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By Tiffany Markman: Does your website copy work? Part 1

http://tiffanymarkman.blogspot.com/2009/05/does-your-website-copy-work-part-1.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Tuesday, May 5, 2009. Does your website copy work? So you're getting traffic, but not converting it into sales. Or, you're not getting traffic. Or, and this is the worst one, you have no idea whether or not your audience knows your website exists. 1 In other words. Have you used synonyms in your copy? Let's say you're an ad agency. Don't over-egg your web copy with the words &#...

tiffanymarkman.blogspot.com

By Tiffany Markman: October 2008

http://tiffanymarkman.blogspot.com/2008_10_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Thursday, October 16, 2008. Check, check and double-check. How do you ensure that you never look stupid in your haste to get messages out? 8220;But who cares? 8221; you ask. “People are too busy to notice the little things! And here's the worst part. Your reader doesn't have to be an English teacher, a grammar boffin or a crossword puzzle-addicted troglodyte to spot your errors...

tiffanymarkman.blogspot.com

By Tiffany Markman: May 2008

http://tiffanymarkman.blogspot.com/2008_05_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Thursday, May 8, 2008. Poking internal comms with a stick. If you talk to your company’s employees, this is for you. According to the experts, there’s never been a better time to be in internal communication. But that’s a little surprising in light of some recent research. 8211; spent to achieve 0% impact (Source: Towers Perrin and Tom Lee). Passion plus clarity = action. To engage...

tiffanymarkman.blogspot.com

By Tiffany Markman: March 2009

http://tiffanymarkman.blogspot.com/2009_03_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Monday, March 2, 2009. Why you shouldn’t do your own editing (unless that’s your job). The last time you wrote a document, didn’t it make you mad when – after checks and double-checks – someone pointed out the error you should’ve spotted. Before you printed 50 of the bleeding thing? Secondly, you probably also agree that your clients and customers should feel a) that they’re ...

tiffanymarkman.blogspot.com

By Tiffany Markman: April 2008

http://tiffanymarkman.blogspot.com/2008_04_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Wednesday, April 9, 2008. Do you know who you’re talking to? Experts estimate that up to 50% of your time at work is spent on written communication, even if that’s not strictly your job. So it’s absolutely vital to develop your writing skills – not only because of the time involved, but also because your success may depend on it. Step 1: Define your readers. 183; What is their posi...

tiffanymarkman.blogspot.com

By Tiffany Markman: How to write articles for your own business

http://tiffanymarkman.blogspot.com/2009/11/how-to-write-articles-for-your-own.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Friday, November 27, 2009. How to write articles for your own business. One of the big trends in small-to-medium business marketing at the moment is content creation: writing articles, blog posts and newsletter articles on a regular basis and using these to boost website traffic, public interest or even sales. Step 1: Get the research process right. MY way is to start by Googling e...

tiffanymarkman.blogspot.com

By Tiffany Markman: August 2008

http://tiffanymarkman.blogspot.com/2008_08_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Tuesday, August 19, 2008. Spend only 1 minute reading the info below and find out what to do instead. Where do I start? Over the years, hundreds of studies have been conducted to prove that you should maintain your advertising during an economic downturn. The key is to do more with less. Rigorously question your marketing strategy. What is it intended to achieve? Because the stakes...

tiffanymarkman.blogspot.com

By Tiffany Markman: November 2009

http://tiffanymarkman.blogspot.com/2009_11_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Friday, November 27, 2009. How to write articles for your own business. One of the big trends in small-to-medium business marketing at the moment is content creation: writing articles, blog posts and newsletter articles on a regular basis and using these to boost website traffic, public interest or even sales. Step 1: Get the research process right. MY way is to start by Googling e...

tiffanymarkman.blogspot.com

By Tiffany Markman: March 2008

http://tiffanymarkman.blogspot.com/2008_03_01_archive.html

A taste of some of the lessons Ive learned and tips Ive picked up during 9 years in freelance writing, editing and training. Saturday, March 15, 2008. 6 easy ways to write with power for e-mails and the web. Unlike other types of communication, web copy often asks the reader to take a specific action: buy something, sign up for something, pick up the phone and call – and to do it now. Here’s how to do it right:. Make it easy for the reader. The surfing experience, with a million other websites competing ...