loriebriggs.wordpress.com
USG | loriebriggs
https://loriebriggs.wordpress.com/2011/03/07/usg
I thought the reading seemed to go on forever (like many of its sentences). There were a few good points in it, though, especially this one:. I think the aforementioned trailer and the blog post from Moviefone. Is a great illustration of this. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. WATCH:...
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Evolution | loriebriggs
https://loriebriggs.wordpress.com/2011/03/06/evolution
I have viewed this video before and fellow students showed it during one of our mass communications graduate classes last year, but was reminded of how powerful it was in chapter 10 of Groundswell. Where they talk about Unilever’s campaign for Dove. Take a second to watch it. Indicated that the commercial had, at that time, triple the impressions online than in the paid-for Super Bowl ad. We’re still viewing and talking about it five years later. I think they got their money’s worth! 8220;…radical ...
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February | 2011 | loriebriggs
https://loriebriggs.wordpress.com/2011/02
Archive for February, 2011. Though it has been a while, I remember memorizing the four P’s during. I kept thinking about both sets of P’s as I read the three chapters of Groundswell that were due this week. And some recent projects. One of the hardest parts of the POST method would likely be the second step. After identifying your target, what do you want them to do or what do you want to accomplish? If we’ve done fairly well (on some things) without practicing this POST method, imagine the success...
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Four P’s? Five P’s? Going POSTaL? | loriebriggs
https://loriebriggs.wordpress.com/2011/02/20/the-five-ps
Though it has been a while, I remember memorizing the four P’s during. I kept thinking about both sets of P’s as I read the three chapters of Groundswell that were due this week. And some recent projects. One of the hardest parts of the POST method would likely be the second step. After identifying your target, what do you want them to do or what do you want to accomplish? The book gave some great examples that could be applied to my job today (listening, talking, energizing, supporting, or embracing).
loriebriggs.wordpress.com
loriebriggs | Page 2
https://loriebriggs.wordpress.com/page/2
I will begin my presentation on my social media tool with “An Ode to Twitter.”. Here is a link to my presentation: Twuffer[1]. Social Media Campaign Presentation. Social Media Campaign Presentation. The campaign that I will present in class was created by Think! Social Media for their client, the Dallas Convention and Visitor’s Bureau. It was specific to the Super Bowl and, according to the folks at Think! Social Media, it got 2.4 million people talking. Living In a Digital World. When one also considers...
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Momfluentials? Power Mom 50? | loriebriggs
https://loriebriggs.wordpress.com/2011/03/07/momfluentials-power-mom-50
Until I read this article, it never dawned on me that there would be/should be/are guidelines regarding moms sharing opinion, guidelines issued by the Federal Trade Commission, nonetheless. So now, for some moms, the place or way they share their opinions, experiences, or reviews has changed, but now the FTC is involved? So sharing this information verbally with fellow moms in the park is okay, but if I were to blog about it, I would/could be in danger of being sued? It’s about transparency. I think ther...
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January | 2011 | loriebriggs
https://loriebriggs.wordpress.com/2011/01
Archive for January, 2011. More about Shirky’s “Here Comes Everybody”. This week’s assignment was to read chapters 4-8, which covered topics ranging from wikis to flash mobs as political statements, to the evolution of consumers from a simple purchaser to a user who “talks back.”. Shirky talks about social media tools and says that “any tool that improves shared awareness or group coordination can be pressed into service for political means.”. The purchaser formerly known as a consumer. Comments/thoughts...
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March | 2011 | loriebriggs
https://loriebriggs.wordpress.com/2011/03
Archive for March, 2011. I thought the reading seemed to go on forever (like many of its sentences). There were a few good points in it, though, especially this one:. I think the aforementioned trailer and the blog post from Moviefone. Is a great illustration of this. Until I read this article, it never dawned on me that there would be/should be/are guidelines regarding moms sharing opinion, guidelines issued by the Federal Trade Commission, nonetheless. That said, though, I didn’t receive free sam...
loriebriggs.wordpress.com
Kudos to a phone company | loriebriggs
https://loriebriggs.wordpress.com/2011/02/19/kudos-to-a-phone-company
Kudos to a phone company. You don’t see many companies putting out PSAs like this one. That focuses on its own product. Watch it. Seriously. Click the link and watch it. If dinosaurs had twitter. Kudos to a phone company" (2). 02/19/2011 at 3:47 am. Well that’s it for me, no more texting while driving! What a powerful piece, thanks for sharing that. 02/20/2011 at 1:30 am. I know, right? Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Enter your...
