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Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. The Exclusive Story behind Intuit’s Hard-Won Success. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder who were granted exclusive interviews with founder Scott Cook and other key figures Inside Intuit. Evident throughout this account is the power of Intuit’s relentless customer focus, which guided the company from tiny start-up to a 6,800-employee, $1&#...

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Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. The Exclusive Story behind Intuit’s Hard-Won Success. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder who were granted exclusive interviews with founder Scott Cook and other key figures Inside Intuit. Evident throughout this account is the power of Intuit’s relentless customer focus, which guided the company from tiny start-up to a 6,800-employee, $1&#...

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3 intuit photos

4 bonus materials

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6 about the authors

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Home Page | insideintuit.com Reviews

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Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. The Exclusive Story behind Intuit’s Hard-Won Success. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder who were granted exclusive interviews with founder Scott Cook and other key figures Inside Intuit. Evident throughout this account is the power of Intuit’s relentless customer focus, which guided the company from tiny start-up to a 6,800-employee, $1&#...

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insideintuit.com

1

Intuit Photos

http://www.insideintuit.com/intuit_photos.htm

Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. These Intuit photos capture some of the key people and events in the company's history. Many additional photos can be found in Inside Intuit. Co-founders Tom Proulx and Scott Cook in their first formal portrait, 1989. (Courtesy of Virginia Boyd.). Scott Cook in his modest office in typical khaki pants and polo shirt attire, 1994. (Courtesy of Intuit.). Courtesy of Roy Rosin.).

2

The Making of Inside Intuit

http://www.insideintuit.com/making_of_inside_intuit.htm

Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. The Making of Inside Intuit. In one of our first interviews with Scott Cook, he said that if he had known how hard it would be to make Intuit a successful company, he never would have tried to do it in the first place. At a few moments during the writing of this book, we felt the same way. Thank goodness for naïve and optimistic thinking. But a few days later I emailed an Intuit alum who no...

3

Intuit Success Factors

http://www.insideintuit.com/intuit_success_factors.htm

Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. Reveals in full detail the critical success factors that have made Intuit an enduring company. Readers can learn and apply the principles that have steered Intuit to market success:. Driving High Profit Growth in a Slow Growth Environment. Tyranny of the Typical. Learn how Intuit has fended off no less than the most powerful software competitor in the world. Intuit competed head-on agai...

4

About the Authors

http://www.insideintuit.com/about_the_authors.htm

Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. Suzanne Taylor is a marketing consultant who helps companies acquire more customers, create great products, and improve customer retention. Her area of expertise is building businesses through customer driven innovation. Taylor’s client list includes Intuit, Yahoo! Was published by Harvard Business School Press in 2003. Symantec selected Inside Intuit. Schroeder has written three unpublishe...

5

Bonus Materials

http://www.insideintuit.com/bonus_materials.htm

Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. Below are two original documents which you may find as interesting supplemental materials to the book. Intuit's Business Plan (1984). History of Intuit-Microsoft Relationship. This timeline shows the key events that have transpired over the years in the complicated relationship between Intuit and Microsoft, from wary partners to fierce competitors to an almost-merger to competitors yet again.

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suzannetaylor.com

Marketing Tools

http://www.suzannetaylor.com/tools.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. The following tools provide useful ways to improve your marketing strategies using the Customer Experience approach:. This form helps you develop strategic direction for customer research projects. Improving the purchase decision process for customers will help you increase sales. The purpose of this form is to provide strategic direction for customer research projects.

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Product Marketing

http://www.suzannetaylor.com/product_wow_model.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. What are the key areas to focus on to deliver a ‘wow’ product experience that exceeds expectations? Three key Customer Experience elements drive Product Wow:. Make a great first impression at start-up. Design the product so it’s easy to learn and use. Deliver promised benefits that meet customers’ needs and expectations. Suzanne Taylor is a marketing consultant. Who helps co...

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Customer Acquisition Marketing

http://www.suzannetaylor.com/customer_acquisition_model.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. How can you acquire the right customers in a cost effective way? How can you create awareness and learning among your target market? Who really is your target market? How can you persuade them to buy? How can you improve the purchase decision process. Three key Customer Experience elements drive Customer Acquisition:. Gain awareness of your product among target customers.

suzannetaylor.com

Marketing Articles

http://www.suzannetaylor.com/articles.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. Five Lessons from the Netflix Startup Story. Five Fundamentals for Useful Marketing Metrics. Branding and the Customer Experience. P13N: The Power of Personalization. Inside Intuit: A Customer 'Wow' Case Study. Five Lessons From the Netflix Startup Story. By Jim Cook with Suzanne Taylor. April 11, 2006. 1 Don't let the naysayers get you down. To understand how the Post Offic...

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ePragmatic - practical solutions: September 2004

http://epragmatic.blogspot.com/2004_09_01_archive.html

EPragmatic - practical solutions. Come join me to discuss practical solutions in the field of technology, let's get practical. Thursday, September 30, 2004. CA to Lay Off 800 Workers. IS IT GOOD OR BAD? Depends on how you view it, after first debate of Kerry Vs Bush it is tough to decide what is good or bad about the iraq war, another such war happening in IT industry is "Outsourcing". whether it is good or bad? Read the article below. Global Warming - Good or bad. Terrorism - Good or bad. By Mary Jo Fol...

suzannetaylor.com

Customer Retention Marketing

http://www.suzannetaylor.com/customer_retention_model.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. Three key Customer Experience elements drive Customer Retention:. Long term usage and satisfaction. Retain customers who continue to use and enjoy the product. Sell loyal customers more useful and enjoyable products. Turn customers into advocates to help you acquire new customers. Suzanne Taylor is a marketing consultant. Published by Harvard Business School Press. She a...

suzannetaylor.com

Marketing Consulting

http://www.suzannetaylor.com/consulting_services.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. Marketing Consulting Services and Clients. Suzanne Taylor helps companies acquire more customers, create great products, and improve customer retention by using customer driven innovation. Her client list includes:. Stanford Continuing Studies Program. Charles Junkerman, Associate Provost and Dean, Stanford Continuing Studies Program. Suzanne helped us gain a deeper understa...

suzannetaylor.com

Customer Insight and Metrics

http://www.suzannetaylor.com/customer_insight_and_metrics.htm

Suzanne Taylor Marketing Strategy Consulting. Building Businesses Through Customer Driven Innovation. Customer Insight and Metrics. Customer Insight and Metrics. Customer Insight and Customer Metrics form the foundation of the Customer Experience approach. The information below provides a brief, and hopefully thought-provoking, overview of these two essential topics. Why Do Customer Research? To Research or Not to Research: That is the Question. Why are Metrics Important? You are undertaking something di...

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Inside Intuit: How the Makers of Quicken Beat Microsoft. And Revolutionized an Entire. The Making of Inside Intuit. The Exclusive Story behind Intuit’s Hard-Won Success. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder who were granted exclusive interviews with founder Scott Cook and other key figures Inside Intuit. Evident throughout this account is the power of Intuit’s relentless customer focus, which guided the company from tiny start-up to a 6,800-employee, $1&#...

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