howtobeaclient.blogspot.com

How to be a client

How to be a client. Thursday, October 20, 2011. Truly, madly, deeply. I have had two clients in as many weeks fall in love with creative work. I don’t mean just being very happy. I mean truly, madly, deeply falling in love. Getting up out of their chairs, using emotional language, clapping, cheering and in one case, honestly welling up when talking about the work. 8217; And meant it in a good way. It’s part of human nature to enjoy achievement. Giving your client a sense of optimistic darin...Because it ...

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How to be a client. Thursday, October 20, 2011. Truly, madly, deeply. I have had two clients in as many weeks fall in love with creative work. I don’t mean just being very happy. I mean truly, madly, deeply falling in love. Getting up out of their chairs, using emotional language, clapping, cheering and in one case, honestly welling up when talking about the work. 8217; And meant it in a good way. It’s part of human nature to enjoy achievement. Giving your client a sense of optimistic darin...Because it ...

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How to be a client | howtobeaclient.blogspot.com Reviews

https://howtobeaclient.blogspot.com

How to be a client. Thursday, October 20, 2011. Truly, madly, deeply. I have had two clients in as many weeks fall in love with creative work. I don’t mean just being very happy. I mean truly, madly, deeply falling in love. Getting up out of their chairs, using emotional language, clapping, cheering and in one case, honestly welling up when talking about the work. 8217; And meant it in a good way. It’s part of human nature to enjoy achievement. Giving your client a sense of optimistic darin...Because it ...

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howtobeaclient.blogspot.com

1

How to be a client: Mutuality

http://www.howtobeaclient.blogspot.com/2011/04/mutuality.html

How to be a client. Sunday, April 17, 2011. Highly underused and greatly underestimated, mutuality is an important concept in business and even more so in the relationship between creative agencies and their clients. Mutuality means building a working relationship which is of mutual benefit to both businesses. And it requires having an understanding of the inner workings of each other’s organization that goes beyond the project at hand. Subscribe to: Post Comments (Atom). Truly, madly, deeply.

2

How to be a client: June 2011

http://www.howtobeaclient.blogspot.com/2011_06_01_archive.html

How to be a client. Thursday, June 23, 2011. How to be a rock'n'roll client. It’s hard to meet a young graphic designer who doesn’t want to design record sleeves. Having spent the early part of my career working on record campaigns, when designers ask me about getting into the field I usually try to put them off. The main reason being that recording artists (and their record labels) for the most part are lousy clients. Unfortunately, most designers’ romantic vision of working on record sleeves is b...

3

How to be a client: I *heart* clients

http://www.howtobeaclient.blogspot.com/2011/04/i-heart-clients.html

How to be a client. Wednesday, April 6, 2011. Everyone has moments of hating the people they work to serve. Waitresses, bank tellers, and sales assistants all have days when customers get on their nerves. Doctors, lawyers, accountants and dentists all have certain clients that they dread picking up the phone to. But few professions have practitioners as poorly equipped for managing relationships with those who pay them as Graphic Design. And online by Design Assembly. You can read the full article here.

4

How to be a client: What’s like got to do with it?

http://www.howtobeaclient.blogspot.com/2011/04/whats-like-got-to-do-with-it.html

How to be a client. Monday, April 4, 2011. What’s like got to do with it? When it comes to design for communication (branding, advertising, graphic design etc) whether or not you like something is irrelevant. This one is a little counter intuitive so it takes some practice and it also warrants a closer look at what exactly we mean by ‘like’. For these reasons, like is a useless concept in communications. I like Budwieser commercials. But I have and will never, drink their beer. I like the Cadbury&#82...

5

How to be a client: Up the Organisation

http://www.howtobeaclient.blogspot.com/2011/02/this-weeks-post-i-have-borrowed-with.html

How to be a client. Friday, February 18, 2011. This week's post I have borrowed with gratitude from Robert Townsend. Erstwhile Avis rent a car CEO, best-selling author and Theory Y. There are so many great things to say about Robert 'super client' Townsend that it's hard to know where to start. In the piece I've lifted here, he talks about working with DDB on the famous 'We Try Harder' strategy. We started at Avis asking a few people for a list of the hottest agencies. Then we called on the creative ...

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katelnielsen.com

Kate Leury Nielsen.: July 2010

http://www.katelnielsen.com/2010_07_01_archive.html

Managing the turf war. The future: no more bad ads. Don’t fight it. Feel it. Ikea Imagine the business plan. Music – the value of listening. Imagine the business plan. Monday, July 26, 2010. Argentina and Lesbian Mums. Legislation passed this month by the Argentinian Senate now makes this, one of the world’s most Catholic countries, also one of the most liberal in terms of equal rights for same-sex couples. The more serious point is this: if we are to pass judgement on who is, or is not, fit to be a pare...

