janeropercreative.com
Jane Roper | Freelance Senior Copywriter & Messaging Strategist — Boston | Page 2
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Freelance Senior Copywriter and Messaging Strategist Boston. July 3, 2012. This direct mail piece was created for ACIS — one of the leading educational travel companies for middle- and high-school students. ACIS wanted to remind teachers that it offers three different types of trips to match their educational goals and budget. And who doesn’t love flowchart quizzes? May 1, 2012. United Way Community Support Fund. April 1, 2012. MEFA (Mass. Educational Finance Authority). January 23, 2012. January 31, 2011.
janeropercreative.com
janeroper | Jane Roper
https://janeropercreative.com/author/janeroper
Freelance Senior Copywriter and Messaging Strategist Boston. April 13, 2016. I’ve done multiple projects for MassMutual Insurance (via Genuine), including website copy, educational articles, and videos. Ask me anything anything about financial planning, and I can tell you more than you’d probably care to know. MassMutualAtWork.com contains information about MassMutual’s workplace insurance benefits, with distinct pages and sub-pages for employees, employers, and financial pr...January 1, 2016. I recently...
panelpublishing.com
Panel Publishing
http://www.panelpublishing.com/index.php
An easy way to create content which engages the people you want to reach. A two-year-old can create a Twitter account. The hard part for brands is filling that Twitter account (or blog, or Facebook page, or Flickr account, or whatever) with content worthy of the attention of the people you’re trying to reach. Social marketing guru and founder of Holland-Mark. Your panel's contact information is kept private. You decide what content is shared with the audience.
janeropercreative.com
Education & Nonprofit | Jane Roper
https://janeropercreative.com/category/education-nonprofit
Freelance Senior Copywriter and Messaging Strategist Boston. January 1, 2016. June 3, 2015. A super mobile-friendly landing page where viewers could learn more and request more info. Emails, print brochures, and good old fashioned application reminder post cards […]. July 3, 2012. This one was a lot of fun. (Click to enlarge.) I’ve also worked on a number of catalogs and brochures for ACIS trips. Here’s one example. (Click page image to download the PDF, […]. United Way Community Support Fund. And how to...
janeropercreative.com
Plexxi | Jane Roper
https://janeropercreative.com/2012/11/01/plexxi-cant-applications-and-networks-just-get-along
Freelance Senior Copywriter and Messaging Strategist Boston. Plexxi is a networking solution with a dream: to make peace between the network people and the application people. To explain any more than that would require a mini-course in networking, and it would be unfair to subject you to that. I was half of the creative team on this video (which I think is entertaining even if you don’t have a tech background). The real question is: are you a wiener or a wonk? November 1, 2012. Gulf Electricity →.
janeropercreative.com
Financial Services | Jane Roper
https://janeropercreative.com/category/financial-services
Freelance Senior Copywriter and Messaging Strategist Boston. August 1, 2015. August 13, 2012. MEFA (Mass. Educational Finance Authority). January 23, 2012. Bangor Savings Bank Wealth Management. January 31, 2011. Maine’s largest independent bank takes a down-to-earth, common sense approach to banking, and the voice in this capabilities brochure needed to reflect that. Click on image to download PDF. Learn more about my experience. And how to get in touch. Chris Colbert, CEO, Holland Mark. Create a free w...
janeropercreative.com
Consumer | Jane Roper
https://janeropercreative.com/category/consumer
Freelance Senior Copywriter and Messaging Strategist Boston. November 12, 2014. May 1, 2012. I served as a creative consultant during the development of this baby tracker app, which helps new parents keep track of and set reminders for their baby’s feedings, diaper changes, etc. In addition to naming the app, I wrote website and PR copy, and co-created this demo video. (We did it all on a shoestring, so I did the voiceover, too.). Learn more about my experience. And how to get in touch.
janeropercreative.com
Experience / Contact | Jane Roper
https://janeropercreative.com/resume
Freelance Senior Copywriter and Messaging Strategist Boston. I’ve been a freelance senior copywriter and creative consultant in the Boston area for over 15 years. I have a broad range of category experience, with particular emphasis on financial services, healthcare, pharma/biotech and education. I’m equally comfortable doing B to B or consumer-focused projects. I help clients — both via advertising/design agencies and directly — with projects including:. 2004 2010: Senior Copywriter, PARTNERS simons.
janeropercreative.com
Virgin HealthMiles | Jane Roper
https://janeropercreative.com/2012/07/10/virgin-healthmiles
Freelance Senior Copywriter and Messaging Strategist Boston. The idea behind this employee campaign, which I named and helped develop for Virgin’s corporate wellness incentive program was simple: getting fit doesn’t have to mean joining a gym or hiring a personal trainer. You can make fitness a part of your everyday life. Part of your world. (Click any image to enlarge.). The above is a comp; not final layout). July 10, 2012. Healthcare / Pharma / Biotech. Sovereign Bank →. Learn more about my experience.
janeropercreative.com
ACIS | Jane Roper
https://janeropercreative.com/2012/07/03/acis-whats-your-travel-style
Freelance Senior Copywriter and Messaging Strategist Boston. This direct mail piece was created for ACIS — one of the leading educational travel companies for middle- and high-school students. ACIS wanted to remind teachers that it offers three different types of trips to match their educational goals and budget. And who doesn’t love flowchart quizzes? This one was a lot of fun. (Click to enlarge.). July 3, 2012. Virgin HealthMiles →. Leave a Reply Cancel reply. Enter your comment here. Selected Agencies...
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