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Is social popularity relevant? | This is PRable
https://thisisprable.wordpress.com/2015/03/09/when-popularity-isnt-relevant
Insights from a PR professional. Is social popularity relevant? March 9, 2015. Creating viral content is a near-impossible dream for most brands due to its organic nature, and as such many decide that jumping on the latest craze will bring greater relevance and popularity to their account. However, is this in line with social media best practice or a desperate attempt to seem pertinent? A recent social sensation provides a useful case study. Fashionable to be part of the crowd? Then came the brands.
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YouTube at 10 | This is PRable
https://thisisprable.wordpress.com/2015/04/23/youtube-at-10
Insights from a PR professional. April 23, 2015. Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10. YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion queries per month. Largest country in the world (after China and India). April 23, 2015. The P-P-P-Power of the Penguin. Leave a Reply Cancel reply.
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Twitter announces personalised timelines | This is PRable
https://thisisprable.wordpress.com/2015/02/03/twitter-announces-personalised-timelines
Insights from a PR professional. Twitter announces personalised timelines. February 3, 2015. Twitter has today announced plans to introduce automatically created timelines for people when they join the services in order to attract those users who are put off by empty news feeds,. The timelines will sources data from your smartphone’s contact list to decide who to help you to follow, utilising new technology to generate longer lists with a more accurate summary of topics that might be of interest. Enter y...
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The rise of real-time social video | This is PRable
https://thisisprable.wordpress.com/2015/03/26/the-rise-of-real-time-social-video
Insights from a PR professional. The rise of real-time social video. March 26, 2015. Real-time, socially-enabled video is now a possibility and has the potential to be the biggest technology hit of 2015, with great PR/marketing applications. A live video broadcasting app called Meerkat was launched last month and caused something of a sensation at SXSW with its unique approach, as it is seamlessly integrated into the Twitter stream. Not one to be outdone, Twitter has just launched a rival, Periscope.
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Social networks kick off 2015 developments | This is PRable
https://thisisprable.wordpress.com/2015/01/27/social-networks-kick-off-2015-developments
Insights from a PR professional. Social networks kick off 2015 developments. January 27, 2015. Today marks the first big push for the major social networks as they strive for domination in 2015. Here’s a quick summary of the latest updates that you need to know:. Twitter group messaging and mobile video. A 30-second video capability has also been unveiled, allowing users to capture, edit and share videos directly from the Twitter app. For more info, check out the Telegraph’s handy summary. The move comes...
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Eclipsing the competition | This is PRable
https://thisisprable.wordpress.com/2015/03/20/eclipsing-the-competition
Insights from a PR professional. March 20, 2015. Interesting approach from Oreo they are the top promoted trend for today and are looking to topple Jaffa Cake’s crown as the best known eclipse-associated snack with #oreoeclipse. One in a long line of promoted and reactive social promotions for Oreo, but with the cost of top promoted tweets starting at 100k it’s a big investment. March 20, 2015. How to win at Twitter. The potential of social media for B2B in 2014. The power of YouTube for brands. You are ...
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Formula E: A PR success story in progress | This is PRable
https://thisisprable.wordpress.com/2015/02/01/formula-e-a-pr-success-story-in-progress
Insights from a PR professional. Formula E: A PR success story in progress. February 1, 2015. September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future while also providing an entertaining sporting spectacle something that it has achieved with aplomb. Well w...
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Videos | This is PRable
https://thisisprable.wordpress.com/videos
Insights from a PR professional. A picture speaks a thousand words, but a video is even better. Here are some of the best examples of PR, advertising and marketing campaigns that I hope will provide a little inspiration. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Follow Blog via Email.
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Brands, PR and April Fool’s Day | This is PRable
https://thisisprable.wordpress.com/2015/03/31/brands-pr-and-april-fools-day
Insights from a PR professional. Brands, PR and April Fool’s Day. March 31, 2015. April Fool’s Day has presented brands with the opportunities to humanise themselves a little, with even the most serious businesses taking part to show off their sense of humour. Of course this is all driven by their PR department and in a bid to out-do one another, it would appear that April Fool’s Day has come early this year, with a number of curiously believable and yet unusual announcements being made today. Dash has b...
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