katelnielsen.com

Kate Leury Nielsen.: Music – the value of listening

http://www.katelnielsen.com/2010/06/music-message-not-medium.html

Managing the turf war. The future: no more bad ads. Ikea Imagine the business plan. Don’t fight it. Feel it. Music – the value of listening. Imagine the business plan. Sunday, June 13, 2010. Music – the value of listening. My husband bought some second hand LPs on Brick Lane Market recently and one of them contained this inner sleeve which carries a CBS label advertisement enticingly titled ‘Here’s how records give you more of what you want.’. The CD and not just the CD itself. Perhaps both consumers and...

katelnielsen.com

Kate Leury Nielsen.: Don’t fight it. Feel it.

http://www.katelnielsen.com/2010/11/dont-fight-it-feel-it.html

Managing the turf war. The future: no more bad ads. Don’t fight it. Feel it. Ikea Imagine the business plan. Music – the value of listening. Imagine the business plan. Saturday, November 6, 2010. Don’t fight it. Feel it. When Don Draper places the full page ad in the New York Times at the end of Mad Men Season 4, he refuses to explain himself, saying only “If you don’t understand why, you shouldn’t be in this business.”. While we should keep fighting for design and creative thinking to be taken more seri...

katelnielsen.com

Kate Leury Nielsen.: September 2010

http://www.katelnielsen.com/2010_09_01_archive.html

Managing the turf war. The future: no more bad ads. Music – the value of listening. Don’t fight it. Feel it. Ikea Imagine the business plan. Imagine the business plan. Saturday, September 4, 2010. When to leave the logo alone. And do we shoot ourselves (and our industry) in the foot by inventing long-winded reasons for why this work is important? This piece was written for Design Assembly. You can read the full article here. Wednesday, September 1, 2010. Pop is dead. Long live pop. And entertainment has ...

katelnielsen.com

Kate Leury Nielsen.: January 2011

http://www.katelnielsen.com/2011_01_01_archive.html

Managing the turf war. The future: no more bad ads. Music – the value of listening. Don’t fight it. Feel it. Ikea Imagine the business plan. Imagine the business plan. Friday, January 14, 2011. Reality in Advertising (it's not an oxymoron). But there is some interesting back-to-basics value in Reeves’ ideas when you read them today. If Reeves was concerned about the ‘artyness’, self indulgence and abstraction of advertising in 1960, imagine what he would think now. You will get this);. Now, I, like any o...

katelnielsen.com

Kate Leury Nielsen.: The future: no more bad ads.

http://www.katelnielsen.com/2010/04/future-no-more-bad-ads.html

Managing the turf war. The future: no more bad ads. Music – the value of listening. Don’t fight it. Feel it. Ikea Imagine the business plan. Imagine the business plan. Friday, April 23, 2010. The future: no more bad ads. Is it getting harder to advertise boring brands? In Patrick Collings’ Brand Architect. I’ve been thinking (and hoping) a lot lately about it getting increasingly hard to get away with crap advertising. This will create a problem for a lot of brands. Particularly the sort of consumer ...

katelnielsen.com

Kate Leury Nielsen.: November 2010

http://www.katelnielsen.com/2010_11_01_archive.html

Managing the turf war. The future: no more bad ads. Ikea Imagine the business plan. Don’t fight it. Feel it. Music – the value of listening. Saturday, November 6, 2010. Don’t fight it. Feel it. When Don Draper places the full page ad in the New York Times at the end of Mad Men Season 4, he refuses to explain himself, saying only “If you don’t understand why, you shouldn’t be in this business.”. While we should keep fighting for design and creative thinking to be taken more seriously in business, it shoul...

katelnielsen.com

Kate Leury Nielsen.: Kill your darlings.

http://www.katelnielsen.com/2010/10/kill-your-darlings.html

Managing the turf war. The future: no more bad ads. Don’t fight it. Feel it. Ikea Imagine the business plan. Music – the value of listening. Imagine the business plan. Thursday, October 7, 2010. One of the greatest writers in the English language, when talking about writing once said, ‘You must kill all your darlings.’. I’ve often heard this quote misunderstood as meaning that we should learn to let things go. But Faulkner meant something far. To kill your darlings but that you should. Granted, we all ha...

katelnielsen.com

Kate Leury Nielsen.: October 2010

http://www.katelnielsen.com/2010_10_01_archive.html

Managing the turf war. The future: no more bad ads. Don’t fight it. Feel it. Ikea Imagine the business plan. Music – the value of listening. Imagine the business plan. Thursday, October 7, 2010. One of the greatest writers in the English language, when talking about writing once said, ‘You must kill all your darlings.’. I’ve often heard this quote misunderstood as meaning that we should learn to let things go. But Faulkner meant something far. To kill your darlings but that you should. Granted, we all ha...

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How to be a client

How to be a client. Thursday, October 20, 2011. Truly, madly, deeply. I have had two clients in as many weeks fall in love with creative work. I don’t mean just being very happy. I mean truly, madly, deeply falling in love. Getting up out of their chairs, using emotional language, clapping, cheering and in one case, honestly welling up when talking about the work. 8217; And meant it in a good way. It’s part of human nature to enjoy achievement. Giving your client a sense of optimistic darin...Because it ...

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