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Improving Strategy and Marketing Efficiency

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Improving Strategy and Marketing Efficiency | improvingstrategyandmktefficiency.blogspot.com Reviews
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This blog aim at gathering information on the net selected from a Marketing perspective &quot;MARKETING information seen and selected with MARKETING EYES&quot;
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5 unilever
6 precursor product
7 pricing problems
8 libellés beautyfood
9 danone
10 reorganization
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Improving Strategy and Marketing Efficiency | improvingstrategyandmktefficiency.blogspot.com Reviews

https://improvingstrategyandmktefficiency.blogspot.com

This blog aim at gathering information on the net selected from a Marketing perspective &quot;MARKETING information seen and selected with MARKETING EYES&quot;

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improvingstrategyandmktefficiency.blogspot.com improvingstrategyandmktefficiency.blogspot.com
1

Improving Strategy and Marketing Efficiency: UNILEVER - Discounting saves the day

http://improvingstrategyandmktefficiency.blogspot.com/2009/08/unilever-discounting-saves-day.html

UNILEVER - Discounting saves the day. The company said that discounting had enabled it to raise sales volumes in all regions, particularly in Europe, where in the second quarter volumes rose by 1 per cent, compared to a fall of 1.2 per cent for the first six months of the year. But discounting proved to be very market and product specific, as overall the company reported that it had raised group prices by an average of 2.1 per cent during the quarter. More under Cosmetics design-europe.com. TRYVERTISING:...

2

Improving Strategy and Marketing Efficiency: BUILDING ON "MASTER BRAND"

http://improvingstrategyandmktefficiency.blogspot.com/2009/09/building-on-master-brand.html

BUILDING ON "MASTER BRAND". Unilever launches Dove for Men in Italy. Major personal care manufacturer, Unilever, has launched an assault on the men’s grooming market in Italy by releasing a range of products that have been formulated especially for men. The range, which is called Dove Men Care, includes two shower gel variants and five deodorants. They are adapted from Dove’s existing product range of deodorant, soap and shower gels to incorporate ‘male formulations and fragrances’. Financial analysts Fi...

3

Improving Strategy and Marketing Efficiency: LUXURY & PACKAGING - New French law could make luxury packaging illegal

http://improvingstrategyandmktefficiency.blogspot.com/2009/08/luxury-packaging-new-french-law-could.html

LUXURY and PACKAGING - New French law could make luxury packaging illegal. A French law, which could make luxurious packaging of high end fragrances and cosmetics illegal, has come under fire from a European packaging trade association. The European Organisation for Packaging and the Environment (EUROPEN) has attacked recent changes to French law that could affect the packaging of luxury goods. Under the new regulations, packaging must be as. 8220;The consumer acceptance part is included in the harmonise...

4

Improving Strategy and Marketing Efficiency: NEW PRODUCT - NISSAN Leaf - first electric car with strong symbole

http://improvingstrategyandmktefficiency.blogspot.com/2009/08/new-product-nissan-leaf-revolution.html

NEW PRODUCT - NISSAN Leaf - first electric car with strong symbole. NISSAN UNVEILS "LEAF" - THE WORLD'S FIRST ELECTRIC CAR DESIGNED FOR AFFORDABILITY AND REAL-WORLD REQUIREMENTS. The "Leaf" name is a sgnificant statement about the car itself. Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emmissions out of the driving experience. A car with no tail pipe - no emission. A lithium-ion battery and a regenerative-braking system for - 160 km (100 miles) autonomy. TRYVERTISI...

5

Improving Strategy and Marketing Efficiency: BEAUTY FOOD - Danone kills beauty yoghurt but comeback likely

http://improvingstrategyandmktefficiency.blogspot.com/2009/09/beauty-food-danone-kills-beauty-yoghurt.html

BEAUTY FOOD - Danone kills beauty yoghurt but comeback likely. Danone has killed the Essensis beauty yoghurt worldwide blaming lower consumer spending but the dairy giant remains convinced of beauty food potential. Edible beauty products have been hailed as the next big thing in functional food and cosmetics but the failure of the Essensis brand has sparked fears that the trend is more hype than hit. But sales never matched expectation, prompting Danone to pull the product in France two years later.

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BUILDING ON "MASTER BRAND". Unilever launches Dove for Men in Italy. Major personal care manufacturer, Unilever, has launched an assault on the men’s grooming market in Italy by releasing a range of products that have been formulated especially for men. The range, which is called Dove Men Care, includes two shower gel variants and five deodorants. They are adapted from Dove’s existing product range of deodorant, soap and shower gels to incorporate ‘male formulations and fragrances’. Financial analysts Fi...

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