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Marketing Strategy and Pricing
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Starbucks Price Increase – A Case Study In Analysis | Iterative Path
https://iterativepath.wordpress.com/2009/08/22/starbucks-price-increase-a-case-study-in-analysis
Starbucks Price Increase – A Case Study In Analysis. August 22, 2009. March 3, 2010. Tweetmeme source=”pricingright”]. Value Signal: This article is worth $99 to most readers like yourself. Starbucks decided to raise its drink prices. By as much as 8% (5 cents to 30 cents), They are doing this just when customers are cutting back on their Starbucks trips and switching to cheaper alternatives from McDonalds and Dunkin Donuts. The simplest calculation here is, when price conscious customers moved out all t...
Just Add Mind | Iterative Path
https://iterativepath.wordpress.com/2015/08/09/just-add-mind
August 9, 2015. This is the age of abundance. More than that, abundance that is easily accessible anytime, anywhere and using any method. There is abundance of data – On every possible economic and social activity imaginable. On that abundance of data you have access to. There is abundance of knowledge – Do you want to do simple data manipulation with Excel? Or do you want to get data from a source using its API with any programming language? How about unleashing a cloud compute farm on massive data sets?
How Product Positioning Helps Set its Price and Define Competition | Iterative Path
https://iterativepath.wordpress.com/2015/08/03/how-product-positioning-helps-set-its-price-and-define-competition
How Product Positioning Helps Set its Price and Define Competition. August 3, 2015. Does the market really set the price for your product? Do you have any control over price? How can you then succeed with a Gym that charges $500 per month when market decides the rate is $45 a month? For this we need to start with Segmentation and Product Positioning. It also makes sense to view this as ‘hire’ decision since they can either stick with what they already have or switch when they find better alternative.
The Value Equation | Iterative Path
https://iterativepath.wordpress.com/2010/02/21/the-value-equation
February 21, 2010. February 22, 2016. For your customer the net value from using your product is total value created less the price they pay. The total value can come in the form of:. As long as the total value created is more than what they have to pay for it, i.e., net value created is positive, customers are happy to pay. (Let us set aside Reference Price effect. But let us put these two together. Customer Value = Value Created – Price. Marketer Value = Price – Cost. A moment’s reflection will c...
Don’t Classify People by Magic | Iterative Path
https://iterativepath.wordpress.com/2015/04/19/dont-classify-people-by-magic
Don’t Classify People by Magic. April 19, 2015. April 19, 2015. I am Prithi the 5th grader writing this article. Whether you are a Gryffindor or Slytherin, you are not. Defined by the Sorting Hat. I am an avid fan of Harry Potter: I read the books about 20 times each. In the Harry Potter. All characters were classified by a hat as they enter Hogwarts. We were told that the hat decides which one of the four houses to place a student in, according to its reading of their values. The same goes for the.
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OR at Work: May 2015
http://john-poppelaars.blogspot.com/2015_05_01_archive.html
This blog is about Operations Research applications in practice. I would like to share my experience and ideas with other practitioners in this field and invite them to react. Monday, 25 May 2015. There is more to analytics than just fishing in the data lake. We live in an era in which we celebrate technology, we live for the l atest gadgets. Find the best model. Best practice before running any statistical analysis is to first visually inspect the data. In 1973, Anscombe presented. When summarizing the ...
Patel It Like It Is: Don't be an Insider
http://patelitlikeitis.blogspot.com/2012/02/dont-be-insider.html
Patel It Like It Is. Tuesday, February 7, 2012. Don't be an Insider. The real voyage of discovery consists not in seeking new landscapes but in having new eyes." -Marcel Proust. Essentially, Garrett was a day trader who used inside tips from a lawyer (his best friend) to make buy / sell decisions. He did this for several years, and while it didn't always pay off, it doesn't change the fact that he acted on privileged and confidential information. Subscribe to: Post Comments (Atom). Dont be an Insider.
OR at Work: Do numbers really speak for themselves with big data?
http://john-poppelaars.blogspot.com/2015/04/do-numbers-really-speak-for-themselves.html
This blog is about Operations Research applications in practice. I would like to share my experience and ideas with other practitioners in this field and invite them to react. Sunday, 5 April 2015. Do numbers really speak for themselves with big data? Chris Anderson, former editor in chief of Wired was clear about it in his provocative essay “ The End of Theory: The Data Deluge Makes the Scientific Method Obsolete. How would this work in practice? Remark : Details of the regression example. Paul Jensen's...
Rags Srinivasan | Unbundling As a Pricing Strategy
https://unbundling.wordpress.com/author/ragsvasan
Unbundling As a Pricing Strategy. Charging for every service you provide! Author Archives: Rags Srinivasan. See my Pricing articles at IterativePath blog. March 6, 2010. I have moved all my pricing articles to http:/ iterativepath.wordpress.com. Please search there for other unbundling articles. Continue reading →. Further Unbundling of Baggage Fees. June 20, 2009. Pay Per Article – Possible Business Model. June 4, 2009. Unbundling Across Product and Usage Dimensions. May 20, 2009. Unbundling can be done...
OR at Work: June 2015
http://john-poppelaars.blogspot.com/2015_06_01_archive.html
This blog is about Operations Research applications in practice. I would like to share my experience and ideas with other practitioners in this field and invite them to react. Sunday, 21 June 2015. Prescriptive analytics, the next big step? It’s the most advanced, most promising variant of analytics, at least that’s what vendors of analytics software are saying, but it is also the most demanding. To position the different types of analytics cleary shows that. Gartner positions prescriptive analytics ...
