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True tales of transformations from invention to icon. Tuesday, February 15, 2011. The ultimate in retro cool on the open road, the Beetles big brother was originally built to meet the needs of frustrated delivery men. Posted by Chris Sheedy. Braided from rushes, forged from iron or crafted from the finest gold, the symbol of unending love has evolved over many millennia. Posted by Chris Sheedy. If not for the ingenuity of hard-drinking gunsmiths, humankind may have become a race of frustrated teetotallers.

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iconistry | iconistry.com Reviews
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True tales of transformations from invention to icon. Tuesday, February 15, 2011. The ultimate in retro cool on the open road, the Beetles big brother was originally built to meet the needs of frustrated delivery men. Posted by Chris Sheedy. Braided from rushes, forged from iron or crafted from the finest gold, the symbol of unending love has evolved over many millennia. Posted by Chris Sheedy. If not for the ingenuity of hard-drinking gunsmiths, humankind may have become a race of frustrated teetotallers.
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2 pages
3 kombi
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7 share to twitter
8 share to facebook
9 share to pinterest
10 labels motoring
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iconistry | iconistry.com Reviews

https://iconistry.com

True tales of transformations from invention to icon. Tuesday, February 15, 2011. The ultimate in retro cool on the open road, the Beetles big brother was originally built to meet the needs of frustrated delivery men. Posted by Chris Sheedy. Braided from rushes, forged from iron or crafted from the finest gold, the symbol of unending love has evolved over many millennia. Posted by Chris Sheedy. If not for the ingenuity of hard-drinking gunsmiths, humankind may have become a race of frustrated teetotallers.

INTERNAL PAGES

iconistry.com iconistry.com
1

iconistry: Aussie Cossie

http://www.iconistry.com/2011/01/aussie-cossie.html

True tales of transformations from invention to icon. Wednesday, January 26, 2011. Despite great opposition from beachside mayors, councillors and morals crusaders, the Aussie cossie continued to shrink before their very eyes. What we saw was disgusting," Watkins steamed. "Some of these surf bathers are nothing but exhibitionists, putting on small trunks. They are worse in manner than if they were nude. But they won't continue doing it at Bondi Beach, not so long as I am mayor.". Although the company lau...

2

iconistry: Starbucks

http://www.iconistry.com/2011/01/starbucks.html

True tales of transformations from invention to icon. Wednesday, January 26, 2011. Hearing a customer ordering a 'grande, wet, skinny, half-caff, caramel latte with legs' doesn't mean you're in a foreign country, it just means you're in Starbucks. In 1981 the business caught the attention of 29-year-old Howard Schultz. The New York native was the vice president of US operations for Hammarplast, a Swedish manufacturer of kitchen accessories. Noticing Starbucks was placing larger orders for drip co...After...

3

iconistry: Avon

http://www.iconistry.com/2011/01/avon.html

True tales of transformations from invention to icon. Thursday, January 27, 2011. Thirty-four years before American females won the right to vote, a door-to-door salesman from New York discovered exactly what women wanted. Born with the gift of the gab and an eye for the ladies, David McConnell had always possessed a passion for selling. In 1874 the savvy 16-year-old sold books door-to-door in upstate New York, but after ten years of limited success he took a different tack. Christening his new venture T...

4

iconistry: Kombi

http://www.iconistry.com/2011/02/kombi.html

True tales of transformations from invention to icon. Tuesday, February 15, 2011. The ultimate in retro cool on the open road, the Beetle's big brother was originally built to meet the needs of frustrated delivery men. Christened the Kombination Kraftswagen (combination vehicle) the more informal moniker of 'Kombi' was soon adopted. Although it was no powerhouse, the van could accommodate up to eight adults and the rear seats were easily removable to take on cargo or to make room for a mattress. ...1972:...

5

iconistry: Eiffel Tower

http://www.iconistry.com/2011/01/eiffel-tower.html

True tales of transformations from invention to icon. Monday, January 17, 2011. Initially condemned as an eyesore by many, the Eiffel Tower fast became a symbol of French culture, beauty and pride. Despite a petition against the 'useless and monstrous Eiffel Tower' from 300 prominent Parisian writers, artists, sculptors and architects, work began in the Parc du Champs-de-Mars on July 1, 1887. The edifice rose as 300 workers joined 18,038 pieces of iron with 2.5 million rivets. The risk of acc...So precis...

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thehardword.com.au thehardword.com.au

THE HARD WORD: Good Cop, Good Cop - August 2015

http://www.thehardword.com.au/2015/08/good-cop-good-cop-august-2015.html

Good Cop, Good Cop - August 2015. Australian Human Resources Institute. Freelance writer: Chris Sheedy. How do you manage the development, wellbeing and behaviour of 6500 law enforcement officers spread here and around the globe? Shane Connelly, Australian Federal Police Assistant Commissioner and HR head, spoke to Chris Sheedy. READ EDITED VERSION. Labels: Business stories by The Hard Word. Published works by The Hard Word. Chris Sheedy is a corporate writer, journalist, copywriter, media consultant and...

