joepelissier.co.uk
Writing for Digital Media | Pélissier Communications: Communication Skills Training
http://www.joepelissier.co.uk/digitalmedia
Live Chat Customer Service. Social Media Customer Service. Writing for the Web. Writing for Digital Media. Writing for the Intranet. Digital Communication: Tools & Tactics. Pelissier Training Courses 2014. Case Study: Social Media Client Service (Nespresso). Case Study: Live CHAT Client Service (Nespresso). Case Study: Video Production (L’Oréal). Case Study: Social Media Etiquette (Louis Vuitton). Case Study: eMail Marketing (I Love Claims). Case Study: Strategic Communication (England Rugby). 8211; Star...
blog.hiveonline.co.uk
Keran Turakhia - Hive Blog
http://blog.hiveonline.co.uk/author/keran-turakhia
New Markets Director at Hive. Http:/ hiveonline.co.uk. Page 1 of 1. Packaging News Live - Extracting value from packaging. The challenge Extracting value On Friday 28th October 2016 I paid a visit to an interesting conference hosted by Packaging News in London. Leading European CPG ». Big data - five fascinating factors for FMCG. Here at Hive, we spend a lot of time with FMCG brands and there is one BIG question that keeps cropping up: "How can FMCG brands ». So what does the future hold? Page 1 of 1.
blog.hiveonline.co.uk
Hive Blog | The Great Loyalty Debate
http://blog.hiveonline.co.uk/the-great-loyalty-debate
The Great Loyalty Debate. How do we drive Loyalty in a price sensitive FMCG market? Proudly sponsored by Hive and the IPM and featuring keynote speeches from Clive Humby (Co-Founder of Dunnhumby) and Steve Mader (Digital Retail Insights Director for Kantar Retail), The Great Loyalty Debate focused on the ever-changing concept of loyalty and how brands can drive consumer engagement and maintain and grow profits. Backing up this assertion is an interesting statistic offered by Clive that currently. Key tak...
blog.hiveonline.co.uk
Hive Commercial Blog | A relevant approach
http://blog.hiveonline.co.uk/a-relevant-approach
Brands know the benefit of using promotional techniques in their campaigns, not least as each of the retailers continues to try and sort out its own unique stance and positioning in a shopper’s life and basket. And for a brand it’s not just all about price: IGD consistently show how consumers are considering price as a really important factor but not the only factor. Or, as one of our clients recently put it,. What your consumers want and not necessarily what you want to offer them.". But how to do this?
blog.hiveonline.co.uk
Getting your customer to vote for you
http://blog.hiveonline.co.uk/getting-your-customer-to-vote-for-you
Getting your customer to vote for you. Election results have surprised us all. How can there be such a dramatic difference between the election opinion polls and exit polls? Why did the opinion polls get it so wrong? Opinion polls don’t necessarily come from someone who will vote. Opinion polls are taken before the actual event; meanwhile things can and do change. Exit polls are taken after the event, thus providing a more accurate picture. Is a brand’s target shopper as fickle as a voter? Arguably in to...
blog.hiveonline.co.uk
Rachel Swann - Hive Blog
http://blog.hiveonline.co.uk/author/rachel-swann
Commercial Director at Hive. Clowne, United Kingdom. Http:/ hiveonline.co.uk. Page 1 of 1. The price is right. Brands don’t have an easy journey these days. Their customers, the retailers, determine how much they sell, to whom and on ». FMCG brands know the benefit of using promotional techniques in their campaigns, not least as each of the retailers continues to try and sort out its ». Page 1 of 1. Proudly published with Ghost.
blog.hiveonline.co.uk
Hive Blog | Opinion: The price is right
http://blog.hiveonline.co.uk/opinion-the-price-is-right
With Tesco’s news about its 6.4bn loss. Headline news this week, the question many brands will be facing is how much of that loss will they be expected to bear. No matter the majority of that loss has come from Tesco’s estate, will the brands be expected to yield further? Has issued a super-complaint. So, let’s assume Which? They have their brand and its assets, in other words their packaging and on-shelf positioning, that they’ve lovingly created and curated to reflect exactly what that brand stands for...
blog.hiveonline.co.uk
Jamie Beaglehole - Hive Blog
http://blog.hiveonline.co.uk/author/jamie-beaglehole
Digital Support and Marketing at Hive. Leicester, United Kingdom. Http:/ hiveonline.co.uk. Page 1 of 2. Older Posts →. Buy three, get 5 - a case study. Here at Hive, we know that unique code promotions (that is, promotions that utilise our unique codes as a proof of purchase mechanic) accelerate sales for ». The future has arrived. You may have heard of The Internet of Things, right? Also known as IoT, The Internet of Things refers to the notion that household appliances, for ». Page 1 of 2.
tractiondigital.com
Promotions portfolio - Traction Digital - Traction Digital
https://tractiondigital.com/promotions
Click here to find out. 1 to 1 Campaigns. Check out just a few of the competitions and promotions we’ve run for brands including Unilever, Lion and Diageo. Thinking about running your own competition or promotion? Yves Saint Laurent Fusion Ink Foundation. Connecting their existing email database and strong in-store customer experience, Yves Saint Laurent reached out to their email database about Fusion Ink with a free 7 day sample redeemable in store. Salt and Pepper Studio 10 Mother’s Day. For the next ...
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