insightdirection.blogspot.com

The Failure of Marketing

The Failure of Marketing. Friday, November 6, 2009. Irritation as Marketing Strategy. Can you irritate people into becoming your customers? But some idiot attempting to market a Canadian (? Now I've caught on to the game. I know what to look for. I just need to educate my spam filter. But is this any way to get customers? Don't think so. The only relationship the spammer's built is to educate me to his stupid attempt to drum up business. One can only hope they go out of business quickly. And you measure ...

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The Failure of Marketing | insightdirection.blogspot.com Reviews

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The Failure of Marketing. Friday, November 6, 2009. Irritation as Marketing Strategy. Can you irritate people into becoming your customers? But some idiot attempting to market a Canadian (? Now I've caught on to the game. I know what to look for. I just need to educate my spam filter. But is this any way to get customers? Don't think so. The only relationship the spammer's built is to educate me to his stupid attempt to drum up business. One can only hope they go out of business quickly. And you measure ...

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The Failure of Marketing | insightdirection.blogspot.com Reviews

https://insightdirection.blogspot.com

The Failure of Marketing. Friday, November 6, 2009. Irritation as Marketing Strategy. Can you irritate people into becoming your customers? But some idiot attempting to market a Canadian (? Now I've caught on to the game. I know what to look for. I just need to educate my spam filter. But is this any way to get customers? Don't think so. The only relationship the spammer's built is to educate me to his stupid attempt to drum up business. One can only hope they go out of business quickly. And you measure ...

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insightdirection.blogspot.com

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The Failure of Marketing: Is this guy interesting or what.

http://insightdirection.blogspot.com/2009/06/is-this-guy-interesting-or-what.html

The Failure of Marketing. Wednesday, June 10, 2009. Is this guy interesting or what. David Meerman Scott delivered the keynote at BMA National Convention, addressing the group with thoughts and examples from his books, "The New Rules of Marketing and PR," and"World Wide Rave.". He has a great take on the impact of internet marketing and Web 2.0. Check out his site at www.davidmeermanscott.com or his blog at www.weblinknow.com. He's one of the most thought-provoking speakers on this subject. Marketing is ...

2

The Failure of Marketing: April 2009

http://insightdirection.blogspot.com/2009_04_01_archive.html

The Failure of Marketing. Wednesday, April 29, 2009. I just received my second mailing in three weeks from Terminix. For under $25 per month they guarantee to protect my home from termites. The card details all the terrible things termites might do to my home. But they guarantee they can protect me. Not much for termites to munch on. Thursday, April 23, 2009. Apple: Doing it right pays off. AT&T reported a net increase of 1.2 million wireless customers driven by iPhone sales. Tuesday, April 14, 2009.

3

The Failure of Marketing: A few knew there would always be a future

http://insightdirection.blogspot.com/2009/06/some-knew-there-would-always-be-future.html

The Failure of Marketing. Tuesday, June 30, 2009. A few knew there would always be a future. Interesting article in Ad Age. Yesterday titled, "Unilever, Walmart, P&G Buck the Short-Term Trend." While the premise of the column is that all three companies are focusing on the long-term, having scrapped the Wall Street tradition of quarterly investment advisories, what was more interesting were comments on their marketing activities. Where are you now? Where will you be when your competitor pulls "a P&G?

4

The Failure of Marketing: November 2008

http://insightdirection.blogspot.com/2008_11_01_archive.html

The Failure of Marketing. Thursday, November 20, 2008. First, build the relationship. At a presentation last night on social marketing the speaker offered the example of Upumpitup, a new site by Crystal Light. Neat site, created to help young women with their challenges and very well done. It's getting great traction with about 54,000 members and apparently growing fast. As the presenter finished this part of his discussion came a question from the back of the room, "Have they seen a jump in sales? How m...

5

The Failure of Marketing: March 2009

http://insightdirection.blogspot.com/2009_03_01_archive.html

The Failure of Marketing. Wednesday, March 25, 2009. Do You Remember - " It's the computer's fault? Whoop It seems the airlines have discovered - now wait, don't get too excited - CRM technology. What the airlines haven't discovered is that the technology is totally dependent on the service person to use it. And this doesn't happen by fiat. The service people, those facing the consumer, must want to use the tool. Friday, March 6, 2009. Yesterday at the BMA luncheon the speaker mentioned, "We are choosing...

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insightdirection.blogspot.com

The Failure of Marketing

The Failure of Marketing. Friday, November 6, 2009. Irritation as Marketing Strategy. Can you irritate people into becoming your customers? But some idiot attempting to market a Canadian (? Now I've caught on to the game. I know what to look for. I just need to educate my spam filter. But is this any way to get customers? Don't think so. The only relationship the spammer's built is to educate me to his stupid attempt to drum up business. One can only hope they go out of business quickly. And you measure ...

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