strategyaudit.com.au
The water-bucket method of networking. | StrategyAudit
http://www.strategyaudit.com.au/2015/08/03/the-water-bucket-method-of-networking
The water-bucket method of networking. Aug 3, 2015. Goodwill and trust first. Networking has always been a great way to build a business, and nothing will ever change that. Most small business owners go to networking meetings, register on linkedin and all the rest for a simple reason: they want to find more business. Why is it than that when you go to these places, physically or digitally that it takes so much effort, and traction often seem really hard to build for most? We all do tend to it. 10 questio...
strategyaudit.com.au
Customers | StrategyAudit
http://www.strategyaudit.com.au/category/customers
11 rules to ensure customers love you. Nov 8, 2016. Customers and potential customers always remember how their needs and expectations were managed through the sales process. It is all part of the experience of doing business. Repeat to yourself: “. Customers do not care about my problems, only theirs. 8221; in the mirror every morning. Following are 11 simple rules, evolved out of the cock-ups I have seen over many years. A customers time is their most valuable resource, never, ever, ever, waste it.
strategyaudit.com.au
10 lead generating tactics for small business. | StrategyAudit
http://www.strategyaudit.com.au/2015/07/29/10-lead-generating-tactics-for-small-business
10 lead generating tactics for small business. Jul 29, 2015. Small businesses selling B2B always struggle to generate sales leads. Survey after survey confirms it as one of the biggest challenges they have. There are plenty of tools out there that supposedly make it easy, and certainly they do make it easier than it has been in the past to generate many contacts, but it is still hard to generate a warm lead, and then to convert to a sale. 5 Seminars, webinars and e-books. In most cases, our clients buy f...
strategyaudit.com.au
How do you describe your brand? | StrategyAudit
http://www.strategyaudit.com.au/2015/07/16/how-do-you-describe-your-brand
How do you describe your brand? Jul 16, 2015. Image courtesy brandonsteiner.com. People in market research always describe brands in human terms, they are tough, or easy to live with, or friendly, cold, and so on. It is the easiest way to describe them. It follows then that when thinking about the dimensions of your brand, you would do it using “the brand as a friend” as the guiding metaphor. Ask yourself a few simple questions:. What do your customers expect from your brand? How would you describe yours?
strategyaudit.com.au
Small business | StrategyAudit
http://www.strategyaudit.com.au/category/small-business
Rethinking the 6 challenges of local advertising. Sep 5, 2016. Local businesses only need local advertising. So the choice is then between local analogue adverting and digital or a mix. How do you make the choices when you are a small local business with a small marketing budget. (The reality is that every business no matter what their size faces the same choices, it is only the scale that differs.). Who is my ideal. Following are 6 simple things to consider that may assist the choices:. The sponsorship ...
strategyaudit.com.au
Sales | StrategyAudit
http://www.strategyaudit.com.au/category/sales
Are you Ready to Buy? Nov 4, 2016. Reality TV is about as far from Reality as you can get, but sometimes something useful emerges. Just for the record, I do not watch this stuff, there are thousands of better ways I can think of to waste an hour. However, judging by the ratings and water cooler conversations, many do. Back to the reality shows. Being ‘ready to buy” is not enough, they need to be ready to buy from you before consummation. How to tell if you are selling to the right person. Oct 13, 2016.
strategyaudit.com.au
Software productivity | StrategyAudit
http://www.strategyaudit.com.au/software-productivity
Software productivity on your desk, in your pocket. Would it help to know more about your customers behaviour? When and what they buy, how often, how sensitive to promotional pricing they are, how long since they bought a specific item, how much revenue and margin they contribute to your totals? These are just a few of the bits of information most businesses have but do not use, because it is kept inside their accounting package. This is not tech talk ; it’s really pretty easy. Let me show you. 3 essenti...
strategyaudit.com.au
Marketing | StrategyAudit
http://www.strategyaudit.com.au/category/marketing
Are you Ready to Buy? Nov 4, 2016. Reality TV is about as far from Reality as you can get, but sometimes something useful emerges. Just for the record, I do not watch this stuff, there are thousands of better ways I can think of to waste an hour. However, judging by the ratings and water cooler conversations, many do. Back to the reality shows. Being ‘ready to buy” is not enough, they need to be ready to buy from you before consummation. The A – Z of personal branding. Nov 2, 2016. Most people think abou...
strategyaudit.com.au
Sharing | StrategyAudit
http://www.strategyaudit.com.au/sharing
On this page are a few things I have done over the years that may be of value to you. Feel free to use it; all I ask is that you give me some recognition. In 2012, funded a study examining the challenges in Horticulture Marketing in Australia. The report examines the local situation, and compares that to the situation in the UK, which is a few years ahead of what is happening here, and draws some conclusions. Sydney Harvest final report. PDF. Along with the report presentation slides. Top Posts and Pages.
strategyaudit.com.au
Communication | StrategyAudit
http://www.strategyaudit.com.au/category/marketing/communication-marketing
Digital impotence and the Black Knight. Oct 16, 2016. I am in the middle of a device free week. Not by choice, my PC took a powder, and is in the ‘hospital’ for surgery. Now, at the close of day 5 I feel like the Black Knight, still kicking, but no arms. The term digital impotence springs to mind. Nir Eyal writes about the habits we form, with some focus on digital products, his book ‘ Hooked”. Is a disturbing, enlightening and fascinating read, but I thought I was largely immune. Sep 21, 2016. Once agai...
