Join us as we go beneath the surface of traditional research to explore neuroscience, behavioral economics, social data integration and much more. Experience provocative research content and reconnect with friends and colleagues in the industry in an innovative setting. NEW YORK – SEPTEMBER 28, 2015. CHICAGO – OCTOBER 1, 2015. TORONTO – MAY 17, 2016. CHICAGO – November 2, 2016. CINCINNATI – TBA. DETROIT – TBA. SAN FRANCISCO – TBA.
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Join us as we go beneath the surface of traditional research to explore neuroscience, behavioral economics, social data integration and much more. Experience provocative research content and reconnect with friends and colleagues in the industry in an innovative setting. NEW YORK – SEPTEMBER 28, 2015. CHICAGO – OCTOBER 1, 2015. TORONTO – MAY 17, 2016. CHICAGO – November 2, 2016. CINCINNATI – TBA. DETROIT – TBA. SAN FRANCISCO – TBA.
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Behavioral Science – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/behavioral-science
Articles Posted in Behavioral Science. Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of your Consumers. Dec 1, 2015. In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats probably raises the risk of cancer as well. Based on my very unscientific review of reactions to the report, I noted a tremendous amount of variability. Many in the scientific and medical professions…. May 1, 2015.
Higher Education – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/higher-education
Articles Posted in Higher Education. Education levels among U.S. Elected Officials Part Two. Jun 24, 2015. Culture at Work: The Value of Intercultural Skills in the Workplace. Mar 5, 2013. Are Americans Saving Enough for College? Ipsos Public Affairs/Sallie Mae How America Saves for College Report 2013. Feb 27, 2013. In 2011, America sent nearly 22 million people to college. With tuition prices on the rise many American families are getting a head start on saving for college. Are they doing enough th...
Marketing & Innovation – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/marketing
Articles Posted in Marketing and Innovation. Let Your Innovation Garden Grow. Aug 17, 2016. I often tell my clients that innovating is like being a gardener: When you use the right tools at the right time, amazing things happen. But if you use the wrong tools at the wrong time, you’ll end up disappointed. For instance, Stimulated Test Markets (STMs) are a very common tool used as part of…. Inspiration by Consumer, Insight from Ipsos. Voice of the Consumer. Jan 7, 2016. Jan 5, 2016. Dec 11, 2015. Niche is...
Ipsos Ideas – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/ipsos-ideas
Poll Modeling Says: No, Bernie Sanders Is Not More Electable. May 3, 2016. Turnout and the D-R Enthusiasm Gap. Mar 18, 2016. Ipsos Analysis of Donald Trump’s Climb to 1,237 Delegates. Mar 18, 2016. Carson’s Departure Doesn’t Change Much (2016 Republican Primary). Mar 7, 2016. Election Poll Accuracy Over Time. Oct 2, 2015. 2016 Turnout Projection Update – June 2015. Jun 23, 2015. In recent posts I’ve outlined how we plan to use our Reuters/Ipsos survey data to forecast turnout for the 2016 presidential el...
Neuroscience – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/neuroscience
Articles Posted in Neuroscience. Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of your Consumers. Dec 1, 2015. In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats probably raises the risk of cancer as well. Based on my very unscientific review of reactions to the report, I noted a tremendous amount of variability. Many in the scientific and medical professions…. Jan 28, 2015.
Media – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/media
Articles Posted in Media. Trump is a symptom of the decline of American institutions. May 26, 2016. Donald Trump (and to a lesser degree Bernie Sanders) are contemporary political phenomenon. The two outsider candidates — one having essentially won a major party nomination, the other still mounting a significant challenge– have enjoyed more success than any other outsider candidate in a generation. The question we hear more often than any is: how…. May 3, 2016. Turnout and the D-R Enthusiasm Gap. By Clif...
Advertising – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/advertising
Articles Posted in Advertising. Capturing Cool in Western Canada. Dec 1, 2015. Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining ‘coolness’ is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand’s life itself. Recently, I presented research specifically conducted for…. So, You Want to be #1, Eh? Aug 14, 2015. Jul 16, 2015. Jun 24, 2015.
News – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/news
Articles Posted in News. Let Your Innovation Garden Grow. Aug 17, 2016. I often tell my clients that innovating is like being a gardener: When you use the right tools at the right time, amazing things happen. But if you use the wrong tools at the wrong time, you’ll end up disappointed. For instance, Stimulated Test Markets (STMs) are a very common tool used as part of…. TOMAmeter July 2016: Seasonal Events Start to Take the Spotlight. Aug 11, 2016. Canadian Views on the North American Free Trade Agreement.
Politics – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/politics
Articles Posted in Politics. Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups. Aug 16, 2016. Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton. She leads Trump by an average of about 8 points, looking across all the polls. As we head into this final stretch, key qualities both policy positions and personal attributes will come into greater…. Aug 16, 2016. Aug 1, 2016.
Elections – Ipsos Ideas Spotlight
http://spotlight.ipsos-na.com/index.php/category/elections
Articles Posted in Elections. Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups. Aug 16, 2016. Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton. She leads Trump by an average of about 8 points, looking across all the polls. As we head into this final stretch, key qualities both policy positions and personal attributes will come into greater…. Aug 16, 2016. Aug 1, 2016.
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IpsosOpinion
News & Inspiration. We like to make things for market research, in fact we are little bit too obsessed. Click for more…. Click for more……. Click for more……. Click for more…….
Ipsos OTX - What We Do
Happening in how people connect with brands today. With pictures, videos, words and interactions, people are amplifying experiences, accessing information, and getting things done. Opportunity abounds for brands that understand these new dynamics along the path to action. A multi-disciplinary team of researchers, strategists, digital natives and design. Technologists, our charge is to understand how what is happening now will. Dictate what will be happening next. Happens when consumers and brands meet.
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Ipsos Panel UAE | The Panel That Counts
Ipsos are the number one Media Research Agency across the MENA region and one of the largest in the world with operations in 85 countries. Ipsos MediaCT helps companies connect to people in the digital age. We are global leaders in research-based solutions that connect media, content and technology. We bring expertise in a wide range of research techniques to companies in the media, entertainment, video games, on-line services, telecoms and technology industries. By running a research panel we are able t...
Ipsos PEEL
Join us as we go beneath the surface of traditional research to explore neuroscience, behavioral economics, social data integration and much more. Experience provocative research content and reconnect with friends and colleagues in the industry in an innovative setting. NEW YORK – SEPTEMBER 28, 2015. CHICAGO – OCTOBER 1, 2015. TORONTO – MAY 17, 2016. CHICAGO – November 2, 2016. CINCINNATI – TBA. DETROIT – TBA. SAN FRANCISCO – TBA.
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