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IDEA | Initiative for Digital Entertainment Analytics > Heinz College > Carnegie Mellon University

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Rahul Telang spoke to C-SPAN. About how data collection affected the book, movie, music, and television industries.". January 3, 2017.

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IDEA | Initiative for Digital Entertainment Analytics > Heinz College > Carnegie Mellon University | idea.heinz.cmu.edu Reviews

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Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Rahul Telang spoke to C-SPAN. About how data collection affected the book, movie, music, and television industries.. January 3, 2017.

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IDEA | Initiative for Digital Entertainment Analytics > Heinz College > Carnegie Mellon University | idea.heinz.cmu.edu Reviews

https://idea.heinz.cmu.edu

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Rahul Telang spoke to C-SPAN. About how data collection affected the book, movie, music, and television industries.". January 3, 2017.

INTERNAL PAGES

idea.heinz.cmu.edu

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IDEA News | IDEA

http://idea.heinz.cmu.edu/idea-news

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. March 1, 2017:. Rahul Telang and Michael Smith were featured in an article by The Shorthorn. February 20, 2017:. February 16, 2017:.

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IDEA Faculty | IDEA

http://idea.heinz.cmu.edu/idea-at-cmu-faculty

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Michael D. Smith. IDEA Co-Director, Professor of Information Systems, Heinz College, CMU. Smith and Telang @ AT&T. Michael D. Smith ...

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About IDEA | IDEA

http://idea.heinz.cmu.edu/home

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Smith and Telang @ AT&T. Smith and Telang @ AT&T. Mar 14 @ 7:00 am 12:00 pm. Smith and Telang @ Canadian Music . Apr 19 @ 9:00 am 2:30 pm.

4

Measuring Promotion and Information Discovery Online | IDEA

http://idea.heinz.cmu.edu/measuring-promotion-and-information-discovery-online

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Measuring Promotion and Information Discovery Online. The Impact of Price Discounts on Cross-Channel Sales of Digital Movies. How do pri...

5

Market-Based Strategies to Fight Piracy | IDEA

http://idea.heinz.cmu.edu/market-based-strategies-to-fight-piracy

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Market-Based Strategies to Fight Piracy. How does availability on legal digital channels impact the demand for piracy? Chapter 13 (pp&#4...

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mds.heinz.cmu.edu

BIO/VITA | Michael D Smith

http://mds.heinz.cmu.edu/bio-vita

Professor of Information Technology and Marketing at Carnegie Mellon University's H. John Heinz III College. Prior to receiving his Ph.D., Professor Smith worked extensively in the telecommunications and information systems industries, first with GTE in their laboratories, telecommunications, and satellite business units and subsequently with Booz Allen and Hamilton as a member of their telecommunications client service team. While with GTE, Professor Smith was awarded a patent for research a...Initiativ...

mds.heinz.cmu.edu

TEACHING | Michael D Smith

http://mds.heinz.cmu.edu/teaching

Professor of Information Technology and Marketing at Carnegie Mellon University's H. John Heinz III College. CMU Masters of Information Systems Management Program, Fall 2005-Present. (. Teaching Excellence Award Winner, 2009). Technology in the Marketing Mix, CMU Masters of Information Systems Management Program, Spring 2001-Present. (. Teaching Excellence Award Winner, 2004. 70-488: Internet Marketing, Tepper School of Business, Spring 2001-Present. (. An Overview of Network Planning, Session Instructor...

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IDEA | Initiative for Digital Entertainment Analytics > Heinz College > Carnegie Mellon University

Initiative for Digital Entertainment Analytics Heinz College Carnegie Mellon University. Digital Piracy and its Impact on Legal Sales. How Anti-Piracy Efforts Influence Consumer Behavior. Market-Based Strategies to Fight Piracy. Changing Marketing Strategies for Entertainment. Consumer Responses to Long Tail Content. Measuring Promotion and Information Discovery Online. Rahul Telang spoke to C-SPAN. About how data collection affected the book, movie, music, and television industries.". January 3, 2017.

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