inboxfox.com

emailmarketing101.blogspot.com

Email Marketing Made Easy: Pavlov's Dog: Conditioning Your Subscribers

http://emailmarketing101.blogspot.com/2008/02/pavlovs-dog-conditioning-your.html

Email Marketing Made Easy. Ideas for email marketing success. Friday, February 15, 2008. Pavlov's Dog: Conditioning Your Subscribers. Have you ever signed up for a newsletter only to receive irrelevant emails from the sender? How many months do you give them before you stop opening them? And let me ask you this. Do their boring, irrelevant, highly sales oriented emails add. Positively to your thinking about their brand? There is a marketing term called "top of mind". Yet Another Boring Email. People (you...

emailmarketing101.blogspot.com

Email Marketing Made Easy: List Fatigue: Real World Example

http://emailmarketing101.blogspot.com/2006/09/list-fatigue-real-world-example.html

Email Marketing Made Easy. Ideas for email marketing success. Friday, September 15, 2006. List Fatigue: Real World Example. A client of mine is a franchisee of a national restaurant chain. This company was forced to send marketing emails designed by the corporate headquarters - much to their dismay. These emails designed and thought up by the national headquarters were highly sales and marketing focused. My friend wondered if maybe the problem was caused by their email service provider. It wasn't. Even t...

emailmarketing101.blogspot.com

Email Marketing Made Easy: March 2009

http://emailmarketing101.blogspot.com/2009_03_01_archive.html

Email Marketing Made Easy. Ideas for email marketing success. Tuesday, March 10, 2009. Content Writing Tip - Article Titles. Email newsletters. They don't read them. You can help with scanning through:. Use of a Table of Contents. Use of white space. Article Titles are a Key for Scanning. For two reasons. Titles are typically:. In the Table of Contents. So, article titles have a prominent role in helping your subscribers scan through and then eventually read your newsletter. Subscribe to: Posts (Atom).

emailmarketing101.blogspot.com

Email Marketing Made Easy: Open Rates Have Lost Their Usefulness

http://emailmarketing101.blogspot.com/2008/03/open-rates-have-lost-their-usefulness.html

Email Marketing Made Easy. Ideas for email marketing success. Thursday, March 20, 2008. Open Rates Have Lost Their Usefulness. How opens are tracked. There are basically two ways:. A small invisible image called a web beacon is inserted in the email. This image is specific to a subscriber so when they open the email and their software requests the image from the sending server, the software knows what subscriber downloaded the image. And the open is recorded. What is the problem with tracking open rates?

emailmarketing101.blogspot.com

Email Marketing Made Easy: HTML vs. Text

http://emailmarketing101.blogspot.com/2006/04/html-vs-text.html

Email Marketing Made Easy. Ideas for email marketing success. Wednesday, April 19, 2006. HTML vs. Text. One debate that never seems to die within the email marketing industry is HTML vs. Text emails. What is the right answer? This is the wrong question. Mass personalization, not intrusion. Email marketing is about using the mass personalization capabilities of software to market differently. To customers and potential customers. It is not a different way to use intrusion marketing. If you are in the begi...

emailmarketing101.blogspot.com

Email Marketing Made Easy: List Fatigue: The fast way to lose money

http://emailmarketing101.blogspot.com/2006/08/list-fatigue-fast-way-to-lose-money.html

Email Marketing Made Easy. Ideas for email marketing success. Monday, August 07, 2006. List Fatigue: The fast way to lose money. What is list fatigue? A reduction in your active subscribers other than bounced and unsubscribed subscribers. Not all subscribers are active. Let's say you have a list of 10,000 subscribers and an open rate of 50% - pretty good for a business to consumer list. Upon further analysis over the past 6 months:. 25% open it every time - your hard core subscribers. Over sending is in ...

emailmarketing101.blogspot.com

Email Marketing Made Easy: List Size: More than One Dimension

http://emailmarketing101.blogspot.com/2006/12/list-size-more-than-one-dimension.html

Email Marketing Made Easy. Ideas for email marketing success. Thursday, December 14, 2006. List Size: More than One Dimension. How can I grow my list? You want more subscribers right? The thinking is this: "If I send to more people, I'll have more sales." Yes? But what about the open rate? How many people are reading your current emails? The problem is there are two parts. To the basic equation. The number. You send and the action rate. Of people who actually do. Something from the email. How many of you...

emailmarketing101.blogspot.com

Email Marketing Made Easy: Real Personalization Takes Work

http://emailmarketing101.blogspot.com/2006/11/real-personalization-takes-work.html

Email Marketing Made Easy. Ideas for email marketing success. Thursday, November 16, 2006. Real Personalization Takes Work. From my inbox. (the junk folder that is). Philip, Get your Free Plastic Surgery Consultation Now! Philip Become a travel agent in just one week! PHILIP, We help women reduce their debt. Um Yeah, personalized subject lines and greetings. Does anyone believe this personalization hides the fact these emails are spam? Using a subscriber's name is not enough. And that is the main problem.

emailmarketing101.blogspot.com

Email Marketing Made Easy: Email is a "No Blasting Zone"

http://emailmarketing101.blogspot.com/2007/03/email-is-no-blasting-zone.html

Email Marketing Made Easy. Ideas for email marketing success. Thursday, March 15, 2007. Email is a "No Blasting Zone". Many times I've had clients ask me to help "Blast out an email. I have to wonder. Like to be blasted. Do their subscribers like to be blasted. How did this idea of blasting ever get started? Do you like to be blasted? You don't. If another business were to blast your inbox. Do you want your subscribers to look upon you negatively? If yes, then blast away.). And that means more sales.

emailmarketing101.blogspot.com

Email Marketing Made Easy: Apple, Inc. : Lousy Email Marketers

http://emailmarketing101.blogspot.com/2007/04/apple-email-marketing-not-so-good.html

Email Marketing Made Easy. Ideas for email marketing success. Sunday, April 15, 2007. Apple, Inc. : Lousy Email Marketers. An example this month that bigger doesn't necessarily lead to being better. I'm an apple fan, it's what I'm using as I write this post. I purchased a shiny new MacBook Pro about a year ago with all the bells and whistles. And I love it. Apple does many things very. Well And they do marketing (the interruption type) very, very well. Apple is lousy at email marketing. The problem is th...