thehardword.com.au thehardword.com.au

THE HARD WORD: Spread your wings in business - August 2015

http://www.thehardword.com.au/2015/07/spread-your-wings-in-business-august.html

Spread your wings in business - August 2015. Asia: the land of opportunity? Freelance writer: Chris Sheedy. There are many opportunities for Australian vets, and for Australian-trained vets, in Asia. But if you're going to make the move, it's important to know how to do it right. Chris Sheedy reports. READ FULL STORY. Labels: Business stories by The Hard Word. Published works by The Hard Word. Chris Sheedy is a corporate writer, journalist, copywriter, media consultant and content marketer with over 20 y...

thehardword.com.au thehardword.com.au

THE HARD WORD: A powerful partnership - August 2015

http://www.thehardword.com.au/2015/08/a-powerful-partnership-august-2015.html

A powerful partnership - August 2015. My boss and me: A neat fit". Freelance journalist: Chris Sheedy. Paul Bakker is a big-picture guy and Ben Antram thrives on detail. At work (and at lunch) they're a powerful team. Labels: Business stories by The Hard Word. Published works by The Hard Word. Is one of Australia's busiest and most successful media consulting and freelance writing businesses. Feature articles from its writers Chris Sheedy and Jenny Bond are. Find us on Facebook. Chris provides concise, i...

thehardword.com.au thehardword.com.au

THE HARD WORD: Gallipoli from both sides - March 2015

http://www.thehardword.com.au/2015/03/march-2015.html

Gallipoli from both sides - March 2015. Sydney Morning Herald / Canberra Times. Freelance writer: Chris Sheedy. Approaching Gallipoli: The view from both sides'. At his court martial for being under the influence of alcohol during a route march on the island of Lemnos in early 1915, the Australian corporal who had enlisted as Edward Edwards (his real name was Edward Fitzgerald) offered an amusingly flimsy defence. Labels: Military history stories by The Hard Word. Published works by The Hard Word. Chris ...

thehardword.com.au thehardword.com.au

THE HARD WORD: E-commerce via social media - March 2015

http://www.thehardword.com.au/2015/03/e-commerce-via-social-media-march-2014.html

E-commerce via social media - March 2015. Beware the dangers of social media “buy” buttons'. Freelance business writer: Chris Sheedy. Most major social media platforms like Facebook and Twitter are testing or implementing a “buy” button. But don’t dive in without first checking what’s beneath the surface. Labels: Business stories by The Hard Word. Published works by The Hard Word. Regularly published in the country's bestselling magazines and newspapers, as well as in major international titles. Chris Sh...

thehardword.com.au thehardword.com.au

THE HARD WORD: Testimonials

http://www.thehardword.com.au/p/testimonials-3.html

I commissioned Chris to interview key members of my academic staff so that our annual research report would have a distinctive and fresh style, instead of looking like a laundry list of worthy but dull achievements. The results are beyond my expectations. Chris has brought our research outcomes to life and has given us a valuable tool to profile our School, engage our stakeholders and recruit new research students.". Isaac Wilson - Editor, Lexus magazine. Behalf for Ronald McDonald House Charities. I...

thehardword.com.au thehardword.com.au

THE HARD WORD: Taking the crap out of crowdsourcing - March 2015

http://www.thehardword.com.au/2015/03/taking-crap-out-of-crowdsourcing-march.html

Taking the crap out of crowdsourcing - March 2015. UNSW Australia - AGSM. How to avoid sourcing dross from the crowd'. Freelance journalist: Chris Sheedy. Crowdsourcing can be a powerful platform for innovation but it can also attract a deluge of useless submissions that are costly to process. A recent case study reveals how a simple questionnaire can identify the participants you want and weed out the time-wasters. Labels: Business stories by The Hard Word. Published works by The Hard Word. Chris Sheedy...

thehardword.com.au thehardword.com.au

THE HARD WORD: Borrowing ideas in business - May 2015

http://www.thehardword.com.au/2015/05/borrowing-ideas-in-business-may-2015.html

Borrowing ideas in business - May 2015. UNSW Australia - AGSM. In praise of creative theft . from other industries". Freelance journalist: Chris Sheedy. Australia's mid-market sector is an engine room of the economy but its firms are missing an opportunity for advantage by looking internally for innovative solutions. There's much to be gained from transplanting external ideas, adapting them, and making them your own. READ FULL STORY. Labels: Business stories by The Hard Word. Chris Sheedy is a corporate ...

thehardword.com.au thehardword.com.au

THE HARD WORD: August 2015

http://www.thehardword.com.au/2015_08_01_archive.html

How to make HR processes work - Sept 2015. UNSW Australia School of Business. All together: How to make HR processes really work". Professional writer: Chris Sheedy. When the work of an organisation's HR team becomes clear and distinctive for staff within that business, it is usually a result of two specific things, says Rhonda Brighton-Hall, a director on the board of the Australian Human Resources Institute. Labels: Business stories by The Hard Word. Published works by The Hard Word. Recently my husban...

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True tales of transformations from invention to icon. Tuesday, February 15, 2011. The ultimate in retro cool on the open road, the Beetles big brother was originally built to meet the needs of frustrated delivery men. Posted by Chris Sheedy. Braided from rushes, forged from iron or crafted from the finest gold, the symbol of unending love has evolved over many millennia. Posted by Chris Sheedy. If not for the ingenuity of hard-drinking gunsmiths, humankind may have become a race of frustrated teetotallers.

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