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INVENCION.COM

invencion

Invencion works with ambitious leaders to discover what makes your organization special, articulate your purpose and develop the ideas, systems and principles you need to create sustainable advantage for a fast world. We use brand strategy, design, innovation and experience to cut-through.

http://www.invencion.com/

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232 Bre●●●●●●●ll Road

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United States

1.91●●●●7958
ba●●●●@gmail.com

View this contact

Paul Worthington

232 Bre●●●●●●●ll Road

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United States

1.91●●●●7958
ba●●●●@gmail.com

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invencion | invencion.com Reviews
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Invencion works with ambitious leaders to discover what makes your organization special, articulate your purpose and develop the ideas, systems and principles you need to create sustainable advantage for a fast world. We use brand strategy, design, innovation and experience to cut-through.
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1 invencion
2 thinking
3 scroll
4 we help clients
5 find truth
6 see opportunity
7 cut through
8 how we work
9 deeply curious
10 disarm the status quo
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invencion,thinking,scroll,we help clients,find truth,see opportunity,cut through,how we work,deeply curious,disarm the status quo,no nonsense,how we think,beats by colt,what we do,strategy,vision articulation,purpose development,leadership alignment,hello
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invencion | invencion.com Reviews

https://invencion.com

Invencion works with ambitious leaders to discover what makes your organization special, articulate your purpose and develop the ideas, systems and principles you need to create sustainable advantage for a fast world. We use brand strategy, design, innovation and experience to cut-through.

INTERNAL PAGES

invencion.com invencion.com
1

News | Invencion

https://www.invencion.com/category/aboutus

The thinking behind Invencion. Invencion was formed in March 2013 with a goal of helping growth companies take advantage of the opportunities inherent in today’s connected and empowered society to build great brands. While the business is relatively new, the thought had been percolating for quite some time. I left Wolff Olins in February 2010, after a tenure of just over ten years. It’s …. Blind in my left eye. Blind in the right. McDonald’s. Neither fish nor fowl. The thinking behind Invencion.

2

The thinking behind Invencion. | Invencion

https://www.invencion.com/the-thinking-behind-invencion

The thinking behind Invencion. Invencion was formed in March 2013 with a goal of helping growth companies take advantage of the opportunities inherent in today’s connected and empowered society to build great brands. While the business is relatively new, the thought had been percolating for quite some time. I’d lost my passion for the possibility of the client. I’d lost my passion for the possibility of the client. So I left. I didn’t have another job to go to. I wasn’t looking around...Growth companies ...

3

Beats by Colt. | Invencion

https://www.invencion.com/beats-by-colt

Beats is a marketing phenomenon. From zero to $1.5bn in revenue and a $3bn sale to Apple in just eight short years. Hitting the market at just the right time, they’ve consistently punched above their weight. Not only understanding people’s latent desire to move away from generic white earbuds, but also exactly how to bring the solution to market. Their basic strategy of borrowing attached meaning from celebrities and sporting heroes has been perfectly executed. It’s a fascinating story, and a timely one&...

4

Create layered meaning, not a singular narrative. | Invencion

https://www.invencion.com/create-layered-meaning-not-a-singular-narrative

Create layered meaning, not a singular narrative. A predominant approach to brand strategy has been the creation of a singular narrative or “brand story.” This concept is broken. Successful 21st century brands don’t focus on singular narratives, instead they create layers of meaning for their customers. The idea of brand-as-story is an artifact of two historical factors:. The rise to dominance of television advertising as a means of building brands in the latter half of the 20th century. While we all und...

5

Brand driven problem definition. | Invencion

https://www.invencion.com/brand-driven-problem-definition

Brand driven problem definition. Brand driven innovation is an important concept if you want to walk your talk. Because the heart of innovation is problem definition, achieving success means translating your brand strategy into the problems to be solved. People don’t want the kinds of complexity banks typically create. Instead, they’re much happier with simpler experiences delivered in an enjoyable way. The average account signup went from 2 weeks to 8 minutes, and they saw the equivalent of 100 branches...

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