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As a research and strategy development company, our most important goal first and foremost is to provide Information Utility. To our clients. This Information Utility. Is provided at various stages of plans development. A Certified Minority Owned Business Enterprise.

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Untitled Document | insightsguru.com Reviews
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As a research and strategy development company, our most important goal first and foremost is to provide Information Utility. To our clients. This Information Utility. Is provided at various stages of plans development. A Certified Minority Owned Business Enterprise.
<META>
KEYWORDS
1 planning tools
2 ideation sessions
3 strategy development
4 project management
5 research
6 insight generation tools
7 focus groups
8 ethnography
9 individual interviews
10 executive interviews
CONTENT
Page content here
KEYWORDS ON
PAGE
planning tools,ideation sessions,strategy development,project management,research,insight generation tools,focus groups,ethnography,individual interviews,executive interviews,environmental interviews,measurement tools,telephone surveys,on line surveys
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Untitled Document | insightsguru.com Reviews

https://insightsguru.com

As a research and strategy development company, our most important goal first and foremost is to provide Information Utility. To our clients. This Information Utility. Is provided at various stages of plans development. A Certified Minority Owned Business Enterprise.

INTERNAL PAGES

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1

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http://www.insightsguru.com/R_MT_MI.html

Mall intercepts and in-store intercepts can deliver statistical data from target consumers at or near the point of purchase. Customized intercept surveys increase exposure to target consumers in an environment aligned with their brand experience.

2

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http://www.insightsguru.com/R_MT_OS.html

On-line surveys are offered through historical strategic alliances. We are able to deliver qualitative research by conducting focus groups and interviews via the internet.

3

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http://www.insightsguru.com/R_MT_TS.html

Through strategic alliances, we offer reliable RDD telephone survey capabilities. Full-scale projects in this discipline include Government and corporate projects that include annual tracking studies. Utilizing Campbell-Communications for telephone surveys provides you with efficient and effective project management. Moreover, it offers the opportunity for the coordination of research tasks across several projects and methodologies to maximize results.

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http://www.insightsguru.com/R_BRI_Aud.html

The Brand Relationship Index. Is a proprietary tool designed to measure and evaluate the bond between the brand and consumer. The brand-consumer relationship is assessed using the BRI. In two phases. The first phase is an extensive audit where values are assigned to measurement criterion that is evaluated strategically. The second is an index that gives a relative evaluation of the consumer bond with your brand. With the BRI.

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http://www.insightsguru.com/AbUS_CS_Amtrak.html

Creating Relevant Actionable Plans. With a strong retail focus, Amtrak was desirous of developing plans that were culturally relevant and meaningful to specific lifestyle segments. A one-day planning and ideation session was conducted among key clients to include Brand Director, Regional Directors, Multicultural Agency, Agency of Record Account and Planning teams. Goals and previous learning were shared prior to a structured strategic ideation session.

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As a research and strategy development company, our most important goal first and foremost is to provide Information Utility. To our clients. This Information Utility. Is provided at various stages of plans development. A Certified Minority Owned Business Enterprise.

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