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Forrester: Agencies Need to Reboot |
https://babelfishcommsplanning.wordpress.com//2008/02/13/forrester-agencies-need-to-reboot
What we are reading. Forrester: Agencies Need to Reboot. February 13, 2008 at 2:36 am Posted in Agency Model. A very well written article that reflects the trend towards agency / communication specialisation in an increasingly segmented communication world. Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. Leave a Comment ». Feed for comments on this post. Experien...
convergencenl.blogspot.com
The Convergence Newsletter: December 2013
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The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Monday, December 9, 2013. October/November 2013: The issues of hyperlocal journalism. In this issue, we have two pieces that deal with hyperlocal coverage and its challenges. K. Paul Mallasch started the Muncie Free Press. Website, which he believes can still be an influential example of local journalism. Respond to Mr. Mallasch's and Mr. Puffer's article at The Convergence Newsletter blog. Promote Your Page Too.
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The Convergence Newsletter: Feb. 2014: Engaging a Digital Audience
http://convergencenl.blogspot.com/2014/04/feb-2014.html
The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Monday, April 7, 2014. Feb 2014: Engaging a Digital Audience. Like all for-profit businesses, news organizations are selling a product. But perhaps where they failed the most, at least comparatively speaking, was by having a massive disconnection with their customers. For years, media were able to ride the monopoly of the product, largely ignoring the needs and wants of their customers. Promote Your Page Too.
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“I want to have more digital?” – Transition management |
https://babelfishcommsplanning.wordpress.com/2008/02/24/“i-want-to-have-more-digital”-transition-management
What we are reading. I want to have more digital? 8211; Transition management. February 24, 2008 at 12:54 am Posted in Digital thinking. Like many senior business decision makers, I. Lose sleep concerned if my staff and clients realize what ‘going digital’ means. Many believe that it is including marketing using the latest gadget or simply including internet advertising in their communications mix. Actually, going digital has very little to do with the technology. Digital represents a culture of change.
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What we are reading |
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What we are reading. What we are reading. Leave a Comment ». Feed for comments on this post. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.
convergencenl.blogspot.com
The Convergence Newsletter: April 2014
http://convergencenl.blogspot.com/2014_04_01_archive.html
The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Monday, April 14, 2014. April 2014: J-Schools must improve in collaboration, digital signage. Meadows lays out the basics of digital signage and how it is being used and says this technology promotes combining media to create new ways of story telling and interactivity. Recent and archived issues of The Convergence Newsletter. 0 comments - add yours! Monday, April 7, 2014. Feb 2014: Engaging a Digital Audience.
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The Convergence Newsletter: Jake Batsell on engagement journalism
http://convergencenl.blogspot.com/2015/02/jake-batsell-on-engagement-journalism.html
The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Wednesday, February 18, 2015. Jake Batsell on engagement journalism. PBS MediaSift has a thoughtful Q and A today. With Jake Batsell and his new book on engaged journalism. Jake shared his research. In some more detail in The Convergence Newsletter last year. It's worth reading. Recent and archived issues of The Convergence Newsletter. Posted by Doug Fisher. Subscribe to: Post Comments (Atom).
convergencenl.blogspot.com
The Convergence Newsletter: February 2015
http://convergencenl.blogspot.com/2015_02_01_archive.html
The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Wednesday, February 18, 2015. Jake Batsell on engagement journalism. PBS MediaSift has a thoughtful Q and A today. With Jake Batsell and his new book on engaged journalism. Jake shared his research. In some more detail in The Convergence Newsletter last year. It's worth reading. Recent and archived issues of The Convergence Newsletter. Posted by Doug Fisher. 0 comments - add yours! Subscribe to: Posts (Atom).
convergencenl.blogspot.com
The Convergence Newsletter: February 2014
http://convergencenl.blogspot.com/2014_02_01_archive.html
The blog of the Convergence Newsletter at the University of South Carolina Journalism School. Monday, February 24, 2014. January 2014: The battle of converging college newsrooms. By nature, this change in curriculum forces undergraduate students out of their academic norms. With the continuing debate about journalism education embodied in the push for a. Journalism classes increasingly require outside work and the need for students to learn skills they may have never considered. 0 comments - add yours!