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HTMAB | The Art & Science of High Technology Marketing & Branding

Brand / Positioning Audits. Brand / Naming Architecture. High Technology Marketing is Different. Every company is different. Different market Different products Different resources Different people Different market position Different budget. You could spend money teaching a consulting firm about your business, but why waste scarce resources and dollars? A concise list of some of the most valuable skills I possess. What I can bring to the table. Brand Preference versus Brand Relevance. UPDATE: There was m...

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HTMAB | The Art & Science of High Technology Marketing & Branding | htmab.com Reviews

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Brand / Positioning Audits. Brand / Naming Architecture. High Technology Marketing is Different. Every company is different. Different market Different products Different resources Different people Different market position Different budget. You could spend money teaching a consulting firm about your business, but why waste scarce resources and dollars? A concise list of some of the most valuable skills I possess. What I can bring to the table. Brand Preference versus Brand Relevance. UPDATE: There was m...

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HTMAB | The Art & Science of High Technology Marketing & Branding | htmab.com Reviews

https://htmab.com

Brand / Positioning Audits. Brand / Naming Architecture. High Technology Marketing is Different. Every company is different. Different market Different products Different resources Different people Different market position Different budget. You could spend money teaching a consulting firm about your business, but why waste scarce resources and dollars? A concise list of some of the most valuable skills I possess. What I can bring to the table. Brand Preference versus Brand Relevance. UPDATE: There was m...

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htmab.com

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Services | HTMAB

http://www.htmab.com/services

Brand / Positioning Audits. Brand / Naming Architecture. Every company is different. Different market … Different products … Different resources … Different people … Different market position … Different budget. You could spend money “teaching” a consulting firm about your business, but why waste scarce resources and dollars? Branded House of Brands. Consumer Purchase Decision Model. Designed by Elegant Themes. Send to Email Address. Post was not sent - check your email addresses!

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Market Modeling | HTMAB

http://www.htmab.com/services/market-modeling

Brand / Positioning Audits. Brand / Naming Architecture. Most high technology companies do not find themselves able to quantify the size of their market because it is either not defined or not tracked in the detail they need to assess opportunities and where they sit in the market. Market modeling can address this problem and provide management and investors with an assessment of the opportunities in their space. Branded House of Brands. Consumer Purchase Decision Model. Designed by Elegant Themes.

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Brand / Positioning Audits | HTMAB

http://www.htmab.com/services/brand-positioning-audits

Brand / Positioning Audits. Brand / Naming Architecture. Brand / Positioning Audits. One of the first steps in answering the question, “Why are we the best unknown company in our industry? 8221; or other broad questions is to conduct a marketing audit, often referred to as a “Brand Audit” or a “Positioning Audit”. Next steps are then identified to close any gaps between desired and perceived impressions. Branded House of Brands. Consumer Purchase Decision Model. Designed by Elegant Themes.

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Books | HTMAB

http://www.htmab.com/top-books

Brand / Positioning Audits. Brand / Naming Architecture. There are well over a hundred I have read over the course of my business life, but these are currently my top picks, selected because they are either unique or represent the first of their kind:. The Art of War, Sun Tzu. Book of Five Rings, Musashi. Xenophon’s Cyrus the Great, The Arts of Leadership and War, Larry Hedrick. The Social Contract, Robert Ardrey. Territorial Imperative, Robert Ardrey. Diffusion of Innovations, Everett M. Rogers. Post wa...

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Lessons for Marketers from Apple’s iPhone 6 Bendgate | HTMAB

http://www.htmab.com/2014/09/25/lessons-for-marketers-from-apples-iphone-6-bendgate

Brand / Positioning Audits. Brand / Naming Architecture. Lessons for Marketers from Apple’s iPhone 6 Bendgate. Consumer Purchase Decision Model. Granted, Apple is one of the most followed companies around and is held to much higher standards than any other company but what can we learn from the media storm about Apple’s Bendgate? First – Do not Respond Quickly. Is this even real? Second – Everyone Wants their Moment of “Fame”. Third – Media Magnification. Desperate for page “hits”, media site...It is tru...

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htmab.com

HTMAB | The Art & Science of High Technology Marketing & Branding

Brand / Positioning Audits. Brand / Naming Architecture. High Technology Marketing is Different. Every company is different. Different market Different products Different resources Different people Different market position Different budget. You could spend money teaching a consulting firm about your business, but why waste scarce resources and dollars? A concise list of some of the most valuable skills I possess. What I can bring to the table. Brand Preference versus Brand Relevance. UPDATE: There was m...

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