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488 out of 5 on Reviews.co.uk. Credibility: Third-Party Reviews Speak Volumes. June 23rd, 2015. Filed under Codastar News. Customer reviews really influence the online shopping experience. They can make or break whether prospects choose your firm or a competitor. HubSpot, for example, place customer reviews third. In their top ten influencing factors for online shoppers. And 61%. Of shoppers check online reviews before they decide on a purchase. Just as people check goods out, they also check. We had a g...