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High-Tech CommunicatorHelping technology companies effectively advance customers through the IT buying process
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Helping technology companies effectively advance customers through the IT buying process
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Helping technology companies effectively advance customers through the IT buying process
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Marketing to Crazy-Busy Customers? Why Quality Content Matters - High-Tech Communicator
http://hightechcommunicator.typepad.com/hightech_communicator/2015/06/marketing-to-crazy-busy-customers-why-quality-content-matters.html
B2B Content Marketing Strategy and Writing. Laquo; A Grand Experiment in Marketing. 9 Reasons Your Content is Boring ». June 29, 2015. Marketing to Crazy-Busy Customers? Why Quality Content Matters. This is a typical day in the life of one of my customers, by the numbers. How close is it to your work life? To that of your customers? In fact, this is the reality facing most buyers at most companies, according to sales guru Jill Konrath, in her book. How simple is it? How big of a priority is it? Konrath s...
Print: Down, But Not Out - High-Tech Communicator
http://hightechcommunicator.typepad.com/hightech_communicator/2015/06/print-down-but-not-out.html
B2B Content Marketing Strategy and Writing. Laquo; The Ivy League of Content Marketing. 5 Ways to Create Quality Content in Bulk ». June 08, 2015. Print: Down, But Not Out. Pity the poor print publication. The popularity of print of all types appears to be in freefall. . Only 11 percent of marketers expect to increase their print ad budget over the next 12 months, while 32 percent expect to cut print ad budgets, according to the Association of Business Information and Media Companies. 0160; Once the arti...
Make a Plan for Content Marketing Success - High-Tech Communicator
http://hightechcommunicator.typepad.com/hightech_communicator/2013/03/make-a-plan-for-content-marketing-success.html
B2B Content Marketing Strategy and Writing. Laquo; 9 Ways to Make Your Content More Useful and Compelling. Prevent Content Derailment: Follow This Process ». March 19, 2013. Make a Plan for Content Marketing Success. The writer and graphic designer churned out sample after sample, hoping to please the executive. Months and much iteration later, no one liked result and the company went back to the drawing board. . Your customers’ buying process. Who’s involved in each one? Where do they look for informa...
5 Ways to Create Quality Content in Bulk - High-Tech Communicator
http://hightechcommunicator.typepad.com/hightech_communicator/2015/06/5-ways-to-create-quality-content-in-bulk.html
B2B Content Marketing Strategy and Writing. Laquo; Print: Down, But Not Out. A Grand Experiment in Marketing ». June 14, 2015. 5 Ways to Create Quality Content in Bulk. When it comes to making your mark with content marketing, what’s more important quality or quantity? The answer is a resounding Both. Today, everyone’s a content marketer. To get seen, you need to create enough content and promote it in enough locations. To get attention, the content had better be good. Reuse Bigger Pieces Like Crazy.
High-Tech Communicator: Archives
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B2B Content Marketing Strategy and Writing. Get updates on my activity. Follow me on my Profile. Subscribe to this blog's feed. Subscribe to High-Tech Communicator by Email. Subscribe in a reader.
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SAP and Business Consulting. Asset Management and Project System. Order-to-Cash or Revenue Accounting Cycle. Production Planning and Execution Cycle. BASIS (Onsite and Remote) Services. ABAP(Onsite and Remote Services). Financial and Controlling Modules. Implementation, Migration, Support and Testing. Asset Management and Project System. Implementation, Migration, Support and Testing. Implementation, Migration, Support and Testing. Order-to-Cash or Revenue Accounting Cycle. Head quarter located at Chicag...
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High-Tech Communicator
B2B Content Marketing Strategy and Writing. August 15, 2015. How to Create Challenging Thought-Leadership Content. One company that does a great job of this is Price Intelligently. The company provides pricing services for Software as a Service (SaaS) companies. Its home page immediately hits you with the promise You’re missing out on 33% more revenue because of your price. That’s enough to get anyone intrigued. The company provides extensive thought- leadership content in the form of blog posts that cha...
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