IHROOS.FI

I & H Roos - switching behaviour and customer satisfaction

Inger Roos is Associate Professor of Marketing at the Service Research Center at Karlstad University, Sweden and active consultant at I and H Roos Ab Oy. Before joining Karlstad University, Roos was a businesswoman, owning and running a supermarket for 20 years. During this time, through the successful use of customer panels and personnel feedback groups, she was able to develop her practical skills in relationship marketing. Recently published in DI.se. Så når du illojala kunder. MSQ published more rece...

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I & H Roos - switching behaviour and customer satisfaction | ihroos.fi Reviews

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Inger Roos is Associate Professor of Marketing at the Service Research Center at Karlstad University, Sweden and active consultant at I and H Roos Ab Oy. Before joining Karlstad University, Roos was a businesswoman, owning and running a supermarket for 20 years. During this time, through the successful use of customer panels and personnel feedback groups, she was able to develop her practical skills in relationship marketing. Recently published in DI.se. Så når du illojala kunder. MSQ published more rece...

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2 switching methods

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7 journal of marketing

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I & H Roos - switching behaviour and customer satisfaction | ihroos.fi Reviews

https://ihroos.fi

Inger Roos is Associate Professor of Marketing at the Service Research Center at Karlstad University, Sweden and active consultant at I and H Roos Ab Oy. Before joining Karlstad University, Roos was a businesswoman, owning and running a supermarket for 20 years. During this time, through the successful use of customer panels and personnel feedback groups, she was able to develop her practical skills in relationship marketing. Recently published in DI.se. Så når du illojala kunder. MSQ published more rece...

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ihroos.fi

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Inger Roos - References

http://www.ihroos.fi/references.html

Inger Roos - References. I am privileged to work with several companies on a long-term basis. My focus in the wide variety of projects in which I am involved is on both switching and new customers, and on customer clubs and customer-support services. From the customers' perspective. Other kinds of measures and decisions in companies are easier to complete given the company-specific basis formed by the customer relationship mappings. Long-term research and planning,.

2

I & H Roos - switching behaviour and customer satisfaction

http://www.ihroos.fi/index.html

Inger Roos is Associate Professor of Marketing at the Service Research Center at Karlstad University, Sweden and active consultant at I and H Roos Ab Oy. Before joining Karlstad University, Roos was a businesswoman, owning and running a supermarket for 20 years. During this time, through the successful use of customer panels and personnel feedback groups, she was able to develop her practical skills in relationship marketing. Recently published in DI.se. Så når du illojala kunder. MSQ published more rece...

3

Inger Roos - Latest project

http://www.ihroos.fi/latestproject.html

Inger Roos - Latest project. Focus on Active and passive customers. What do customers actually communicate to firms through their behaviors when they frequently switch between service providers? The result of the project is a new product called LET.

4

Inger Roos - CV

http://www.ihroos.fi/inger_roos_cv.html

Inger Roos Curriculum vitae. Inger Roos CV (full) ». Inger Roos CV (abbr.) ». Inger Rose-May ROOS (Sundqvist). Varvsvägen 71, 68620 JAKOBSTAD, Finland. CV - (abbreviated version). Lic Sc. (Econ). 1997, Swedish School of Economics and Business Administration, Helsinki, Finland. PhD Sc (Econ).1999, Swedish School of Economics and Business Administration, Helsinki, Finland. Associate Professor Karlstad University, Sweden. Associate Professor at Karlstad University, Sweden, researcher,. Service as an account...

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I & H Roos - switching behaviour and customer satisfaction

Inger Roos is Associate Professor of Marketing at the Service Research Center at Karlstad University, Sweden and active consultant at I and H Roos Ab Oy. Before joining Karlstad University, Roos was a businesswoman, owning and running a supermarket for 20 years. During this time, through the successful use of customer panels and personnel feedback groups, she was able to develop her practical skills in relationship marketing. Recently published in DI.se. Så når du illojala kunder. MSQ published more rece...

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