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i2S Advantage

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Environmental trends, key performance indicators, consumer and shopper insights, the competition. Generate and select strategic alternatives and innovative solutions. 8220;A unexecuted, well-crafted plan is just a wish; a competitive advantage is only established when the plan is implemented.” Kathleen Turner. MONITOR & ADAPT. The result is sustainable growth. A tool ...

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i2S Advantage | i2sadv.com Reviews

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I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Environmental trends, key performance indicators, consumer and shopper insights, the competition. Generate and select strategic alternatives and innovative solutions. 8220;A unexecuted, well-crafted plan is just a wish; a competitive advantage is only established when the plan is implemented.” Kathleen Turner. MONITOR & ADAPT. The result is sustainable growth. A tool ...

<META> KEYWORDS

1 who we are

2 leadership

3 what we do

4 the approach

5 clients

6 our successes

7 acquisitions and mergers

8 brand repositioning

9 consensus building

10 copy test

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i2S Advantage | i2sadv.com Reviews

https://i2sadv.com

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Environmental trends, key performance indicators, consumer and shopper insights, the competition. Generate and select strategic alternatives and innovative solutions. 8220;A unexecuted, well-crafted plan is just a wish; a competitive advantage is only established when the plan is implemented.” Kathleen Turner. MONITOR & ADAPT. The result is sustainable growth. A tool ...

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i2sadv.com

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i2S Advantage | Identification of Need Gap Opportunity

http://www.i2sadv.com/identification-of-need-gap-opportunit

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Identification of Need Gap Opportunity. Major retailer experiencing slumping sales in everday card category. No corporate understanding of why consumers purchase everyday cards. Objective is to identify an opportunity to introduce a new everyday or no – occasion card. Laddering interviews to determine underlying motivations. Quantitative concept / product fit test.

2

i2S Advantage | Brand Repositioning

http://www.i2sadv.com/brand-repositioning

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Food Manufacturer experiencing slumping sales and profitability of consumer food product. History of name changes and price discounts made brand image non-existent and profitability questionable. Objective was to reposition brand and design marketing plan to increase distribution, volume and revenue. Analyzed category trends, competitive strengths and weaknesses.

3

i2S Advantage | Repositioning

http://www.i2sadv.com/repositioning

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Topical eye preparation underperforming even though shown to be safer tahn the market leader. Client developed new positioning strategy and promotional campaign to be tested for positive impact on the brand. As a result, client introduces new interactive kit which challenges doctor to screen for safety. Search Our Site and Articles. Dallas/Ft. Worth, Texas.

4

i2S Advantage | Who We Are

http://www.i2sadv.com/who-we-are

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Is a full service marketing firm, specializing in strategic marketing issues. Our mission is to work with our clients. To identify strategic opportunities and solve problems. We take a systematic approach to problem solving designed to build value. We have been privileged to partner with clients in a wide variety of industries.

5

i2S Advantage | The Approach

http://www.i2sadv.com/the-approach

I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Each engagement is unique. i2S takes a systematic and creative approach to problem solving.

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I2S Advantage Innovation, Insights, and Strategy. What Our Clients Say. Identification of Need Gap Opportunity. Positioning – PreCreative. Environmental trends, key performance indicators, consumer and shopper insights, the competition. Generate and select strategic alternatives and innovative solutions. 8220;A unexecuted, well-crafted plan is just a wish; a competitive advantage is only established when the plan is implemented.” Kathleen Turner. MONITOR & ADAPT. The result is sustainable growth. A tool ...

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