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Dianne Binford, Insight Outcomes LLC - BLOG

Dianne Binford is a results-driven strategic marketer with strong technical expertise. She launches programs on time, on spec, and on budget. She uses analysis & automated reporting suites of ongoing KPI trends to turn INSIGHT into successful OUTCOMES.

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Dianne Binford, Insight Outcomes LLC - BLOG | insight-outcomes.com Reviews

https://insight-outcomes.com

Dianne Binford is a results-driven strategic marketer with strong technical expertise. She launches programs on time, on spec, and on budget. She uses analysis & automated reporting suites of ongoing KPI trends to turn INSIGHT into successful OUTCOMES.

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1

Dianne Binford, Insight Outcomes LLC - Testing & Analysis

https://www.insight-outcomes.com/services/testing-analysis

KPI's and Reporting Suite. Is critical to profitable ROI-based marketing. Before you invest in time-consuming and potentially distracting analysis. Put a reporting suite of KPI's in place. Let your KPI's guide your testing and analysis. Pinpoint what matters most to YOU. Is it revenues, traffic, conversion, customer acquisition? Let that determine your initial segmentation scheme. Setting up flexible, robust segmentations is an ART and a science. Now analyze historical TRENDS within each segment.

2

Dianne Binford, Insight Outcomes LLC - ABOUT

https://www.insight-outcomes.com/about-1

Owner, Dianne Binford - Bio. D ianne launched the direct marketing program for U.S. Shoe’s Easy Spirit brand in 1994, and over the next 12 years, expanded through a series of corporate acquisitions to the role of VP Multi-Channel Marketing for Jones Apparel Group, encompassing the corporate leadership of a multi-functional matrix team, the customer database, consumer research and analytics, all. With leading service providers. Dianne is helping to make omni-channel customer-centric marketing a reality.

3

Dianne Binford, Insight Outcomes LLC - Testing & Analysis Blog

https://www.insight-outcomes.com/blog-1/testing-analysis-blog

KPIs and Reporting Blog. Testing and Analysis Blog. Segmentation and Targeting Blog. Testing and Analysis INSIGHTS. INSIGHT #31 - Measuring Across Time. February 17, 2013. Was about the philosophy. Of triggered lifecycle programs. And now I've promised you a "How To". Session on measuring the incrementality of lifecycle marketing. The philosophy in a nutshell:. Lifecycle triggered campaigns are about influencing lifetime value. Don't stop at simple campaign response tracking! Set up an initial lifecycle ...

4

Dianne Binford, Insight Outcomes LLC - Segmentation & Targeting Blog

https://www.insight-outcomes.com/blog-1/segmentation-targeting-blog

KPIs and Reporting Blog. Testing and Analysis Blog. Segmentation and Targeting Blog. Segmentation and Targeting INSIGHTS. Insight #24 - MEAI Segmentation. September 17, 2012. Depending on who you are, you might find this a horribly boring topic. But it's what floats my boat! Whenever you're building segments, you should aim to achieve MEAI and build a proof segment. Even if you don't intend to target everyone. Why? Because it's the only sure way to prove that your targeting criteria is accurate. I discov...

5

Dianne Binford, Insight Outcomes LLC - CLIENTS

https://www.insight-outcomes.com/clients

I specialize in assisting retail marketers and their service providers. Who want to step it up to the next level. I've been especially successful in multi-channel and even multi-brand environments. Here are some of my past and current clients. Jones Group, working for the CMO as VP Multi-Channel Marketing for 6 brands. Ann Taylor and LOFT, working with the VP Digital Marketing and the VP CRM. Tourneau, working with the SVP Marketing for effective customer segmentation.

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Blog Archives - Dianne Binford Blog

http://www.blog-insight-outcomes.com/1/archives/03-2012/1.html

Insight #1-KPI's Before Analysis. Well, here it is. You liked my first little newsletter "Insight #1-KPI's Before Analysis". But here's the feedback I got over and over: Where's the blog? Apparently, my prioritization of KPI's over analysis hit some nerves out there! So I'm putting it in a blog and we can go round and round on it. Key Performance Indicators may not be more important than analysis,. Identify issues and resolve them before you would have otherwise even known about them. Once, I spent the e...

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All Categories - Dianne Binford Blog

http://www.blog-insight-outcomes.com/1/category/all/1.html

Insight #1-KPI's Before Analysis. Well, here it is. You liked my first little newsletter "Insight #1-KPI's Before Analysis". But here's the feedback I got over and over: Where's the blog? Apparently, my prioritization of KPI's over analysis hit some nerves out there! So I'm putting it in a blog and we can go round and round on it. Key Performance Indicators may not be more important than analysis,. Identify issues and resolve them before you would have otherwise even known about them. Once, I spent the e...

blog-insight-outcomes.com blog-insight-outcomes.com

Dianne Binford Blog - Insight-Outcomes.com Blog

http://www.blog-insight-outcomes.com/index.html

Insight #1-KPI's Before Analysis. Well, here it is. You liked my first little newsletter "Insight #1-KPI's Before Analysis". But here's the feedback I got over and over: Where's the blog? Apparently, my prioritization of KPI's over analysis hit some nerves out there! So I'm putting it in a blog and we can go round and round on it. Key Performance Indicators may not be more important than analysis,. Identify issues and resolve them before you would have otherwise even known about them. Once, I spent the e...

blog-insight-outcomes.com blog-insight-outcomes.com

Insight #1-KPI's Before Analysis - Dianne Binford Blog

http://www.blog-insight-outcomes.com/1/post/2012/03/first-post.html

Insight #1-KPI's Before Analysis. Well, here it is. You liked my first little newsletter "Insight #1-KPI's Before Analysis". But here's the feedback I got over and over: Where's the blog? Apparently, my prioritization of KPI's over analysis hit some nerves out there! So I'm putting it in a blog and we can go round and round on it. Key Performance Indicators may not be more important than analysis,. Identify issues and resolve them before you would have otherwise even known about them. Once, I spent the e...

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