ccc.qbook.tv
About
http://ccc.qbook.tv/index.php/about-mainmenu-68
Chinese Consumer Connection depends on many people and numerous resources to perform local marketing research and then get it out in publications and on this site. The National Science Council. Of Taiwan), our respective universities, and QBook International. All support these efforts. Most important of all are our colleagues, whom we draw on constantly for input, and our research assistants and students, who do so much of the footwork. Clyde A. Warden, Ph.D. Journal of Advertising Research. Clyde moves ...
ccc.qbook.tv
Show 86 Transportation & Marketing in Singapore
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/208-transportationsingapore
Show 86 Transportation and Marketing in Singapore. Main Topic: Marketing Messages While Getting Around in Singapore. Everyplace in the MRT car will become one marketing message. Length: 30 minutes. Download MP3 14.19MB. Right click- Save As). 1) A wall billboard on entering MRT. 1) A wall billboard on entering MRT. 2) MRT track barrier is clear plastic. 2) MRT track barrier is clear plastic. 3) Across multiple barriers, the same message. 3) Across multiple barriers, the same message. 8) Warning sign, sho...
ccc.qbook.tv
The Team
http://ccc.qbook.tv/index.php/about-mainmenu-68/the-team-mainmenu-78
Chinese Consumer Connection depends on many people and numerous resources to perform local marketing research and then get it out in publications and on this site. The National Science Council. Of Taiwan), our respective universities, and QBook International. All support these efforts. Most important of all are our colleagues, whom we draw on constantly for input, and our research assistants and students, who do so much of the footwork. Clyde A. Warden, Ph.D. Journal of Advertising Research. Clyde moves ...
ccc.qbook.tv
Show 90 Graduate Student Research Proposal
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/211-graduateproposal
Show 90 Graduate Student Research Proposal. Main Topic: MBA Thesis Research Proposal. Joana is an MBA student in Taiwan. She is following the normal path of Asian business students who must present a thesis in order to graduate. In Taiwan, this requirement, as in most graduate programs across Greater China, require a student to have an advisor and to present a plan and execute a research project. In this show, James and Clyde talk about some of the details of the business graduate program. Clyde and Jame...
ccc.qbook.tv
Show 84 Shanghai Expo
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/206-expo
Show 84 Shanghai Expo. Main Topic: A Huge Expo With Emphasis on Service. With the World Expo in Shanghai, China, Talk of Asian Marketing decided to pay a visit! Free water points were liberally distributed along with stands for purchasing other drinks and snacks. Information points were strategically positioned and staffed with carefully selected students who desplayed good capability at giving information in English. Even the police were prestine and very well trained - answering local's and oth...5) Th...
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Show 80 Chinese Home Purchase
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/202-homepurchase
Show 80 Chinese Home Purchase. Main Topic: Buying Real Estate Chinese Style. This is the material Clyde picked up while talking to the salesperson. This includes the floor plans, and price quotes. Download the PDF here. Chinese consumers are not shy when it comes to big investments. Individual stock trading is the norm, and the capital individuals manage would shock most Americans. Length: 52 minutes. Download MP3 24MB. Right click- Save As). 3) Family temple room. 3) Family temple room. 7) One of the la...
ccc.qbook.tv
Show 88 Beijing Consumer Spaces
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/209-beijingconsumerspaces
Show 88 Beijing Consumer Spaces. Main Topic: Beyond the Beijing Burbclaves. Clyde and James are in Beijing doing some consulting work. For this show, they get together and look at some contrasts between the gated communities of Beijing, out near the airport, and the very normal local spaces consumers live in. Of course graduates form the top Beijing universities, who have perfect English skills. Not exactly the most in touch people either. Length: 22 minutes. Download MP3 39.2MB. Right click- Save As).
ccc.qbook.tv
Show 82 Love Motel--Is it Just for Sex?
http://ccc.qbook.tv/index.php/shows-mainmenu-61/webcasts-mainmenu-62/204-homepurchase
Show 82 Love Motel- Is it Just for Sex? Main Topic: Love Motel Market Segmentation. Clyde next to a Love Motel Bug. Fees are advertised as "rest" or night. How long exactly a rest is, varies, but the prices range from 20 to 50 USD, and a night for 150 to 400 USD. So who goes there? We can see several possible segments:. Private parties. You can bring your wine into the motel, sing KTV there, watch movies (and more than likely not porn! The reality is few people are likely to go for a one night stand or t...
