mmoirai.wordpress.com
Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog/comment-page-1
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
mmoirai.wordpress.com
Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
mmoirai.wordpress.com
Twitch: King of Live Streaming Platforms? – mmoirai
https://mmoirai.wordpress.com/2016/03/28/twitch-king-of-live-streaming-platforms
Twitch: King of Live Streaming Platforms? When I wrote about Periscope. A few weeks ago, I don’t think I’d quite realized just how many live streaming platforms there are. YouTube. Has live-streaming. Livestream. Has live-streaming (duh). There’s a live-streaming platform for DJs called Chew.tv. There’s a live-streaming platform for chefs (that should have been called Chew.tv, right? My favorite, though is Twitch. 8211; and that’s not just because I’ve actually been live-streamed ON Twitch. Compared typi...
mmoirai.wordpress.com
Hashtags Strike Back – mmoirai
https://mmoirai.wordpress.com/2016/04/07/hashtags-strike-back
You would think after the hashtag debacles #CosbyMeme. People would be more careful about what hashtags they’re putting out. I mean, yeah, it might have sounded good in your head in that moment, but realistically people are unpredictable. No, I take that back – people are very predictable in doing things you wouldn’t expect. Hijacking a hashtag is the art of using a defined Twitter hashtag for the opposite purpose to that which was intended, usually with disastrous results for the creator. Stole the silv...
mmoirai.wordpress.com
Periscope: Another New Platform – mmoirai
https://mmoirai.wordpress.com/2016/03/14/periscope-another-new-platform
Periscope: Another New Platform. The trouble with emerging media is that there’s always something new. Try as I might, I feel like I’m just behind the curve when it comes to new platforms – but I haven’t heard too many people (in my circle, anyhow) talking about Twitter owned platform, Periscope. As they self-describe, Periscope is a way to explore the world through someone else’s eyes. The reason Periscope is taking off is that customers don’t want to be sold to. Provide your viewers with something they...
mmoirai.wordpress.com
Have It Your Way – mmoirai
https://mmoirai.wordpress.com/2016/04/15/137
Have It Your Way. This year, National American Sign Language Day brought a surprise. For all of us. After years of wondering if the mascot’s silence was just a matter of being creepy (let’s be honest, we all thought it was pretty creepy), it turns out, he can only speak using ASL. For the event, Burger King pulled out all the stops and changed all of their store signage down to their logo in honor of the day. And 48 million Americans. The internet, email, and texting are text-heavy communication mediums ...
mmoirai.wordpress.com
Reactionary – mmoirai
https://mmoirai.wordpress.com/2016/03/07/reactionary
For years we’ve been petitioning Facebook for a simple dislike button. Could they give us that one little thing? No They gave us reactions instead. Am I angry about what’s being posted or angry at the poster? Let’s get into some examples. It’s political season, so it’s not unheard of to see crazy political messages floating around that I don’t agree with. Do I use the angry face because I’m angry at the post or am I angry that the poster is posting nonsense? Maybe I’d prefer an eyeroll reaction. The prob...
klemergingmedia.wordpress.com
Live Tweeting – klemergingmedia
https://klemergingmedia.wordpress.com/2016/04/03/live-tweeting/comment-page-1
April 3, 2016. Social media has created an entirely new experience with the way we view television shows. A lot of shows that seem to have a following on social media will showcase different hashtags throughout the episode. This hashtag connects viewers on Instagram and Facebook from all over the world to speak and read the opinions about what is going on in the show and scene. Biggest Brother – The Internet of Things. Voice Search and The Older Consumer. 6 thoughts on “ Live Tweeting. The only thing I d...
klemergingmedia.wordpress.com
Emerging Media & FOMO – klemergingmedia
https://klemergingmedia.wordpress.com/2016/03/06/emerging-media-fomo
Emerging Media & FOMO. March 6, 2016. News organization’s will posts information about what is going on around the world on their social media sites before bringing it up on air. Emerging media has given us the ability to be plugged in at all times so that we do not have to suffer from FOMO or the Fear Of Missing Out. Emerging Media & Minorities. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). On Virtual Reality R...
klemergingmedia.wordpress.com
March 2016 – klemergingmedia
https://klemergingmedia.wordpress.com/2016/03
Biggest Brother – The Internet of Things. March 28, 2016. While convenience has taken over our lives, I don’t think that most of us are even thinking about our privacy. For example in the early stages of the device, Microsoft’s Kinect uses its video camera and microphones to capture the gamers experience and level of enjoyment. However, in the fine print under it’s terms and conditions it stated that users “should not expect an level of privacy. Concerning the use of live communication features”. Most cu...
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