hyperion-marketing.blogspot.com

Marketing ROI

Friday, May 15, 2015. A somewhat tedious discussion on the complexity of accounting principles for Marketers. The Balance Sheet topic brings about a brief discussion on the Financial Accounting and Standards Board – or FASB as it is commonly referred to in business circles. The Financial Accounting Standards Board is a private, non-profit organization whose primary purpose is to establish and improve generally accepted accounting principles within the United States in the public's interest. A critical co...

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Marketing ROI | hyperion-marketing.blogspot.com Reviews

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Friday, May 15, 2015. A somewhat tedious discussion on the complexity of accounting principles for Marketers. The Balance Sheet topic brings about a brief discussion on the Financial Accounting and Standards Board – or FASB as it is commonly referred to in business circles. The Financial Accounting Standards Board is a private, non-profit organization whose primary purpose is to establish and improve generally accepted accounting principles within the United States in the public's interest. A critical co...

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Marketing ROI | hyperion-marketing.blogspot.com Reviews

https://hyperion-marketing.blogspot.com

Friday, May 15, 2015. A somewhat tedious discussion on the complexity of accounting principles for Marketers. The Balance Sheet topic brings about a brief discussion on the Financial Accounting and Standards Board – or FASB as it is commonly referred to in business circles. The Financial Accounting Standards Board is a private, non-profit organization whose primary purpose is to establish and improve generally accepted accounting principles within the United States in the public's interest. A critical co...

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hyperion-marketing.blogspot.com

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Marketing ROI: September 2014

http://hyperion-marketing.blogspot.com/2014_09_01_archive.html

Thursday, September 18, 2014. Love, Sponsorship Style. Become A ‘Matchmaker’ For Your Sponsors. We all need love – and that includes sponsors. You’ll feel the love in return – in the form of increased renewals and higher investments – if you take on the role of matchmaker. Think about it – you have access to high-level executives at some of the greatest companies in the world. Who wouldn’t be excited to have any of them on their client roster? Here’s how to launch Love, Sponsorship Style:. You So you mus...

2

Marketing ROI: Company information from Google, News and Web Sites

http://hyperion-marketing.blogspot.com/2015/05/company-information-from-google-news.html

Wednesday, May 6, 2015. Company information from Google, News and Web Sites. Be careful of these sites. While very easy to use and extremely efficient in mining data, you get what you pay for. Anyone can say just about anything about a company and if the search engine makes a match it will populate your screen. Google – remember that it’s free. There’s an old saying that if you pay in peanuts, you will get monkeys for employees. Fit to print – normally highly biased information. View my complete profile.

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Marketing ROI: August 2014

http://hyperion-marketing.blogspot.com/2014_08_01_archive.html

Thursday, August 28, 2014. The Ice Bucket Challenge. 3 Critical Lessons for Sponsors From The Ice Bucket Challenge. If you have a Facebook account, by now you’ve seen dozens of friends, relatives and celebrities doused with ice water, in the Ice Bucket Challenge. Perhaps you’ve even been challenged – and accepted – yourself. More than a fun event and a worthwhile fund-raiser, the Ice Bucket Challenge offers these lessons to marketers – and particularly sponsors – on how to engage consumers:. It’s a...

4

Marketing ROI: Here are the Key Financial Concepts we will be covering in the upcoming blogs

http://hyperion-marketing.blogspot.com/2015/05/here-are-key-financial-concepts-we-will.html

Friday, May 8, 2015. Here are the Key Financial Concepts we will be covering in the upcoming blogs. Here are the Key Financial Concepts we will be covering in the upcoming blogs:. Financial Reporting in general. How it is used – rightly and wrongly…. Balance Sheet acumen and analysis. Also known as the “statement of financial position”. Simply a “snapshot” of a single moment in time. Income Statement acumen and analysis. Subscribe to: Post Comments (Atom). Why the Balance Sheet Balances.

5

Marketing ROI: February 2014

http://hyperion-marketing.blogspot.com/2014_02_01_archive.html

Thursday, February 27, 2014. Build the ‘Time Lag Effect’ Into Your Plan. Build the ‘Time Lag Effect’ Into Your Plan. Here’s the problem with trying to measure the impact of your marketing programs on Brand Image: It takes too long. The impact only becomes evident after the fact. It’s like looking in a rear-view mirror to judge where you’re going. This isn’t unique to the goal of building Brand Image, as illustrated by this conceptual chart regarding lead capture as a sub-goal:. In the worst case scenario...

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hyperion-marketing.blogspot.com

Marketing ROI

Friday, May 15, 2015. A somewhat tedious discussion on the complexity of accounting principles for Marketers. The Balance Sheet topic brings about a brief discussion on the Financial Accounting and Standards Board – or FASB as it is commonly referred to in business circles. The Financial Accounting Standards Board is a private, non-profit organization whose primary purpose is to establish and improve generally accepted accounting principles within the United States in the public's interest. A critical co...

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