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High Tech Marketing CMO. Wednesday, June 20, 2012. Microsoft Surface: Only One Really Important Question. Microsoft Surface: Only One Really Important Question. Much of the news with Monday’s announcement of the Microsoft Surface tablet device focused on unanswered questions. All the wrong questions. Some of the questions Peter Pachal ( http:/ mashable.com/2012/06/18/microsoft-surface-unanswered-questions/. How much will it cost? When will it be available? What does this mean for OS partners? Answer this...

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High Tech Marketing CMO. Wednesday, June 20, 2012. Microsoft Surface: Only One Really Important Question. Microsoft Surface: Only One Really Important Question. Much of the news with Monday’s announcement of the Microsoft Surface tablet device focused on unanswered questions. All the wrong questions. Some of the questions Peter Pachal ( http:/ mashable.com/2012/06/18/microsoft-surface-unanswered-questions/. How much will it cost? When will it be available? What does this mean for OS partners? Answer this...

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5 and wilson’s broken window

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8 anecdotal

9 apple success

10 fiat fail

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High Tech Marketing CMO | hightechmarketingcmo.blogspot.com Reviews

https://hightechmarketingcmo.blogspot.com

High Tech Marketing CMO. Wednesday, June 20, 2012. Microsoft Surface: Only One Really Important Question. Microsoft Surface: Only One Really Important Question. Much of the news with Monday’s announcement of the Microsoft Surface tablet device focused on unanswered questions. All the wrong questions. Some of the questions Peter Pachal ( http:/ mashable.com/2012/06/18/microsoft-surface-unanswered-questions/. How much will it cost? When will it be available? What does this mean for OS partners? Answer this...

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High Tech Marketing CMO: Microsoft Surface: Only One Really Important Question

http://hightechmarketingcmo.blogspot.com/2012/06/v-behaviorurldefaultvmlo.html

High Tech Marketing CMO. Wednesday, June 20, 2012. Microsoft Surface: Only One Really Important Question. Microsoft Surface: Only One Really Important Question. Much of the news with Monday’s announcement of the Microsoft Surface tablet device focused on unanswered questions. All the wrong questions. Some of the questions Peter Pachal ( http:/ mashable.com/2012/06/18/microsoft-surface-unanswered-questions/. How much will it cost? When will it be available? What does this mean for OS partners? Answer this...

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High Tech Marketing CMO: February 2012

http://hightechmarketingcmo.blogspot.com/2012_02_01_archive.html

High Tech Marketing CMO. Tuesday, February 21, 2012. Not Spending Smart, Being Skinflint Stupid Part II: How Not to Introduce a New Product and Brand. Fiat's U.S. Chief Ousted After Poor Fiat 500 Sales Start. USAToday, Nov 21, 2011. Laura Soave, 39, the head of Fiat marketing in North America was euphemistically ousted from her top marketing job because of poor sales of the re-entering Fiat 500 into the North American market. What did Fiat’s intro ads look like and what messages were delivered? Not only ...

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High Tech Marketing CMO: May 2009

http://hightechmarketingcmo.blogspot.com/2009_05_01_archive.html

High Tech Marketing CMO. Wednesday, May 27, 2009. Something to learn for all of us or we are destined to repeat their history. Posted by JE @ 12:48 PM. Links to this post. Monday, May 18, 2009. Brand" with a Capital B or a lower-case b. In marketing circles brand is often mentioned, but not that well understood in theory or executed in practice. Many great brands have been in market for years. The consumer package goods industry (e.g. Proctor and Gamble, SC Johnson, etc.) are shining exam...In the 4Ps ta...

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High Tech Marketing CMO: When Is It Time To Launch?

http://hightechmarketingcmo.blogspot.com/2010/05/when-is-it-time-to-launch.html

High Tech Marketing CMO. Monday, May 03, 2010. When Is It Time To Launch? The other day a client came to me with the initial idea of launching a "bet the company" campaign in December 2010. The question was: is this a good time to launch? The answer was an easy, NO! The one exception might be enterprise customers with still some unspent end of year monies. Although Controllers and CFOs are on the lookout for end of year purchases in fear of 'use it or lose it'. Apple knows this lesson and executes well&#...

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High Tech Marketing CMO: It Is a Flat World - Maybe Coming in Marketing?

http://hightechmarketingcmo.blogspot.com/2010/05/it-is-flat-world-maybe-coming-in.html

High Tech Marketing CMO. Wednesday, May 05, 2010. It Is a Flat World - Maybe Coming in Marketing? Of course we all use the term 'flat world' day in and day out. But I had a first hand experience with it in a recent trip to Frankfurt, Germany. Despite the tumult in the EU markets caused by the financial challenges of Greece etc., the Germans were supremely cool and confident there was lots of money to make investments. Posted by JE @ 2:21 PM. Links to this post:. When Is It Time To Launch?

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The High Tech Marketer. March 12, 2010 / hightekmarketer. Acquiring Vendor Marketing Funds in a Poor Economy. How I’ve Managed To Acquire Funds For My VAR’s In a Poor Economy. Keep them in the loop by copying them on emails, calling with updates, and inviting them to any related events. Your outstanding communication now will not be forgotten when your next campaign rolls around. Make Them Look Good. Once your campaign has been completed and you’ve delivered a strong ROI for your vendor, it’s time to tak...

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hightechmarketing.us.com

Creating and Delivering Clear Communications. High Tech Marketing helps companies create concise and polished marketing and sales collateral that clearly communicates your corporate and product messaging, giving you more effective tools to sell your products, services, and solutions. How We Are Different. Our experience allows us to comfortably communicate with stakeholders at every level from the CEO and CIO, to engineers, sales reps, and the marketing department to distill the most important informatio...

hightechmarketingcmo.blogspot.com

High Tech Marketing CMO

High Tech Marketing CMO. Wednesday, June 20, 2012. Microsoft Surface: Only One Really Important Question. Microsoft Surface: Only One Really Important Question. Much of the news with Monday’s announcement of the Microsoft Surface tablet device focused on unanswered questions. All the wrong questions. Some of the questions Peter Pachal ( http:/ mashable.com/2012/06/18/microsoft-surface-unanswered-questions/. How much will it cost? When will it be available? What does this mean for OS partners? Answer this...

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