Gigaom | Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
https://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp
The industry leader in emerging technology research. Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp. Mar 26, 2010 - 1:43 PM PDT. Pandora CTO Tom Conrad. Dropbox CEO Drew Houston. Having dropped search marketing as a strategy, Dropbox has actually grown incredibly fast. More than half of our hosting costs are going to deleted, not restored prior versions of files, said Houston. The company was wary of rolling back a free feature, but was able to manage the transition wi...
priceless-the-book.blogspot.com
Priceless: Article in Playboy
http://priceless-the-book.blogspot.com/2010/05/article-in-playboy.html
The Myth of Fair Value (and How to Take Advantage of It). Friday, May 14, 2010. I've got an article, "How Much Will You Pay? In the June Playboy. Yes, the issue with the 3D centerfold). Subscribe to: Post Comments (Atom). Why No One’s Saying What Charlie Sheen Got. Nudge (Richard Thaler and Cass Sunstein). Predictably Irrational (Dan Ariely).
5 Reasons Your Customer Experience Efforts Fail | A Customer & Brand Strategy Blog
https://wimrampen.com/2015/06/06/5-reasons-your-customer-experience-efforts-fail
A Customer and Brand Strategy Blog. Who is Wim Rampen. June 6, 2015. 5 Reasons Your Customer Experience Efforts Fail. Improving the Customer’s Experience is not easy. If your lucky it’s a “two step forward, one step back”-experience. But I know many Customer Experience professionals who get frustrated by the constant struggle to move the needle. They sense that they are seen as a nuisance standing in the way of managers and directors trying to meet their objectives. Please share if you like:. Get every n...
Five Things To Remember When Mapping The Customer’s Journey | A Customer & Brand Strategy Blog
https://wimrampen.com/2015/05/25/five-things-to-remember-when-mapping-the-customers-journey
A Customer and Brand Strategy Blog. Who is Wim Rampen. May 25, 2015. Five Things To Remember When Mapping The Customer’s Journey. Here’s a couple of things that, in my experience, you probably best stick to a wall in the room where you are painting the picture of your Customer’s Journey. Somehow we seem to forget when busy. Let me know what you think, or add yours in the comment section below! Please share if you like:. This entry was posted in Marketing. Measuring Customer Value in Experience? Arie Gold...
Measuring Customer Value in Experience? | A Customer & Brand Strategy Blog
https://wimrampen.com/2014/12/07/measuring-customer-value-in-experience
A Customer and Brand Strategy Blog. Who is Wim Rampen. December 7, 2014. Measuring Customer Value in Experience? I’ve been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metrics like Customer Satisfaction, Customer Retention, Intention to (re-)purchase, intention to recommend. We are running blind. We need a serious upgrade. To be continued…. Please share if you like:.
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Iterative Ocean — English
Creation and development of web entities. Make your presence known. Cultivate your web presence. Attract and retain your ideal clients. Our team of specialists are ready to accompany you in realizing your first website or in optimizing your current web assets to work harder for you. In addition to taking pride in performing great work, we also pride ourselves in being able to consistently deliver our products and services on schedule and with respect to our clients' resources. Powered by Iterative Ocean.
Iterative Path
Tuesday, February 2, 2010. Links to this post. Wednesday, March 4, 2009. Moved this blog to Wordpress. Follow me at http:/ iterativepath.wordpress.com. Links to this post. Sunday, December 21, 2008. Paying customers to get them on your mail list. I think it is more of case 1 than 2. Links to this post. Friday, December 5, 2008. Results from our work with one of our clients. Links to this post. Sunday, November 30, 2008. Deflation is in the minds of customers, just like Inflation. The New York Times story.
Iterative Path
Apple Wants Customers to See iPad Pro as Laptop Replacement. But Customers Say No. August 6, 2017. We have been repeatedly told, by. Apple of course, all we need is an iPad Pro with its keyboard and $150 Pencil. The perfect laptop replacement. Are the customers seeing it the same way? Here is the chart on the history of iPad unit sales and ASP since its inception in 2010. Click to share on LinkedIn (Opens in new window). Click to share on Twitter (Opens in new window). Click to email (Opens in new window).
Iterative Poetry | Poetry getting better, one post at a time.
Poetry getting better, one post at a time. September 6, 2010. At 5:26 am by Mark. The exhaustion of doing nothing but waiting. Is a slow poison, working on the mind while sparing. The muscles. Sitting in uniform, weapon slung,. Boots always too tight, just waiting for our flight,. Is enough to create second doubts, lower morale,. And make a soldier wish for home before he leaves. He needs a mission, a clear goal, to know differences. Were made by the sum of his small actions:. April 23, 2010. Then you we...
Iterative Rose Solutions: Quality Software, Iteratively
Iterative Rose Solutions, LLC. Quality Software, Iteratively. Good software doesn't fall off trees, nor is it a product of endless requirements and design meetings. Good software's a result of using agile, iterative methods to refine initial goals based on continuous feedback from involved customers. Iterative Rose Solutions, LLC, is a resource to help you meet your project's development goals. We have skills in requirements definition, software development, and testing.
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Iterative Science Fiction | Science Fiction stories getting better one post at a time.
Skip to search - Accesskey = s. By Mark on May 12, 2011. I should tell you about Second Speak. It’s easier to hear from another human, rather than Kurt. If Kurt could go more glassy eyed and smile while he drones on, he would when he jabbers on about Second Speak. Apparently Second Men don’t want you to figure out what they’re talking about. Could I have some kind of transcoder figure it out for me and spit the information in some kind of form I could use? Out here on the Ship, Kurt keeps his wireless on...
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