.com

Jeannene Manning: About Me

http://jeannenemanning.blogspot.com/p/blog-page_3609.html

Direct-marketing expertise for the healthcare industry. I'm a marketing professional with special expertise in direct marketing in the health care industry. After a rewarding career working for healthcare companies and advertising agencies, I am now doing consulting work on the topic I know best: using direct-marketing techniques to grow a healthcare business and connect with target markets. Here are some highlights:. Led the development and roll out of a new product utilizing a lead generation strategy ...

jeannenemanning.blogspot.com

Jeannene Manning: My Activities

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Direct-marketing expertise for the healthcare industry. Louie Awards, for creative television commercials, 2001, 2002, 2003, 2004. Healthcare Marketing Report Awards, 2001 - 2004. Tempo Awards (television creative), 1992, 1994. International Advertising Festival of New York Finalist Award for Targeted Direct Mail, 1991. MOBIUS Award, excellence in creation of TV commercials, 1993. Occasional lecturer to advertising classes, Indiana University School of Journalism. Direct Marketing Association (DMA).