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iballparkA casual stroll down everyday media , marketing and marcom.
http://iballparkk.blogspot.com/
A casual stroll down everyday media , marketing and marcom.
http://iballparkk.blogspot.com/
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iballpark | iballparkk.blogspot.com Reviews
https://iballparkk.blogspot.com
A casual stroll down everyday media , marketing and marcom.
iballparkk.blogspot.com
iballpark: The consumer is not a moron, she is 'WhoKnows?'
http://iballparkk.blogspot.com/2016/06/the-consumer-is-not-your-wife-she-is.html
A casual stroll down everyday media , marketing and marcom. Monday, June 27, 2016. The consumer is not a moron, she is 'WhoKnows? She is your wife , said the great David Ogilvy. We are often blind sighted enough by the heat and light of our own work to miss that fundamental truth. The consumer is a flesh and blood person. Who in our agency world has not had the experience of having the excitement of running a special campaign watered down by an indifferent outside world - including, yes, the spouse!
iballpark: June 2016
http://iballparkk.blogspot.com/2016_06_01_archive.html
A casual stroll down everyday media , marketing and marcom. Tuesday, June 28, 2016. Zen and the Art of Killing the Buddha. When you see the Buddha , kill him. That's a Zen proverb to shock-illustrate Zen Buddhism's core tenet that life should be lived in the moment and separate from words and concepts about reality. 'Buddha' the word is not the same as the Buddha himself - and even the Buddha himself is irrelevant to your own life's realization or nirvana. Man, there ought to be a law! We are often blind...
iballpark: Two Elephants in the Ad Measurement Room
http://iballparkk.blogspot.com/2016/11/two-elephants-in-ad-measurement-room.html
A casual stroll down everyday media , marketing and marcom. Sunday, November 27, 2016. Two Elephants in the Ad Measurement Room. The first elephant is the difference between digital consumption and digital. Consumption. All the usual issues of viewability, bot fraud and, well, plain unnoticeabilty - and I'm looking squarely at you here, little banner ads! The second elephant in the room is the less obvious one : TV ad avoidance. Is that people didn't switch off the TV and didn't zap channels. So in effec...
iballpark: September 2015
http://iballparkk.blogspot.com/2015_09_01_archive.html
A casual stroll down everyday media , marketing and marcom. Thursday, September 10, 2015. The Medium Data world of audience research. Book (my review here. Sparked a few thoughts on how its N=All argument -redundancy of sample extrapolation in the availability of. Of the datapoints- relates to media audience research. The second unique characteristic is the less obvious reason why : the interdependency between the two types of data. Sample-based ‘small’ data is a critical requirement for ...At the heart ...
iballpark: June 2015
http://iballparkk.blogspot.com/2015_06_01_archive.html
A casual stroll down everyday media , marketing and marcom. Wednesday, June 10, 2015. On Big Data : A Revolution That Will Transform How We Live,Work and Think. Big Data : A Revolution That Will Transform How We Live,Work and Think. The 2013 book by Victor Mayer-Schonberger and Kenneth Cuckier which I read recently can be divided into three broad parts (division mine). Part 1 : "By changing the amount, we change the essence". Data as the 'oil of the information economy'. The dark side of big data. By MIT...
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Strawberry Fields Occasionally: March 2015
http://onthewrote.blogspot.com/2015_03_01_archive.html
Serious. Very serious. Monday, March 30, 2015. Baby You Can Drive My Car - In Fact , You Did! Hard work and drive are the factors. Behind the success of Bollywood actors. And of all the leading Bollywood men. Salman Khan is the most driven. Recently no Bollywood producer. Could negotiate a fee reducer. Sallu insisted on getting a fiver :. That's four- plus one for the driver. Http:/ www.thehindu.com/news/cities/mumbai/salman-khans-driver-owns-up-to-crime/article7049042.ece. Drawing by Gaurav Sethi. C) Bh...
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iballpark
A casual stroll down everyday media , marketing and marcom. Sunday, November 27, 2016. Two Elephants in the Ad Measurement Room. The first elephant is the difference between digital consumption and digital. Consumption. All the usual issues of viewability, bot fraud and, well, plain unnoticeabilty - and I'm looking squarely at you here, little banner ads! The second elephant in the room is the less obvious one : TV ad avoidance. Is that people didn't switch off the TV and didn't zap channels. So in effec...
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