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Strategy, Art and Media, guided by Simple

Strategy. Art. Media. People make decisions based on what they feel. But most of us in the labor movement obsess over what we want people to know. Text is king. Emotions are girlie. We got it backwards, and our opponents have it right. Oddly, when we behave like our opponents, we win battles that we’re supposed to lose. This happens quite a few times. So many times that someone got around to asking, Why? You can click somewhere else now. In roughly equal proportions, guided by Simple.

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Strategy, Art and Media, guided by Simple | immpressive.com Reviews

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Strategy. Art. Media. People make decisions based on what they feel. But most of us in the labor movement obsess over what we want people to know. Text is king. Emotions are girlie. We got it backwards, and our opponents have it right. Oddly, when we behave like our opponents, we win battles that we’re supposed to lose. This happens quite a few times. So many times that someone got around to asking, Why? You can click somewhere else now. In roughly equal proportions, guided by Simple.

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2 strategy

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4 guided by simple

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Strategy, Art and Media, guided by Simple | immpressive.com Reviews

https://immpressive.com

Strategy. Art. Media. People make decisions based on what they feel. But most of us in the labor movement obsess over what we want people to know. Text is king. Emotions are girlie. We got it backwards, and our opponents have it right. Oddly, when we behave like our opponents, we win battles that we’re supposed to lose. This happens quite a few times. So many times that someone got around to asking, Why? You can click somewhere else now. In roughly equal proportions, guided by Simple.

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immpressive.com

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Strategy, Art and Media, guided by Simple

http://www.immpressive.com/art.html

There’s a reason we love music, cars, movies,. They makes us feel. And feelings need never be underestimated. Feelings drive us. Sometimes to fall in love with the wrong people, to act with unimaginable courage, to jump off a bridge, to run into a burning building and save a life, or to create something new that changes every life. Logic doesn’t do that. Art Why is Art on equal footing with Strategy and Media? HERE’S HOW IT WORKS, BY EXAMPLE:. We Never Outgrow Our Need For Consistency. We’ve violated rul...

2

Strategy, Art and Media, guided by Simple

http://www.immpressive.com/strategy.html

Same campaign. Different targets. Campaigns engage similar Strategy principles. One-Size is for bathrobes, not campaigns. Start dumb, then dig. Put extra product on the shelf. Timing; discipline to do nothing, and escalation. One-size is for bathrobes. The human mind is comfortable with groups of three. In a US Airways mechanics campaign, the Machinists Union successfully stuck with a theme of Pension, Scope, Seniority. Within that campaign, we would hammer one point at a time. Product on the shelf.

3

Simple guides strategy, art and media.

http://www.immpressive.com/simple.html

This mess is why Simple matters. We live in a world of Complex. You have to break through. Life is cluttered. Communication is cluttered with different media, and heaps of content. Some of it is brilliant, some just plain garbage. In between is a lot of mediocre stuff. If you try to cut through Complex by using more Complex, it’s a little like using dirt to cut through grime. Fortunately, there are ways to cut through Complex, and one single concept underpins the whole thing. 2014 Immpressive.com Home.

4

Strategy, Art and Media, guided by Simple

http://www.immpressive.com/about.html

We were left for dead. We were just some dudes who came up through the ranks. Along the way, we were asked to win some battles. We were supposed to lose, because the opponents had more money, more clout, and sometime more experience. When we weren’t out-smarted, we wondered how we did it. Those three words Strategy, Art and Media emerged. And we realized something deeper was also there Simple. 2014 Immpressive.com Home.

5

Strategy, Art and Media, guided by Simple

http://www.immpressive.com/media.html

Mercifully long ago in the 1970’s, an author named Marshall McLuhan fleetingly declared, The Medium Is The Message. Back then, medium was print or broadcast. You might think that having added tons of new media all these decades later, that The Medium Is The Message would be more true than ever. It’s not. The message is the message. Similarly, if I’m a web designer that designs really pristine html code, and my web design lacks art and strategy, then all we wind up with is cool code. But I’m not most peop...

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Strategy, Art and Media, guided by Simple

Strategy. Art. Media. People make decisions based on what they feel. But most of us in the labor movement obsess over what we want people to know. Text is king. Emotions are girlie. We got it backwards, and our opponents have it right. Oddly, when we behave like our opponents, we win battles that we’re supposed to lose. This happens quite a few times. So many times that someone got around to asking, Why? You can click somewhere else now. In roughly equal proportions, guided by Simple.

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