iapdhorik.blogspot.com

Inspiration:dhorik

For a while I've been wondering when the time will come that consumers ask brands to 'cut the crap', get down to earth and sell the basic benefit rather than a brand experience. All this branding sure does distinguish one product from another, but in fact how different are products really? Aren't we paying too much for the marketing of food for instance? Could it be that C1000 has thought the same? By Dustin van Horik. Links naar dit bericht. Gig marketing information event de kuip rotterdam. Visitors in...

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Inspiration:dhorik | iapdhorik.blogspot.com Reviews

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For a while I've been wondering when the time will come that consumers ask brands to 'cut the crap', get down to earth and sell the basic benefit rather than a brand experience. All this branding sure does distinguish one product from another, but in fact how different are products really? Aren't we paying too much for the marketing of food for instance? Could it be that C1000 has thought the same? By Dustin van Horik. Links naar dit bericht. Gig marketing information event de kuip rotterdam. Visitors in...

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1 inspiration dhorik

2 back to basic

3 0 reacties

4 tags branding

5 consumer

6 food

7 goods

8 inflation

9 x socks

10 check out

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Inspiration:dhorik | iapdhorik.blogspot.com Reviews

https://iapdhorik.blogspot.com

For a while I've been wondering when the time will come that consumers ask brands to 'cut the crap', get down to earth and sell the basic benefit rather than a brand experience. All this branding sure does distinguish one product from another, but in fact how different are products really? Aren't we paying too much for the marketing of food for instance? Could it be that C1000 has thought the same? By Dustin van Horik. Links naar dit bericht. Gig marketing information event de kuip rotterdam. Visitors in...

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iapdhorik.blogspot.com

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Inspiration:dhorik: 11.2008

http://iapdhorik.blogspot.com/2008_11_01_archive.html

It's all about mindset. Every individual perceives the world in its own way. NLP, or Neuro Linguistic Programming. The meaning of your communication can only be reflected by the response you get from another person (no matter what your intentions are). Failure does not exist. Only feedback. Every individual has got the resources within to realise its full potential. All behavior is driven by positive intentions. Power is the potential to reach goals. There always is another possibility. An unusual blog a...

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Inspiration:dhorik: NS waar ben je aan begonnen?

http://iapdhorik.blogspot.com/2009/11/ns-waar-ben-je-aan-begonnen.html

NS waar ben je aan begonnen? Bijlage bij Adformatie 40 (2009) predikt over 'Het nieuwe adverteren'. Bewijs is een sleutel in het nieuwe adverteren. 'People want proof! Zo oud als de weg naar Kralingen. Branding is all about meeting and exceeding expectations. Maak geen beloftes die je niet na kunt komen. En als je een nieuwe belofte wilt doen, zorg eerst dat je verandert, ga dan pas roepen. Creeër geen inhoudloze schil! In dat licht: NS, waar ben je aan begonnen? Hoe ga je het waarmaken?

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Inspiration:dhorik: 10.2008

http://iapdhorik.blogspot.com/2008_10_01_archive.html

Questioning: Save money, or the world? Create short term successes', I wrote in. An blog on change management. Create short term benefits' would be the key statement in this blog. What's in it for me? Is a common question in marketing. Always ask yourself what your target group wants. Focus yourself on the benefits they gain by using your product, service or solution. I often looked at car brands selling. Read article in Adformatie. People live NOW and choose NOW rather than thinking 'LATER'. I figur...

4

Inspiration:dhorik: 06.2009

http://iapdhorik.blogspot.com/2009_06_01_archive.html

By Dustin van Horik. Links naar dit bericht. Heel Nederland aan het vochtig toiletpapier! Twee DJ's van 3fm prediken al jaren over het nut van vochtig toiletpapier. Het is geen uitzondering dat hun gasten tijdens interviews de vraag "Zie je het nut in van vochtig toiletpapier" voorgeschoteld krijgen. Coen, Sander en. Slaan nu de handen in een. Hang een poster (op te halen bij Kruidvat en Free Record Shop) voor je raam en maak kans op €10.000. Briljant. Slimme marketing en lekker gek. By Dustin van Horik.

5

Inspiration:dhorik: HHH

http://iapdhorik.blogspot.com/2010/03/hhh.html

Visitors in 18 days you coulden't have missed it during Vancouver 2010: the Holland Heineken House. Great organization and marketing; and a geat deal of social media involved in the right way. Need some marketing and social media inspiration? By Dustin van Horik. Subscribe to: Post Comments (Atom). View my complete profile. There was an error in this gadget.

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Lid Boar Challenge

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Interim Adviseur Marketing / Communicatie. Motto: Een pad ontstaat door er op te lopen. Academische professional met passie voor de zorg. Motto: Passie inspireert, geeft energie en werkt aanstekelijk! Michiel van Helvert MBA. Manager Pensioen (IP DC). Motto: Doe maar gewoon, neem jezelf niet te serieus, afspraak is afspraak en heb voor al ook veel lol! Lekker Eten and Genieten. Projectleider bij Rembrandt Fusies and Overnames. Motto: Hard to the matter, soft to the person. Michiel van Helvert MBA. Projec...

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iapdhorik.blogspot.com

Inspiration:dhorik

For a while I've been wondering when the time will come that consumers ask brands to 'cut the crap', get down to earth and sell the basic benefit rather than a brand experience. All this branding sure does distinguish one product from another, but in fact how different are products really? Aren't we paying too much for the marketing of food for instance? Could it be that C1000 has thought the same? By Dustin van Horik. Links naar dit bericht. Gig marketing information event de kuip rotterdam. Visitors in...

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