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InSight Healthcare Consulting

Oakland, CA-based firm providing consulting and market research services to healthcare companies.

http://www.insighthc.com/

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CONTACTS AT INSIGHTHC.COM

INSIGHT HEALTHCARE CONSULTING

BLAKE SPEARS

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N●A , CA, 94611

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INSIGHT HEALTHCARE CONSULTING

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DB●●●●●●@AOL.COM

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InSight Healthcare Consulting | insighthc.com Reviews
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Oakland, CA-based firm providing consulting and market research services to healthcare companies.
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1 InSight Healthcare Consulting
2 Blake Spears
3 Kathy Harrison Rockey
4 Helen Young
5 healthcare consulting
6 healthcare market research
7
8 coupons
9 reviews
10 scam
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InSight Healthcare Consulting | insighthc.com Reviews

https://insighthc.com

Oakland, CA-based firm providing consulting and market research services to healthcare companies.

INTERNAL PAGES

insighthc.com insighthc.com
1

Marketing Strategy: InSight Healthcare Consulting

http://www.insighthc.com/services/mktg_strategy.shtml

InSight Healthcare Consulting assists clients in development of plans to launch new products and to reposition and relaunch existing ones. Starting with the client's product goals and available resources, we assess the current market, unmet clinical needs, and customer perception of the product to develop a product positioning that can establish a strategic market position. Is described in the Completed Projects section. Testing product attributes with clinicians via qualitative and quantitative methods.

2

Marketing Strategy Projects: InSight Healthcare Consulting

http://www.insighthc.com/past_projects/mktg_strategy.shtml

New Market Entry Project. Client had established its product in one market and wanted to assess entry into a new area with different decision-makers. InSight assessed the market size and accessibility, tested likely physician acceptance, projected market penetration, and developed a revenue forecast. Interviewed opinion leaders in three different specialties. Interviewed 15 community-based physicians. Evaluated existing competition and evolving therapies. Prepared market size and penetration model.

3

Our Senior Team: InSight Healthcare Consulting

http://www.insighthc.com/team.shtml

Helen Young, MD. Is a founder and principal of InSight Healthcare and has eighteen years of experience in working with clients in the healthcare industry. Blake has managed projects in a wide variety of pharmaceutical products and medical devices involving extensive market research for the purpose of market assessment and/or positioning new products in a variety of clinical areas. Helen Young, MD. Has dual strengths in medicine and business. She has been consulting in the medical industry for the pas...

4

Tactical Marketing Projects: InSight Healthcare Consulting

http://www.insighthc.com/past_projects/tactical_mktg.shtml

Sales Aid Testing Project. Client with a new HIV drug wanted to evaluate the ability of different ad concepts to communicate the desired positioning to HIV specialists. One-on-one, in-depth interviews with 20 physicians. Four concepts were tested for recall, attention-getting ability, persuasiveness, and credibility. Concepts were ranked according to best fit with positioning statement. Study identified the top concept that best fit with positioning. More information about Ad and Sales Aid Testing.

5

Clients: InSight Healthcare Consulting

http://www.insighthc.com/clients.shtml

Partial list of InSight Healthcare Consulting clients:. Stanford Hospital / Health Services.

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