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artmeansbusiness.wordpress.com

Who’s afraid of galleries, then? – art means business

https://artmeansbusiness.wordpress.com/2015/08/09/whos-afraid-of-galleries-then

Providing art business insights, trends and advice. Who’s afraid of galleries, then? Imagine you’re in charge of Louis Vuitton, Hermès, or Hugo Boss, and research tells you that your customers prefer to buy online rather than come into your shop. What would you do? Nothing, change, or get defensive about it? It’s clearly an increasing trend. Artnet even called the finding conventional wisdom . And the industry professionals? What is going on? A look at the public sector is revealing. Around 20 years ago,...

artmeansbusiness.wordpress.com

The changing face of buying art – art means business

https://artmeansbusiness.wordpress.com/2015/07/26/the-changing-face-of-buying-art

Providing art business insights, trends and advice. The changing face of buying art. Yes indeed, we’ve all met them in our galleries or artist studios. So how do the Serges, Marcs and Yvans of 2015 go about buying art? A) Before anything, they’ll use their computers, smartphones and tablets to interact with art. Stepping into a bricks and mortar gallery or artist studio cold to have a look around and taking it from there won’t do it for them. Am I the only one who finds this number alarming? A) Use three...

galeriezadra.com

Galerie Zadra

http://www.galeriezadra.com/news

Provenance and Authenticity in Australian Aboriginal Art. Galerie Zadra featured in Luxembourg for Finance article. In its recent e-magazine. Living and working in Luxembourg. Luxembourg for Finance, a government agency, ran a story on the itondo augmented reality mobile app we developed and launched a few months ago. We're delighted that Galerie Zadra also features in the article! How to become a "best practice" collector. The Maastricht Symposium on the Creative Economy. Museum aan het Vrijthof. For ma...

galeriezadra.com

Galerie Zadra

http://www.galeriezadra.com/about

Galerie Zadra was established in 2015 as a specialist online gallery and advisory service. We assist public and private collectors internationally to acquire contemporary European and Aboriginal art of outstanding provenance. Gallery Director, Karen Zadra, is a specialist in Aboriginal art and culture, with over 35 years' experience. Galerie Zadra today - a different name, but the same impeccable ethics and exceptional service. Visit us on itondo.com. With three numbers at your convenience.

artmeansbusiness.wordpress.com

Why you must see your gallery as a brand – art means business

https://artmeansbusiness.wordpress.com/2015/08/17/why-you-must-see-your-gallery-as-a-brand

Providing art business insights, trends and advice. Why you must see your gallery as a brand. If you now replace products with the word artworks , the marketing and sales role I just mentioned will most likely sound very familiar to you as a gallerist. But do galleries also see themselves as a valuable brand that needs to be carefully and continuously managed in order to successfully sell their art and do justice to their artists? Let’s start with where your gallery really. Once you have your clients&#82...

artmeansbusiness.wordpress.com

July 2015 – art means business

https://artmeansbusiness.wordpress.com/2015/07

Providing art business insights, trends and advice. The changing face of buying art. Yes indeed, we’ve all met them in our galleries or artist studios. So how do the Serges, Marcs and Yvans of 2015 go about buying art? A) Before anything, they’ll use their computers, smartphones and tablets to interact with art. Stepping into a bricks and mortar gallery or artist studio cold to have a look around and taking it from there won’t do it for them. Am I the only one who finds this number alarming? A) Use three...

artmeansbusiness.wordpress.com

Do galleries and independent artists need a Digital Strategy to survive? – art means business

https://artmeansbusiness.wordpress.com/2015/07/19/do-galleries-and-independent-artists-need-a-digital-strategy-to-survive

Providing art business insights, trends and advice. Do galleries and independent artists need a Digital Strategy to survive? Like it or not, the old way fine art is viewed and sold on the primary market is coming to an end. Here’s why. First trend – auction houses are very actively pushing into the primary market, until now the traditional playing field of galleries. They organise selling exhibitions, contribute to the artists’ art material expenses (as “ The Art Newspaper. Online auctions on and through...

artmeansbusiness.wordpress.com

August 2015 – art means business

https://artmeansbusiness.wordpress.com/2015/08

Providing art business insights, trends and advice. The psychology of selling art: the seller. In my previous blog, I wrote about the importance of understanding the buyer’s needs. When someone says that an artwork speaks to them , what they really mean is that the art speaks. A key concept with scaffolding is to ensure that the goal is not too far removed from the buyer’s current standpoint; if the buyer sees the gap as too great, they will feel either that it requires too much effort or is impossible t...

artmeansbusiness.wordpress.com

Galleries, artists, and social media – a perfect match? – art means business

https://artmeansbusiness.wordpress.com/2015/08/02/galleries-artists-and-social-media-a-perfect-match

Providing art business insights, trends and advice. Galleries, artists, and social media a perfect match? Vogue does it, as does Bloomberg and a lot of independent bloggers too they write about selling art through social media with titles such as World’s Most Talked-About New Art Dealer Is Instagram. How I Made $50,000 Selling Art on Facebook. How to sell Art on Twitter. How to Use Instagram to Invest in Art: Comment then collect (and save the selfie upon delivery). A very high number of likes on Faceboo...