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Pocket Money: Facebook Payments and Mobile Wallets
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. August 12, 2015. 2 Comments on Pocket Money: Facebook Payments and Mobile Wallets. Pocket Money: Facebook Payments and Mobile Wallets. The days of chasing down your friends for money are over. Apps like Snapcash. And services like Google Wallet. Have democratized peer-to-peer money transfer and they have become extremely popular especially among millennials. As expressed in a recent article. Facebook Payments represe...
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Measurement & Optimization Archives - Shaping the Game
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. March 17, 2016. What Kanye West Can Teach Us About Digital Strategy. Some people love him, others hate him, but one thing is for sure: Kanye West never stops surprising us. Kanye West is iteratively live-editing his…. February 8, 2016. Machine Learning and Content Marketing. Will machine learning take over content personalization in the near future? July 22, 2015. July 15, 2015. May 20, 2015. April 17, 2015. Free Web...
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The Cloaking of the Internet - Shaping the Game
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. July 27, 2015. No Comments on The Cloaking of the Internet. The Cloaking of the Internet. At its core, the Internet is a person-to-person network that is facilitated by electronics. The Internet has been around for about 25 years and has changed many aspects of how people work, live, and communicate. The Internet itself has changed and will keep on doing so. According to experts at Pew Research. It is hard to predict...
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Personas & the content matrix, creating better-informed experiences
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. July 15, 2015. No Comments on Personas and the content matrix; tools for better-informed product and digital experiences. Personas and the content matrix; tools for better-informed product and digital experiences. Who is the person? What segment do they belong to? What are their demographics? What are their goals? What is their attitude likely to be? What trends are applicable to this persona? Once personas are ident...
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5 Innovations That Show How Technology is NOT Making us Lazy
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. July 31, 2015. No Comments on 5 Innovations That Show How Technology is NOT Making us Lazy. 5 Innovations That Show How Technology is NOT Making us Lazy. 1 Jukely (interview with the CEO): go to shows and meet new people. Called the Netflix of music. Because of UI and business model similarities, Jukely. 2 Walc: stress-free walking. The advent of GPS has reduced the need for paper maps and, some argue. By NASA, when ...
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Emily Alvarez - Shaping the Game
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Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. A graduate from the University of Central Florida with a Bachelor’s in Advertising and Public Relations, Emily began her career in a traditional advertising agency and inevitably ended up in the digital world shortly after. Here she focused efforts on the technologies and intricacies of Digital Place-Based media and transitioned into Email marketing campaigns and analytics. I Am Jason Fields.
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Shaping the Game - Insights for Modern Digital Marketing
http://shapingthega.me/author/carolina-coviello
Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. MikMak – The App that Hits Ecommerce’s Softspot: Millenials. In the past couple of years, "mobile," "millennials," and "e-Commerce" have been some of the most talked about topics in the digital sphere, and the importance of "video" has been a hot topic in advertising as well. It's not surprising…. If you aren’t paying for something, you’re the product. Or your data is. April 21, 2016. Disclaimer: Last month I was one...
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Video Strategy: The Gateway into the Millennial Market - Shaping the Game
http://shapingthega.me/video-strategy-gateway-millennial-market
Insights for Modern Digital Marketing. Click here to navigate. Measurement & Operations. August 7, 2015. No Comments on Video Strategy: The Gateway into the Millennial Market. Video Strategy: The Gateway into the Millennial Market. Audience of people searching for answers. Why does video trump traditional forms of content? Video Mobile = Millennial Digital Strategy. Mobile still remains to be a driving force in marketing and it proves to be. Video’s Presences with Millennials. 7 out of 10 millennials.
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