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Top-tier, luxury copywriting need not go over the top. In my book, intrusive ideas and clever (not too clever) concepts are more persuasive than reckless exaggeration and a string of fabulous, awesome, amazing superlatives. Writing for high-end hotels, resorts, residential developments and assorted premium products, I create compelling copy based on clear propositions. I take …

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Top-tier, luxury copywriting need not go over the top. In my book, intrusive ideas and clever (not too clever) concepts are more persuasive than reckless exaggeration and a string of fabulous, awesome, amazing superlatives. Writing for high-end hotels, resorts, residential developments and assorted premium products, I create compelling copy based on clear propositions. I take &hellip;
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Home - Howard Fletcher | howardfletcher.co.uk Reviews

https://howardfletcher.co.uk

Top-tier, luxury copywriting need not go over the top. In my book, intrusive ideas and clever (not too clever) concepts are more persuasive than reckless exaggeration and a string of fabulous, awesome, amazing superlatives. Writing for high-end hotels, resorts, residential developments and assorted premium products, I create compelling copy based on clear propositions. I take &hellip;

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People - Howard Fletcher

http://www.howardfletcher.co.uk/people

As a trainee at Collett Dickenson Pearce, arguably London’s most lauded advertising agency, I learnt that idea-driven creativity conquers all. Switching from client management to copywriting, I gradually gained a reputation as a respected writer, picking up major awards in London, Cannes and New York. Four decades on, I apply this principle to each new project.

2

Partners - Howard Fletcher

http://www.howardfletcher.co.uk/partners

Working with some marvellously mad art directors and designers over the years, I’m totally attuned to creative collaboration. I don’t care where ideas come from, providing they come. These days I mainly work with design studios, although I’m more than happy to team-up with advertising agencies, brand development specialists, PR companies and in-house creative departments. Here are some of my current partners:.

3

Awards - Howard Fletcher

http://www.howardfletcher.co.uk/awards

Three D&AD Yellow Pencils – one for TV, one for press, one for a brochure. D&AD Yellow Pencil nomination Writing for Design. Over 20 entries in D&AD (Design and Art Direction) Annuals. Design Week Awards Gold. Cannes Advertising Festival Gold and Silver Lions. New York One Show Silver. Campaign Poster Awards Silver. British TV Advertising Awards Gold and Bronze Arrows. Two Creative Circle Golds. Art Directors Club of Europe Gold.

4

Projects - Howard Fletcher

http://www.howardfletcher.co.uk/projects

Hotels, resorts, spas. Nira Hotels and Resorts. Akasha Spa at Hotel Café Royal. Corinthia Hotel, London. Residential developments and destinations. Ontario Tower, Docklands. Kaplankaya resort, Turkey. Colette’s Restaurant at The Grove. Bonhams Auctioneers –. Bonhams Auctioneers –. The Fine Art Fund. Writing copy aimed at high-net-worth individuals, it’s all too easy to miss other, equally worthy, individuals. To avoid this, I occasionally take on charitable projects. Jo’s Cervical Cancer Trust.

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kubanek design +   Team | Stefanie Kubanek

http://www.kubanekdesign.net/people.html

I call myself a designer, but I really see myself as an enabler someone who makes things happen. To me, creativity is the result of a collection of different processes completed by different people with complementary skills. Over the years, I’ve learnt to embrace collaboration and to reject barriers and borders. I’ve been a juror for the Industrial Design Society of America awards and the Australian International Design Awards. The sum of all these experiences is my latest venture, Kubanek Design .".

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Paterson - Partners

http://www.patersonas.com/partners

We’re Paterson Associates. We help brands find their place in the world. A spirit of enquiry, appreciation and imagination. Michael Wolff and Company. If you’d like to know more, please get in touch at: simon@patersonas.com. 44 (0)797 675 2542.

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kubanek design +   Team | Stefanie Kubanek

http://www.kubanekdesign.com/people.html

I call myself a designer, but I really see myself as an enabler someone who makes things happen. To me, creativity is the result of a collection of different processes completed by different people with complementary skills. Over the years, I’ve learnt to embrace collaboration and to reject barriers and borders. I’ve been a juror for the Industrial Design Society of America awards and the Australian International Design Awards. The sum of all these experiences is my latest venture, Kubanek Design .".

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Home - Howard Fletcher

Top-tier, luxury copywriting need not go over the top. In my book, intrusive ideas and clever (not too clever) concepts are more persuasive than reckless exaggeration and a string of. Writing for high-end hotels, resorts, residential developments and assorted premium products, I create compelling copy based on clear propositions. I take a campaigning approach, refined during 30 years as a writer and. Creative Director at leading London advertising agencies.

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