influenceresources.blogspot.com

Influence Resources

Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? Brand Building via Twitter?

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Monday, July 21, 2008. From the hey, let's use the Intertubes department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.. A hand-washing rap posted on You Tube? Brand Building via Twitter?

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1 influence resources

2 jumping the shark

3 c'mon really

4 posted by jim

5 no comments

6 labels online video

7 he asks

8 labels social media

9 virtual real world

10 me too

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Influence Resources | influenceresources.blogspot.com Reviews

https://influenceresources.blogspot.com

Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? Brand Building via Twitter?

INTERNAL PAGES

influenceresources.blogspot.com

1

Influence Resources: The Role of Social Media in Marketing Communications

http://influenceresources.blogspot.com/2008/07/role-of-social-media-in-marketing.html

Monday, July 21, 2008. The Role of Social Media in Marketing Communications. Ford recently hired a social media czar and a five-person social media team. This follows on the heels of like efforts by Intel, Dell and Pepsi. They are not alone, according to AdWeek's Brian Morrissey. Social-media experts are in high demand as companies attempt to figure out how to adapt how they talk to customers and even among themselves," Morrissey writes. To Goodson brands will suffer if they are not authentic: "Fakes and...

2

Influence Resources: Brand Building via Twitter?

http://influenceresources.blogspot.com/2008/07/brand-building-via-twitter.html

Monday, July 21, 2008. Brand Building via Twitter? Marketing author Andy Beal believes. Twitter offers promise as a brand building tool. His tips:. Start conversations with notable peers. Share valuable industry news. Build your blog audience. Stay connected at conferences and trade shows. Monitor your Twitter reputation. Blogger Dave Rosenberg isn't so sure, wondering. My answer: probably a little of both. If the analysts from RedMonk can do it, why can't everyone? Subscribe to: Post Comments (Atom).

3

Influence Resources: Small Business Blogging?

http://influenceresources.blogspot.com/2008/07/small-business-blogging.html

Sunday, July 6, 2008. Ben McConnell from the well-read Church of the Customer marketing blog lists. Seven reasons a small business should blog. To summarize McConnell, blogs are beneficial because they:. Allow bloggers to "humanize" an organization. Function as an instant-feedback mechanism. Facilitate the spread of buzz. Offer any attractive online presence if existing web sites are lacking. Position the blogger/company as industry experts. Because of that, entrepreneur and blogger Guy Kawasaki says.

4

Influence Resources: Regulating Before Regulation

http://influenceresources.blogspot.com/2008/07/regulating-before-regulation.html

Sunday, July 13, 2008. The Interactive Advertising Bureau is working. To self regulate the online marketing community before federal regulators step in. With increased scrutiny from regulators and proposed state and federal legislation regarding consumer data privacy, spyware, ISP ad targeting and other issues, the IAB is working to simultaneous self regulate and resist government mandates. A Congressional committee recently. The IAB would be wise to institute strong self regulation or face the consequen...

5

Influence Resources: Jumping the Shark

http://influenceresources.blogspot.com/2008/07/jumping-shark.html

Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? New Media in IMC.

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segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Saturday, July 05, 2008 / 12:15 PM (EST)/ New Media Academic Summit 2008 – Proving Integrated Marketing Communications is Not Just an Industry BUZZ wo

http://segment-specific-media.blogspot.com/2008/07/saturday-july-05-2008-1215-pm-est-new.html

Enhance the IMC process using Emerging Media. Saturday, July 5, 2008. Saturday, July 05, 2008 / 12:15 PM (EST)/ New Media Academic Summit 2008 – Proving Integrated Marketing Communications is Not Just an Industry BUZZ wo. Richard Edelman’s introduction to the 2008 New Media Academic Summit. 8226; Sales of newspapers and news weekly magazines are in a decline compared to last year. 8226; Ad sales of weekly magazines are in a “terminal” decline. 8226; Global Revolution in sharing messages (i.e. Chi...8226;...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Sunday, July 13, 2008 / 6:15 PM (EST) / Eye-Catching Marketing Innovations from the Automotive Industry. Are they working?

http://segment-specific-media.blogspot.com/2008/07/sunday-july-13-2008-615-pm-est-eye.html

Enhance the IMC process using Emerging Media. Sunday, July 13, 2008. Sunday, July 13, 2008 / 6:15 PM (EST) / Eye-Catching Marketing Innovations from the Automotive Industry. Are they working? Pete Batten, author of “ Key innovations from the world of auto marketing. For a detailed description of how the Mobile Messaging campaign works, Check this video from iDIGtxt Mobile Marketing Solutions. Batten, P. (2008). Key innovations from the world of auto marketing” for imedia connection states &...Perez, H&#4...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Sunday, July 20, 2008 / 1:00 PM (EST) / New Media & IMC – The Business of “Condensed Storytelling”.

