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Touchpoints - As we call it

Touchpoints - As we call it. Marketing in India. A look at advertising, social media, cricket, politics, strategy, consumer insights, music and much more through the lens of a marketer. Our way of gathering information is fast changing- Google VS Facebook. This brings us to the believe that there is a drastic shift in the way information would travel and be consumed. What does this trend mean to the a marketeer? What is behind the Enfield Thump! S that lead me to find this amazing film. This ad sure draw...

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Touchpoints - As we call it. Marketing in India. A look at advertising, social media, cricket, politics, strategy, consumer insights, music and much more through the lens of a marketer. Our way of gathering information is fast changing- Google VS Facebook. This brings us to the believe that there is a drastic shift in the way information would travel and be consumed. What does this trend mean to the a marketeer? What is behind the Enfield Thump! S that lead me to find this amazing film. This ad sure draw...
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Touchpoints - As we call it | ino-vate.blogspot.com Reviews

https://ino-vate.blogspot.com

Touchpoints - As we call it. Marketing in India. A look at advertising, social media, cricket, politics, strategy, consumer insights, music and much more through the lens of a marketer. Our way of gathering information is fast changing- Google VS Facebook. This brings us to the believe that there is a drastic shift in the way information would travel and be consumed. What does this trend mean to the a marketeer? What is behind the Enfield Thump! S that lead me to find this amazing film. This ad sure draw...

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ino-vate.blogspot.com ino-vate.blogspot.com
1

Touchpoints - As we call it: April 2011

http://www.ino-vate.blogspot.com/2011_04_01_archive.html

Touchpoints - As we call it. Our way of gathering information is fast changing- Google VS Facebook. Just sit back and think for a while, how much time have you spent searching for something on Google to the time that you have spent reading articles, updates, information that are shared by your friends of pages you liked on facebook. A recent question being passed on about the top three websites that you visit each day, Facebook leads youtube and google comes third. What is behind the Enfield Thump! This ...

2

Touchpoints - As we call it: April 2009

http://www.ino-vate.blogspot.com/2009_04_01_archive.html

Touchpoints - As we call it. If you see me you would be certain that I am a complain boy, with a height of 6.1 ft though a little thin. I recently understood the secret behind my height after watching this weird ad of Complan. Though I never liked the taste I drank it till it was replaced with beer. The ad shows a group of mothers paying a visit to the “Department of Nutrition” to find the truth. Imagine a conversation between two mothers. Mother1: your son a complain boy. Rock music can have inspiration...

3

Touchpoints - As we call it: November 2010

http://www.ino-vate.blogspot.com/2010_11_01_archive.html

Touchpoints - As we call it. What Drives Trade Across Borders? To start off – some facts. US – Canada trade worth $820 billion (2007) , US-MEXICO TRADE-2006- $342 Billion, CHINA EXPORTS-2007-1.2 trillion of which the breakup is as below. I was till now of the impression that China’s exports were mainly to America and Europe! This left me wondering what drives trade across borders. The main factors of trade across nations were:. Common Language 42 %. Common Regional Block 47 %. Common Currency 114 %.

4

Touchpoints - As we call it: February 2011

http://www.ino-vate.blogspot.com/2011_02_01_archive.html

Touchpoints - As we call it. Coke Studio: A new Road for Music. I have often written and believed that music is a platform that can unite and has the power to serve a motive ( Highway 61. We have had a plethora of realty TV shows from Indian Idol. Sa Re Ga Ma Pa. Music Entrepreneurship/Management and Sports Management are perhaps some things that have not caught up in India as yet, but I am a strong advocate of such concepts in India. No one buys music! The concept of live shows has picked up over the ye...

5

Touchpoints - As we call it: Coke Studio: A new Road for Music

http://www.ino-vate.blogspot.com/2011/02/coke-studio-new-road-for-music.html

Touchpoints - As we call it. Coke Studio: A new Road for Music. I have often written and believed that music is a platform that can unite and has the power to serve a motive ( Highway 61. We have had a plethora of realty TV shows from Indian Idol. Sa Re Ga Ma Pa. Music Entrepreneurship/Management and Sports Management are perhaps some things that have not caught up in India as yet, but I am a strong advocate of such concepts in India. No one buys music! The concept of live shows has picked up over the ye...

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marketingatscmhrd.blogspot.com marketingatscmhrd.blogspot.com

Experiential Marketing@SCMHRD-2010: Santosh Desai–Managing Director & CEO, Future Brands Ltd

http://marketingatscmhrd.blogspot.com/2010/11/santosh-desaimanaging-director-ceo.html

The Marketing Club of SCMHRD is organising a Marketing Conclave. After exploring "Integrated Marketing Campaigns" in 2007, they looked into "Luxury Marketing" in 2008 from where they moved on to untangle the "Evolving Consumer Trends" in 2009. This year they are engaging in "Consumer Engagement the Experiential Way". Details: www.marketing.scmhrd.edu. Sunday, November 7, 2010. Santosh Desai–Managing Director and CEO, Future Brands Ltd. Santosh Desai–Managing Director and CEO, Future Brands Ltd. He is a m...

marketingatscmhrd.blogspot.com marketingatscmhrd.blogspot.com

Experiential Marketing@SCMHRD-2010: November 2010

http://marketingatscmhrd.blogspot.com/2010_11_01_archive.html

The Marketing Club of SCMHRD is organising a Marketing Conclave. After exploring "Integrated Marketing Campaigns" in 2007, they looked into "Luxury Marketing" in 2008 from where they moved on to untangle the "Evolving Consumer Trends" in 2009. This year they are engaging in "Consumer Engagement the Experiential Way". Details: www.marketing.scmhrd.edu. Tuesday, November 16, 2010. Assure, Convince, Impress. HUL, the arch rivals of P&G, followed the same approach when they went ahead with their “RIN. If imp...

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Touchpoints - As we call it

Touchpoints - As we call it. Marketing in India. A look at advertising, social media, cricket, politics, strategy, consumer insights, music and much more through the lens of a marketer. Our way of gathering information is fast changing- Google VS Facebook. This brings us to the believe that there is a drastic shift in the way information would travel and be consumed. What does this trend mean to the a marketeer? What is behind the Enfield Thump! S that lead me to find this amazing film. This ad sure draw...

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