Insight engine experts in shopper research and category development. Outlines our background and approaches & how we help brands achieve retail success
http://insightengine.co.nz/
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insight driven growth | insight engine | Insight Engine Limited | insightengine.co.nz Reviews
https://insightengine.co.nz
Insight engine experts in shopper research and category development. Outlines our background and approaches & how we help brands achieve retail success
insightengine.co.nz
shopper engine | insight engine | Insight Engine Limited
http://insightengine.co.nz/tools-we-use.html
Passionate about shopper insight and category development. Why and what next. Engine focuses on uncovering the drivers which influence the purchase decision both now and in the future, helping brands keep pace with evolving shopper expectations. We use a range of solutions to elicit accurate information about the purchase experience, tailoring them according to the needs of each project and category. Which shape purchase decisions.
why & what next | insight engine | Insight Engine Limited
http://insightengine.co.nz/how-we-help-2.html
Passionate about shopper insight and category development. Why and what next. Why and what next. Shopper and category insights are hard currency within the retail world. Brand success is determined by the quality of category thinking and the retail relationships this can build. Thought leadership has become a key differentiator for brands, understanding the ‘why? Which underlies current customer behaviour and identifying the trends which will shape their future needs.
get in touch | insight engine | Insight Engine Limited
http://insightengine.co.nz/get-in-touch.html
Passionate about shopper insight and category development. Why and what next. Please leave this field empty:. Please leave this field empty:.
our thinking | insight engine | Insight Engine Limited
http://insightengine.co.nz/our-thinking.html
Passionate about shopper insight and category development. We have prepared and submitted conference papers and articles on a variety of local and international conferences. Below are a series of articules prepared for New Zealand's fmcg magazine. Maximising the visit opportunity.pdf. Winning from the start.pdf. The 80-20 rule in retail.pdf. Creating customer habits.pdf. Recognise your niche.pdf. We are happy to present our current thinking on shopper and category insights or shopper trends to your team.
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January 2015
http://sri.vahosted.com/2015/01
Skip to main content. January 1, 2015. January 25, 2016. We are doing our first ever project in a bookmakers chain to measure the effectiveness of their in-store communications. Less than 20″ to Influence. Paying Attention to Packaging. The draw of the store. Sparkling Theme by Colorlib.
News
http://sri.vahosted.com/category/news
Skip to main content. More New Jobs Posted By SRI. June 1, 2015. January 25, 2016. We have a great opportunity for an Technical Manager to both implement and manage contractors for temporary and permanent IP camera installs in retail environments. You would need a good working understanding of server based IP camera installs, LAN and WAN implementation and also an ability and interest to perform R&D on the latest technologies to develop our capture technology platform. Read more about the jobs here.
Myth Busting
http://sri.vahosted.com/myth-busting
Skip to main content. May 12, 2016. May 13, 2016. For as long as I care to remember the adage that 70% of purchase decisions are made in-store has floated around in conversations and articles in the retail community and been used as a justification for investment in in-store shopper marketing activity. In recent years there has been much conjecture over the 70% figure. So where does it come from? To understand the figure we need to know how it is developed. The Instore Decision Rate is actually calculate...
February 2016
http://sri.vahosted.com/2016/02
Skip to main content. Paying Attention to Packaging. February 16, 2016. February 16, 2016. Grocery shopping is a task based activity. Often times we will walk into an aisle and play out a heuristic script which leads us to select the same product that we always have. Searching for that product is a process of elimination guided by familiar signals such as the shape and colour of packaging. Less than 20″ to Influence. Paying Attention to Packaging. The draw of the store. Sparkling Theme by Colorlib.
January 2016
http://sri.vahosted.com/2016/01
Skip to main content. January 25, 2016. January 25, 2016. When you ask people how much of a supermarket (how many aisles) they visit when they go shopping, a large proportion will tell you that they visit nearly all of it. In fact this is far from the truth. We know this from studying shopper behavior in supermarkets using CCTV video footage to monitor shopper traffic. The draw of the store. January 19, 2016. January 25, 2016. Grocery Retailing – A Volume Business. January 4, 2016. January 19, 2016.
Page 2
http://sri.vahosted.com/page/2
Skip to main content. Less than 20″ to Influence. 80% of the choices that shoppers make in-store take less than 20 seconds. For as long as I care to remember the adage that 70% of purchase decisions are made in-store has floated around in conversations and articles in the retail community and been used as a justification for investment in in-store shopper marketing activity. In recent years there has been much conjecture over the 70% figure. So […]. Paying Attention to Packaging. June 1, 2015. We are als...
November 2014
http://sri.vahosted.com/2014/11
Skip to main content. November 1, 2014. January 25, 2016. This week we are working on an insight piece for a shopper research project on a Drive Through alcohol store in Australia. Less than 20″ to Influence. Paying Attention to Packaging. The draw of the store. Sparkling Theme by Colorlib.
Mission Control
http://sri.vahosted.com/mission-control
Skip to main content. January 25, 2016. January 25, 2016. When you ask people how much of a supermarket (how many aisles) they visit when they go shopping, a large proportion will tell you that they visit nearly all of it. In fact this is far from the truth. We know this from studying shopper behavior in supermarkets using CCTV video footage to monitor shopper traffic. Observing shoppers en-mass in these different circumstances, evaluating where they go in the store and how they use their time can provid...
The draw of the store
http://sri.vahosted.com/the-draw-of-the-store
Skip to main content. The draw of the store. January 19, 2016. January 25, 2016. Although the growth in on-line sales is unquestionable, that’s not a reason for retailers or manufacturers to take their eye off the ball with Bricks and Mortar. In the UK a mere 4.4% of grocery sales are on-line and the IGD predicts that this will rise to 8.9% by 2019. OK that’s strong growth but it still leaves over 90% of sales to be accounted for by physical stores. Ultimately physical stores give us more control over wh...
Less than 20″ to Influence
http://sri.vahosted.com/less-than-20-to-influence
Skip to main content. Less than 20″ to Influence. July 15, 2016. 80% of the choices that shoppers make in-store take less than 20 seconds…. That’s not very much time to play with and highlights the unconscious and habitual nature of shopping. With snap judgements commonplace, your packaging, placement and value proposition need to be crystal clear if your product is going to be seen and selected. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *.
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Insight
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insight driven growth | insight engine | Insight Engine Limited
Passionate about shopper insight and category development. Why and what next. Brings together expertise from the consumer, shopper and retail perspectives to provide high quality and innovative research thinking. In today's competitive environment it is critical that brands understand both why their customers currently buy into a category and the trends impacting the future shape of the category. Our engines are proven frameworks for insight, innovation and category growth.
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Insight Engine - Instant Market Research
New method improves your message better than any. See which parts of your message customers actually respond to, and which wording works best for each part. When you know what to say. To say it, you can create a sales message that cuts through the noise and gets customers excited. Think of it like "Google Analytics for words. You measure which selling-points and words work, then you just focus on what works. Simple! No surveys. Faster than split testing. Guarantee ROI on campaigns and product launches.
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