http://segment-specific-media.blogspot.com/2008/07/sunday-july-20-2008-100-pm-est-new.html

Enhance the IMC process using Emerging Media. Sunday, July 20, 2008. Sunday, July 20, 2008 / 1:00 PM (EST) / New Media and IMC – The Business of “Condensed Storytelling”. Bruce Nelson, vice chairman of Omnicon Group, reminded IMC students that they are in the business of condensed story telling during his presentation at the fourth annual West Virginia University School of Journalism’s Integrated Marketing Communications Information Weekend. Posted by Dan Abston. Subscribe to: Post Comments (Atom). Satur...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: May 2008

http://segment-specific-media.blogspot.com/2008_05_01_archive.html

Enhance the IMC process using Emerging Media. Saturday, May 31, 2008. Saturday, May 31, 2008 / 9:10 (EST) / Website Design Tips which Enhance the IMC relationship-building process. Now that we realize the importance associated with creating a “user-friendly” website built from the “customer perspective” point of view, the question becomes “Where do we start? Also, you can find some great tips including lists of Dos and Don’ts for usability in design, Writing, Information Architecture, Quality Assur...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Social Media Power Widget

http://segment-specific-media.blogspot.com/2008/07/social-media-power-widget.html

Enhance the IMC process using Emerging Media. Thursday, July 17, 2008. Social Media Power Widget. Thursday, July 17, 2008 / 11:15 PM (EST) / Widgets – A New Innovative Way to Promote Your Brand – USB Style. 8226; What are Widgets? How can Widgets benefit IMC practitioners? What about adding Widgets to my Blog? These questions and more are answered in a simple, easy-to-understand article presented by to techFAQ. According to techFAQ. Some more examples of widgets:. 8226; Stock tickers. 8226; RSS feed icons.

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Saturday, July 19, 2008 / 11:15 AM (EST) / From the side of a Sky-Scraper to the Hood of a Car – Turn Virtually any surface into a High-Resolution Vid

http://segment-specific-media.blogspot.com/2008/07/saturday-july-19-2008-1115-am-est-from.html

Enhance the IMC process using Emerging Media. Saturday, July 19, 2008. Saturday, July 19, 2008 / 11:15 AM (EST) / From the side of a Sky-Scraper to the Hood of a Car – Turn Virtually any surface into a High-Resolution Vid. As most of you who read my blog on a regular basis know, I’m always searching for new innovative technologies to add in my IMC toolbox. In fact, remember the video I shared on July 5, 2008 on Microsoft Surface? So, what do you think? Once again, thanks for joining me this week and as a...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Wednesday, July 2, 2008 / 7:45 PM (EST)/ New Media providing Police Departments across the Nation with Innovative Crime Stopping Technology.

http://segment-specific-media.blogspot.com/2008/07/wednesday-july-2-2008-745-pm-est-new.html

Enhance the IMC process using Emerging Media. Wednesday, July 2, 2008. Wednesday, July 2, 2008 / 7:45 PM (EST)/ New Media providing Police Departments across the Nation with Innovative Crime Stopping Technology. 8221; keyboards in newer cell phone models allow for quick and easy texting, especially among the already experienced texters of the younger generations. Law enforcement agencies have always encouraged citizens to step forward a report crimes for many years. Organizations across America, like...

segment-specific-media.blogspot.com

Enhance the IMC process using Emerging Media: Thursday, July 10, 2008 / 3:25 PM (EST) / Considering a New Web Site for Your Small Business? Here are some tips to help get you started in the right

http://segment-specific-media.blogspot.com/2008/07/thursday-july-10-2008-325-pm-est.html

Enhance the IMC process using Emerging Media. Thursday, July 10, 2008. Thursday, July 10, 2008 / 3:25 PM (EST) / Considering a New Web Site for Your Small Business? Here are some tips to help get you started in the right. An article written by Sharon Lee titled “ Human-to-Human Design. What are some techniques or design tips we can use to enhance the experience? 8221; Also, consider what these pros have to say about:. 8220;Web Design Mistakes”. 8220;Effective Web Site Design”. Posted by Dan Abston. Satur...

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influenceresources.blogspot.com

Influence Resources

Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? Brand Building via Twitter?

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